Aimee Spiller Email & Phone Number

New York, Ny, Us

Hoboken, New Jersey, United States

Remote

As a Senior Product Marketing Manager I develop the marketing strategy for Wiley’s growth and new titles in the Health Sciences journal portfolio. I ensure messaging, product positioning, and campaign initiatives all support key objectives and align with our company values, while managing an extensive list of external clients.Recent Projects: Google Paid Search Program – Team Co-leadThis pilot campaign quickly scaled up to become a full-fledge marketing strategy across all journal disciplines. In only six months, we will have more than quadrupled the number of titles in the campaign, a significant increase from the original plan. To-date, the campaign is performing above industry benchmarks and is attracting researchers at the top of the marketing funnel. In the next project phase, I will be taking an in-depth look at the data and working with teammates to optimize the campaign. My main role in this project is to review and edit copy, select products for inclusion, liaise with colleagues on campaign performance and status, as well as offer recommendations on customer retention, optimization, and best practices. Our CTR and Conversion rate continue to improve while our cost per conversion continues to decrease, now half of our initial target.User Personas - CopywriterAs part of a larger user segmentation project, I was responsible for writing marketing copy targeting our market’s nine user personas. Having this copy readily available for all team marketers helps align campaign messaging and ensures Wiley’s tone of voice is consistent across all disciplines and channels. Copy was developed based on data from our personas research and speaks to pain points the researcher community faces – for every problem encountered by our personas, the new copy presents a Wiley solution.

MaddyCakes Publishing (MCP) specializes in self-publishing, particularly books in the children and youth markets. As co-owner, I have my hand in everything - from writing and publishing books, to events and marketing. I also have had the opportunity to be a consultant to other women (go moms!) interested in creating their own books. Nothing is better than saving another person a lot of time and encouraging them as they consider their next move.

Specializing in branding, marketing strategy, copywriting, and content management for small businesses.

New York, Ny

My role as Senior Manager Strategic Marketing was a first for the company and was a hybrid of project management, marketing strategy, and content marketing. My team and I worked cross-functionally to deliver short and long term marketing solutions for the marketing department, using internal and external analytics to support findings and shape recommendations for senior stakeholders. We increased registration three fold and helped bring in over $100,000 in revenue by auditing channel messaging, exploring the company’s systems capabilities, and reviewing internal workflows.

Developed the marketing strategy for a newly formed customer marketing team. The marketing strategy changed from a historical one-to-one product marketing approach to portfolio marketing in order to meet new business objectives, rectify workflow inefficiencies, and upsell products.Developed the global marketing strategy for a new product line, ensuring consistent messaging across regions by overseeing marketing staff in the Asia-Pacific regionTripled email response rates through behavioral targeting, with open rates between 40 – 70% Accustomed to effectively building working relationships in high-pressure situations with domestic and international clientsManaged an international marketing team of four direct reports and oversaw the activities of three additional staff while their manager was on maternity leave

Capitalized on the cost-effectiveness of social media for small budget accounts; these efforts accounted for 90% of online traffic to key content promotion Executed several global market outreach events, including an editor publishing session in Beijing, to increase brand loyalty and new market entry Increased website traffic for key products by 25 - 30% annually with a continued increase of new site visitorsDeveloped e-newsletter and initiated Linked In group for new clinical division; the newsletter recipient list grew to over 7,000 users in under six months

Introduced the first series of QR codes to product marketing campaigns through collaboration with production and design departmentsContributed to company’s subscription revenue by generating approximately 100 leads, including 25 new business leads, through direct marketing campaignsResponsible for training new marketing staff

Launched the first product in the physics discipline with the Head of Academic Marketing; responsible for creative copy, element design, and execution of marketing plan Supported five marketing managers by providing web analytics, campaign reporting, and conference management for their product portfolio

Neptune, Nj

Developed marketing strategy for start-up New Jersey tourism websiteConducted primary and secondary market research to determine barriers to entry, market opportunities and product strengthsAssisted in advertising objectives and copywriting

New York, Ny

Expanded knowledge of consumer marketing by assisting Vice President of Marketing with consumer research reportsDeveloped communication and leadership skills by training new internsStrengthened editing and time-management skills by creating press releases and media kits for the Marketing and Public Relations department executives

Bachelor Of Science (B.S.), Business Administration/Marketing

Activities and Societies: Fordham University’s Emerging Leaders ProgramConcentration in Marketing with specialization in E-commerce

Certification, Marketing

Continuing Education, Marketing; Digital Media

• Mobile Marketing: Reaching the Third Screen • Managing the Creative Mind: In Search of the Big Idea • Marketing Magic: Leveraging.