Aimee Welstead personal email
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Strategic Marketing Leader with a Global Perspective | Expertise in Brand Transformation, Content Strategy, and Cross-Functional Team LeadershipWith over 25 years of experience spanning agency and client-side roles, I bring a proven track record in delivering innovative marketing strategies that drive growth and elevate brand reputation. My career journey has taken me from global powerhouses like IBM in London and Ogilvy & Mather in New York to scaling high-impact marketing for tech start-ups and leading B2B innovation initiatives at UTS Rapido.Highlights include:Tech Sector Expertise: At Rackspace, I delivered reputation marketing across ANZ, blending storytelling and data-driven insights. While consulting for GitHub, I developed its customer story strategy to engage a global audience of developers, showcasing the transformative power of Microsoft-owned platforms.Agency Excellence: As a Managing Partner at Ogilvy & Mather, I led cross-functional teams to deliver creative campaigns for clients like American Express. This honed my ability to manage complexity, align diverse teams, and deliver results-driven creative campaigns that meet ambitious objectives.Entrepreneurial Growth: In client-side roles with US-headquartered tech start-ups, I established fully functioning marketing departments with lean resources, navigating international expansion and IPO preparation. These experiences taught me to balance global head-office priorities with local market relevance, achieving impactful campaigns on modest budgets.Currently, as Head of Marketing at UTS Rapido, I lead strategies that bridge cutting-edge university R&D capabilities with industry and social impact opportunities, building engagement and delivering measurable outcomes.I deliver at the intersection of creativity, data-driven insights, and transformational leadership. Whether leading large-scale teams or collaborating with stakeholders across matrix organisations, I bring an agile, solution-oriented mindset to every challenge. Passionate about mentoring, driving change, and creating meaningful connections, I’m excited by opportunities to deliver purpose-driven growth for forward-thinking organisations.
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Marketing & Communications ManagerRaise Foundation Aug 2021 - Nov 2022Sydney, New South Wales, AustraliaTwo main marketing communication priorities; school and mentor recruitment:1. Responsible for creating and delivering the marketing communications plan to meet the Foundation's school growth objective for 2023. School acquisition and nurture activities include media relations, digital marketing, edm strategy, web and social content, virtual and in-person events. Internal teams are supported with resources and assets to also achieve the school growth objective.2. Responsible for… Show more Two main marketing communication priorities; school and mentor recruitment:1. Responsible for creating and delivering the marketing communications plan to meet the Foundation's school growth objective for 2023. School acquisition and nurture activities include media relations, digital marketing, edm strategy, web and social content, virtual and in-person events. Internal teams are supported with resources and assets to also achieve the school growth objective.2. Responsible for recruitment activities to help meet the Foundation's volunteer mentor growth objective for 2022 & 2023. Mentor acquisition activities include media relations (radio, local and national titles), web content, support of virtual and in-person events. National program, community and volunteer teams are supported with resources to aid the recruitment of mentors across target communities throughout Australia.Other tasks include internal comms, copywriting, designs in Canva, print management, merchandise, Salesforce reporting. Show less -
Marketing Communications Lead - AnzRackspace, The #1 Managed Cloud Company Mar 2016 - Jul 2018Sydney, AustraliaRackspace is the largest managed cloud provider offering expertise across the world’s leading clouds including AWS, Google Cloud and Microsoft Azure. I was responsible for developing the pipeline of Rackspace Customer Stories, helping to develop the ANZ digital content strategy – plus content creation and partnering with our PR agency for media relations, content ideas and independent research projects. -
Time Out: Managing A Family Move (Uk To Sydney)Family Time May 2015 - Feb 2016Sydney, Australia
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World Travel With Our Family, Five Backpacks And A Couple Of SnowboardsFamily Time Jul 2014 - Apr 2015Indonesia, South America, Canada
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Time Out: Managing A Family Move (Uk To Qatar)Family Time Jul 2013 - Jul 2014Doha, Qatar
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Emea Head Of MarketingViolin Memory Jan 2012 - Jun 2013United KingdomBased: CamberleyCompany: Founded in 2005, Violin Memory is a US headquartered, privately held tech company, pioneering the use of flash memory arrays in the enterprise data centre. If this sounds like I’m talking a different language, the short story is there’s a $multi-billion enterprise data storage market opportunity and Violin Memory have architectured industry leading flash memory technology that accelerates business critical software applications, and allows businesses to optimise… Show more Based: CamberleyCompany: Founded in 2005, Violin Memory is a US headquartered, privately held tech company, pioneering the use of flash memory arrays in the enterprise data centre. If this sounds like I’m talking a different language, the short story is there’s a $multi-billion enterprise data storage market opportunity and Violin Memory have architectured industry leading flash memory technology that accelerates business critical software applications, and allows businesses to optimise and repurpose their existing IT infrastructures - the performance improvement and business case is incredible.Role: I am responsible for all EMEA marketing activities, reporting to the EMEA MD. Current objectives are to generate awareness and drive demand in EMEA. Key tasks include EMEA press, analyst & influencer relations, channel partner marketing strategies, event management, demand generation campaigns and field sales support. Show less -
Marketing ConsultantSelf Employed Jan 2009 - Jul 2010Based: Home and client's officesRole: Marketing consultancy for various clients including Clarity Commerce (B2B POS software).
