Rangira G. Aime Frederic Email & Phone Number

Kigali City, Rwanda

Launched the maiden advocacy campaign for Media for Deaf Rwanda aiming at raising awareness of Rwandan Sign Language. The campaign consisted of reaching out to celebrities to sign their names in Rwandan Sign Language. Led the production of a short film entitled “Hear Me Out” The film depicted the importance of Rwandan sign language in the education of a deaf child through a partnership with the Rwandan National Union of the Deaf.Conceptualized a series of celebration events in… Show more Launched the maiden advocacy campaign for Media for Deaf Rwanda aiming at raising awareness of Rwandan Sign Language. The campaign consisted of reaching out to celebrities to sign their names in Rwandan Sign Language. Led the production of a short film entitled “Hear Me Out” The film depicted the importance of Rwandan sign language in the education of a deaf child through a partnership with the Rwandan National Union of the Deaf.Conceptualized a series of celebration events in Kigali and Nyabihu, engaging over 1500 young people to join the cause and advocate for the rights of their peers during International Deaf Week.Conducted a campaign entitled “My Vote Counts” aiming at raising awareness of the voting and political participation rights of Deaf people amid the 2017 presidential elections.I delivered a training of media practitioners on accessible reporting on the occasion of the 2017 presidential campaign.Revamped and reproduced the Sign Your Name campaign with funds from UNDP Rwanda and the Disability Rights Fund. With the new theme “Sign Your Name Challenge,” the bigger and better campaign was also accompanied by an advocacy song, “Nimwe.”Developed and led the team to implement a program intended to boost the early learning of Deaf children leveraging the Early Childhood Development Centers by translating Early learning materials from Kinyarwanda to Rwandan Sign Language.Led the team to curate, create, and circulate COVID-19 information and educational content to assist deaf people in navigating hurdles created by the pandemic prevention measures. Led a research project to assess the impact the Covid-19 pandemic had on deaf people in Rwanda.Developed and deployed advocacy strategies to promote COVID-19 diagnostic testing and linkage to care and treatment, with a focus on Deaf people in Rwanda Show less

Kigali City, Rwanda

Designed and ran a 360-teacher country-wide appreciation campaign that raised over GBP 25,000 from more than ten corporates and academic institutions to fund the annual teacher scholarships.Launched a teacher scholarship scheme that supported over 30 teachers to further their education.Planned and implemented an outreach activity that took over 4,000 math and science learners and their teachers to visit different industries to experience the application of scientific concepts in… Show more Designed and ran a 360-teacher country-wide appreciation campaign that raised over GBP 25,000 from more than ten corporates and academic institutions to fund the annual teacher scholarships.Launched a teacher scholarship scheme that supported over 30 teachers to further their education.Planned and implemented an outreach activity that took over 4,000 math and science learners and their teachers to visit different industries to experience the application of scientific concepts in real-life situations.Organized a radio program to celebrate the International Day of Women in Sciences and mobilized over 200,000 math and science learners, teachers, and parents to follow the program.Ignited high-level relationships and partnerships with different levels of leadership in education including the Ministry of Education, Rwanda Education Board, NGOs and Academic institutions.⁠Led teacher-to-teacher training initiatives on Microsoft and Google tools, empowering educators to integrate technology into their teaching practices effectively.Developed and maintained relationships with locally based media, securing positive media coverage for AIMS TTP-Rwanda and play-based learning initiatives. ⁠Closely monitored and tracked media coverage, keeping the organization informed about public perception and emerging trends in the education sector.Produced over 70 audio-visual materials for both media and training purposes. Show less

Kigali City, Rwanda

Implemented a 360 campaign on prenatal and neonatal care, family planning and Malaria prevention for underprivileged families for the Society for Family Health.Led the production of hands-on collateral materials for an anti-stunting campaign by helping parents follow up on the growth of newborns.I designed and deployed a social media campaign to celebrate the 20th Anniversary of the Rwanda Revenue Authority, trending for two weeks, thus increasing the social media… Show more Implemented a 360 campaign on prenatal and neonatal care, family planning and Malaria prevention for underprivileged families for the Society for Family Health.Led the production of hands-on collateral materials for an anti-stunting campaign by helping parents follow up on the growth of newborns.I designed and deployed a social media campaign to celebrate the 20th Anniversary of the Rwanda Revenue Authority, trending for two weeks, thus increasing the social media base.Carried out a multichannel awareness and education campaign on cashless payments on behalf of the Central Bank of Rwanda increasing the uptake of cashless payment services.Senior Communications lead for the YouthConnekt Summit 2019 and the Transform Africa Summit 2019 (both Pan-African events attracting over 11,000 delegates) with key responsibilities to oversee audiovisual production, branding, digital media, influencer, and media management.Led the brand inauguration of the National Agriculture Insurance Scheme including developing the brand identity, website design, promotional materials and organizing the scheme’s official launch.Created high-performing campaigns on Google Ads, Facebook, and Instagram for a wide range of clients from corporations to nonprofits. Show less

Kigali City, Rwanda

Managed partnerships and sponsorship endeavours with prominent events and organizations, including the Tour du Rwanda cycling competition, Miss Rwanda, and Umuganura, fostering strategic alliances and enhancing brand visibility.Led promotional campaigns for major brands, such as Brussels Airlines, driving social media engagement and increasing brand recognition.Oversaw public relations, influencer engagement, and crisis communications for high-profile media platforms… Show more Managed partnerships and sponsorship endeavours with prominent events and organizations, including the Tour du Rwanda cycling competition, Miss Rwanda, and Umuganura, fostering strategic alliances and enhancing brand visibility.Led promotional campaigns for major brands, such as Brussels Airlines, driving social media engagement and increasing brand recognition.Oversaw public relations, influencer engagement, and crisis communications for high-profile media platforms (IGIHE.com), ensuring consistent brand messaging and reputation management.Orchestrated successful product launches, including a new website for IGIHE.com and mobile app versions, contributing to increased brand outreach and user engagement. Show less

Master Of Arts - Ma, Global Communications And Social Change

Bachelor Of Arts - Ba, Communications