Recently relocated to London, United Kingdom to further my professional trajectory. I am currently seeking opportunities within creative industries. I can be contacted on aimee.iris@outlook.com. My zeal for the fast-paced fashion industry has led me to develop my skills in various areas over the past 10 years that I have been immersed in the field. Bringing effective strategies to brands to maximise store performance, build customer loyalty, and create a unique customer and brand experience through sales management and creative concepts. As a merchandiser my expertise lies in developing and implementing strategies to increase customer engagement, sales, and identifying opportunities for product selection and growth using trend analysis and forecasting. My ability to think outside the box and integrate creative solutions to overcome problems makes me an asset to any organisation. I also have extensive experience in sales, operations, and team management. As a highly motivated leader with a forward-thinking business approach, I strive to create productive and valuable teams through training and development programs that drive success. From concept to execution, I have a deep understanding of the fashion industry and the creative strategies needed to bring products and brands to life. My attention to detail and strong communication skills makes it easy to navigate the ever-changing fashion landscape. I am always looking for new and exciting opportunities to develop my skills and collaborate with brands and create unique customer experiences. I'm excited to be part of a team that values creativity and innovation, and I look forward to utilising my knowledge to help create successful campaigns and build on brand values.