Aimee Ritell Email & Phone Number

New York, Ny, Us

Intwinely is the catalyst for customer-centric transformation in small to medium-sized businesses. We specialize in decoding the complex language of customer needs and translating it into actionable strategies that drive growth and loyalty. At Intwinely, we believe that understanding and meeting customer needs isn't just about improving metrics—it's about creating meaningful connections that drive sustainable business success.Success stories:• 2x improvement of operational efficiency and effectiveness through redefinition of company roles• Prevented cancellation of $200K project by implementing SOPs and Customer Success protocols• 50% margin increase via disciplined estimation process and delivery accountability• 5x improved customer delivery via workflow system and process refinements

Morris County, Us

New York, Ny, Us

Denver, Co, Us

Success Stories:• 60% improvement in engagement after redesigning the core conversion funnel• $1.5M revenue increase through supply and demand channel optimization• 75% retention improvement via developing and rolling out new organizational team structures• 8% GTM improvement via creation and rollout of prioritization model and launch processes

New York, Ny, Us

Success Stories:• 10% LTV lift through cohesive programming with cross-functional teams• Led ideation sessions for 15+ new product launches each year• Oversaw $9M growth in non-search revenue initiatives• Designed analytics dashboard framework and feedback program to showcase customer insights

Partner with executive-level stakeholders at Teladoc, JOOR, Make-A-Wish, Citinet, Lincolnesq, Bashful Buffalo, E-vents Registration• Drove cross-functional omnichannel communication strategies for product updates and new launches• Analyzed customer journeys and partnered with Product to innovate digital features and experiences• Leveraged data and UX strategies to structure web content, navigation, and information across distinct audiences• Developed surveys to drive improvements in acquisition, engagement, and retention programs • • Established global brand positioning: mission, vision, values, taglines, brand promise, differentiators, and keywords• Managed brand refresh initiatives to assets, sales materials, emails, and internal tools• Designed A/B testing strategies that optimize the performance of digital advertising campaigns• Integrated social media and customer service feedback into brand touchpoints with customers• Organized company events including site selection, talent procurement, marketing, fundraising, and pricing• Formalized onboarding practices and welcome kits for customer acquisition programs• Created and presented company-wide product training to employees in sales, marketing, and operations • Optimized RFP workflows and database organization to drive faster response times to inquiries• Researched and recommend marketing automation technologies for managing customer journeys and engagement• Identified opportunities with organizational structure, talent, and resources to maximize operational performance• Aligned program performance to company KPIs to allow for ongoing and future strategic investment

Atlanta, Ga, Us

Partnered with President as the sole brand manager to relaunch $22B global professionalservices company.Success Stories:• Owned multi-year, rebrand: market research, branding, product offerings, and marketing• Synthesized VOC insights and created roadmap aligned to optimal customer experiences• Reconfigured Salesforce to maximize insights around engagement, satisfaction, and lifetime value• Re-launched core product resulting in +30% in participation and press

New York, New York, Us

(Other roles included: Associate Director, Account Strategy & Senior Account Manager)Partnered with best-in-class brands to provide consumers with integrated brand experiencesand products during key life-stage moments of getting married to having a baby and everything inbetween. Operated $30m+ annually in B2C digital advertising campaigns and experiential programsLifted revenue by 31% through strategic campaign management, up-selling, and incrementalordersSuccess Stories:• Lifted revenue by 31% through service management, analysis, and incremental orders• Decreased post-sale make-goods by 15% through refinement of pre-sale contract processes• Streamlined month-end financial reconciliation operations, decreasing discrepancies by 15%• Reduced 64% of manual overhead supporting top tier retailer through system automationKey Brands: Unilever (Dove), P&G (Pantene and Tide), Estee Lauder, Elizabeth Arden, Starwood, Sandals, Jet Blue, Dreams & Secrets, Iberostar, RIU, HVCB, J. Crew, Kleinfeld, Maggie Sottero, Macy's, Crate & Barrel, Bloomingdales, Target, Bed Bath & Beyond, Pottery Barn, Cuisinart, Williams Sonoma, Sherwin Williams, Chase.

London, England, Gb

Developed and managed conferences for Business Process Management and Enterprise Architecture.Key Roles Included:- Market Research- Speaker Selection - Contract Negotiation- Event Management- Budget Reconciliation

New York, Us

Other roles included: Senior Account Manager & Account ManagerAccount management at marketing agency for Fortune 500 companies and agency partners.Key Brands: L'Oreal, Dannon, Post Cereal, Jello, Oreo, Triscuit, Ritz, Wheat Thins, Crystal Light, Pepperidge Farm, Subway, Discovery Kids, Discovery Communications, Animal Planet.Key Roles Included:- Marketing Strategy- Project Management - Budget Development - Brand Management- Training & Development

New York City, Ny, Us

Managed marketing programs for USA Cable.Key Roles Included:- Marketing Strategy- Brand Management- Project Management - Communications- Budget Management- Client Service

Assisted in the development, marketing and management of events.Key Roles Included:- Marketing Strategy- Event Management- Client Service- Community Relations

Bs, Applied Psychology & Business

Customer Journey Mapping