Aimee Michalsky Email & Phone Number

Stamford, Ct

Provide plan development and strategic guidance for Client’s current and new business needs with insight into marketing, media trends and state of marketplace. Responsible for developing advertising recommendations, implementing and managing advertising, as well as aiding Clients in idea collaboration, writing, presentations, support materials and services.Clients: Ruder Finn (NYC), GW Hoffman (CT), Greenwich MLS (CT), Moffly Media (CT), Moddern Media (NYC)

Nyc

Senior team member with key day-to-day management for Print buying and brand strategy. Led cross discipline team to develop new approaches to media planning and best practices within category, media vehicles, etc., and headed initiatives explore new approaches to the marketplace. Clients: Merck Pharmaceuticals (Zetia, Vytorin, Fosamax, Singulair, Januvia)

Nyc

Primary client management contact and strategic planner, responsible for developing media strategy and implementing Communication Channel Planning. Regularly provided insight on media trends and budget recommendations utilizing intelligence from competitive spending, buying analysis, and market share analysis. Involved in both traditional and Online planning and implementation while supervising and directing 9 team members. Clients: Pfizer Pharmaceuticals (Lipitor, Zyrtec, Caduet… Show more Primary client management contact and strategic planner, responsible for developing media strategy and implementing Communication Channel Planning. Regularly provided insight on media trends and budget recommendations utilizing intelligence from competitive spending, buying analysis, and market share analysis. Involved in both traditional and Online planning and implementation while supervising and directing 9 team members. Clients: Pfizer Pharmaceuticals (Lipitor, Zyrtec, Caduet, Corporate Affairs, Helpful Answers) Show less

Nyc

Prepared and presented strategic plans and budgets to executive level Client management, with oversight and responsibility for implementing strategic approach, workflow, staffing. Chosen as leader for 360 degree marketing team to share best practices and learnings within the Company, and recognized by Client as the leading team among its roster Agencies.Clients: Unilever Foods (Hellmann’s, Wishbone), Unilever Personal Care (Lever 2000)

Nyc

Core management team member responsible for developing and implementing strategic advertising and marketing plans for senior-level Client management in Pharmaceutical, Banking, Consumer Appliances, Government. Received performance rating of “Excellent” from Merck Client for exceeding established negotiation goals.Clients: Merck Pharmaceuticals, JP Morgan/Chase, Alcon Patanol, Sunbeam, U.S. Postal Service

Nyc

Responsible for managing multiple accounts with direct report to Media Director. Key responsibilities included developing and presenting marketing and advertising plans to client management, as well as managing budgets and negotiating merchandising, promotions and positioning. Elected to New Business team, helping to bring in prominent advertiser to Agency.Clients: Bausch & Lomb, Fruit of the Loom, Parade Magazine

Nyc

Assisted in day-to-day operations and support for key media accounts within Agency. Responsible for analysis and interpretation of research, market data, and client input for media plans. Negotiated/implemented merchandising, added value, and promotions and coordinated all budgets, advertising positioning, and bonus ad spaceClients: Aetna, Johnson & Johnson, RCA Consumer Electronics