I am a former PR agency board director and now independent consultant, coach and trainer. For the past 15+ years, I’ve honed my skills working with more than 100 PR and marketing clients, lecturing in several universities, coaching multiple international teams, and delivering training to membership organisations and trade bodies. In my role as Business Enterprise Development Coach at Aston University, I work with MSc and BSc team entrepreneurs to support their personal and professional development through the power of team coaching. I also deliver leadership and career development support through the Aston Edge MBA modules, and am a team coach for the full-time MBA, Aston Business Clinic and the Global Business Challenge. Through my own business, Aimee Postle Consulting, I provide thought leadership and marketing strategy for global and national automotive brands, as well as delivering training content for trade organisations. I am the author and editor of the Cox Automotive Insights Report 2020 and 2021, as well as developing and delivering “Health Care Professionals and the Media – Skills for a Professional and Effective Relationship” and “Health Care Professionals and the Media: Practical Workshop” for a membership organisation. As a passionate advocate of the entire sustainability agenda, particularly the people focus, I am interested in working with colleagues who want to address the challenges of our always-on culture, mental health epidemic, diversity problem, environmental and climate impact, and managing future workplace relationships. My research interests are currently around flexible working and wellbeing in public relations, and social mobility and diversity within team entrepreneurship and Higher education.Conferences• TAUK 2023 / Keynote: "Outcomes from an MEd dive into the social, cultural and economic capital of Tea Entrepreneurs"• TAUK 2021 / Facilitated workshop: “Team Academy: Exclusive or Inclusive?”• UNFEAR 2020 / Presentation (with Yasmin Ansari): “Breaking Barriers: Team Coaching with MBAs”• Resilience, Agility and Flexibility in PR 2019 / Chaired Panel Discussion• First International History of PR Conference 2010 / Presentation: “A qualified PR Professional: Nice to have or necessity?”Specialties: Business growth and marketing strategy, brand propositions and go-to-market campaigns, thought leadership, content marketing, digital marketing, public relations, employee engagement, culture change, leadership, management, team coaching, career development, mentoring