Principal Consultant
CurrentIndependent Digital Marketing Consultancy for B2B and B2C growth from enterprise to start up, including highly regulated and non-profit sectors. Optimizes marketing operating models and capability. Expert in both Brand and Performance Marketing. Specialty in lead and donor generation enablement given extensive Owned, Earned & Paid media experience. Business forecasting and marketing analytics. Serves Brands as a customer-centric guide for first-party data strategy, privacy and compliance for WCAG/ADA, HIPAA, GDPR, PIPEDA, CCPA/CPRA and our dynamic state guidelines. Broad clientele including agencies, legal, medical, gov't, and financial industries in U.S. and abroad. Hands-on GA4, SEO, Meta, Google, paid media platforms, Hubspot, Tableau, Power BI, ROI, 3rd-party data providers & web development. Consulting services provided include executive coaching, performance audits, growth roadmapping, agency search consultancy, digital marketing strategy, business development support, martech advisory for legal and investment firms, paid media planning/buying, demand gen system implementation, ADA and GDPR data privacy compliance, leadership development, corporate training programs, voice of customer research, website analytics, SEO strategy and execution, global center of excellence creation (AI, Agile, Analytics) generative AI and traditional content creation and promotion, and agency product/service development.