Strategic Marketing Leader with a Global Perspective | Expertise in Brand Transformation, Content Strategy, and Cross-Functional Team LeadershipWith over 25 years of experience spanning agency and client-side roles, I bring a proven track record in delivering innovative marketing strategies that drive growth and elevate brand reputation. My career journey has taken me from global powerhouses like IBM in London and Ogilvy & Mather in New York to scaling high-impact marketing for tech start-ups and leading B2B innovation initiatives at UTS Rapido.Highlights include:Tech Sector Expertise: At Rackspace, I delivered reputation marketing across ANZ, blending storytelling and data-driven insights. While consulting for GitHub, I developed its customer story strategy to engage a global audience of developers, showcasing the transformative power of Microsoft-owned platforms.Agency Excellence: As a Managing Partner at Ogilvy & Mather, I led cross-functional teams to deliver creative campaigns for clients like American Express. This honed my ability to manage complexity, align diverse teams, and deliver results-driven creative campaigns that meet ambitious objectives.Entrepreneurial Growth: In client-side roles with US-headquartered tech start-ups, I established fully functioning marketing departments with lean resources, navigating international expansion and IPO preparation. These experiences taught me to balance global head-office priorities with local market relevance, achieving impactful campaigns on modest budgets.Currently, as Head of Marketing at UTS Rapido, I lead strategies that bridge cutting-edge university R&D capabilities with industry and social impact opportunities, building engagement and delivering measurable outcomes.I deliver at the intersection of creativity, data-driven insights, and transformational leadership. Whether leading large-scale teams or collaborating with stakeholders across matrix organisations, I bring an agile, solution-oriented mindset to every challenge. Passionate about mentoring, driving change, and creating meaningful connections, I’m excited by opportunities to deliver purpose-driven growth for forward-thinking organisations.
Listed skills include Strategic Planning, Marketing, Customer Retention, Integrated Marketing, and 33 others.