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Business DirectorTable 19 - Marketing Communications Agency Feb 2009 - Nov 2009Based: Richmond, SurreyCompany: Table 19 is a fast growing, integrated marketing agency specialising in customer retention strategies, data optimisation and acquisition strategies for clients such as The Carphone Warehouse, Sky, Geek Squad, Blackberry, The White Company, Ladbrokes.Clients: I was responsible for strategic direction and integrated campaign management for:(1) Geek Squad - Home IT support from The Carphone Warehouse(2) Clarity Commerce - B2B POS… Show more Based: Richmond, SurreyCompany: Table 19 is a fast growing, integrated marketing agency specialising in customer retention strategies, data optimisation and acquisition strategies for clients such as The Carphone Warehouse, Sky, Geek Squad, Blackberry, The White Company, Ladbrokes.Clients: I was responsible for strategic direction and integrated campaign management for:(1) Geek Squad - Home IT support from The Carphone Warehouse(2) Clarity Commerce - B2B POS software. Specific activities included rebranding, acquisition campaigns, online strategy and implementation, field sales support, event support, customer 'In-Life" programme. Show less -
Director Marketing, InternationalCopan Systems Jul 2007 - Jan 2009Based: Chertsey, UKRole: Multi discipline; PR, brand messaging, direct marketing, online marketing, lead generation, event management, partner marketing, sales support... -
Partner, Management SupervisorOgilvyone May 2005 - Oct 2006Based: New YorkClients: American Express (B2B), Sears.com (B2C)Work: web commerce, acquisition and retention campaigns, loyalty programmes, high net worth accounts. -
Business DirectorBillington Cartmell Sep 2004 - Jan 2005Based: Fulham, LondonWork: Business Director of new Direct Marketing DivisionAll too short.... left to live in New York
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Group Account DirectorRmg Connect Jun 1998 - Sep 2004Based: Richmond, SurreyFormerly: Black Cat - acquired by JWTClients included: Fidelity Investments, FirstPlus Financial, Mars, Cable & Wireless, Reckitt Benckiser (Dettol & Veet), Marie Stopes, Maiden Outdoor. -
Solutions ManagerIbm Jul 1995 - Jun 1998Based: Bedfont Lakes,Work: Solution based marketing with SMB and VSB application providers; Sage, Pegasus etc.
Aimee Welstead Skills
Aimee Welstead Education Details
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Business Marketing
Frequently Asked Questions about Aimee Welstead
What is Aimee Welstead's role at the current company?
Aimee Welstead's current role is Strategic Marketing Leader | Driving Innovation and Engagement in R&D and Technology | Expertise in Brand Transformation, Content Strategy and B2B Growth.
What is Aimee Welstead's email address?
Aimee Welstead's email address is ai****@****ail.com
What schools did Aimee Welstead attend?
Aimee Welstead attended Digital Marketing Institute, Brunel University Of London, Cim | The Chartered Institute Of Marketing.
What skills is Aimee Welstead known for?
Aimee Welstead has skills like Strategic Planning, Marketing, Customer Retention, Integrated Marketing, Digital Marketing, Direct Marketing, Digital Strategy, Account Management, Marketing Strategy, Online Advertising, Marketing Communications, Advertising.
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