Andy Morris Email & Phone Number

Tacoma, Wa, Us

Arlington, Va, Us

-Manage the development and execution of digital marketing strategies aligned with the goals of Boeing Global Services with a specific focus on the Training Solutions and Cabin, Modifications and Maintenance business units-Design and implement omnichannel marketing campaigns across email, social media, paid advertising and content marketing-Coordinate with web content team to develop and enhance product information on services.boeing.com-Implement lead generation campaigns to attract and nurture marketing qualified leads

-Spearheaded the development and execution of comprehensive brand and marketing strategies for B2B and B2C clients, focusing on robust brand building, lead generation, and innovative content creation, resulting in measurable growth in brand awareness and market penetration.-Integral member of the executive leadership team, contributing to strategic decision-making and long-term planning, aligning marketing initiatives with overarching company objectives.-Led a team of marketing professionals and managed internal resources effectively to ensure the successful delivery of high-impact marketing campaigns for our diverse client portfolio, consistently meeting or exceeding project goals and client expectations.-Provided expert strategic guidance to account managers, shaping and refining marketing plans to align with client objectives, market trends, and emerging opportunities, fostering a culture of continuous improvement and innovation in campaign planning and execution.-Actively pursued business development opportunities, significantly growing the company's client portfolio and driving sustained revenue growth through targeted marketing strategies and strong client relationships.

Tampa, Florida, Us

-Co-founder of Hook & Blade, a dynamic marketing agency specializing in providing comprehensive marketing strategies and services, primarily serving organizations lacking internal marketing teams. Played a pivotal role in the agency's successful acquisition by Rossman Media in November 2022.-Engineered the agency’s growth from a startup to a profitable entity with annual revenues of approximately $1 million, leveraging a lean team of four skilled marketers and innovative group-sourcing principles.-Oversaw all aspects of company operations, including financial management, invoicing, vendor payments, and human resources, ensuring operational efficiency and financial health.-Developed and implemented integrated brand and marketing strategies for a diverse range of B2B and B2C clients, focusing on brand building, lead generation, digital marketing, and content creation. These strategies consistently resulted in heightened brand visibility and market engagement.-Cultivated a broad client base, ranging from startups to established companies with over $50 million in annual revenue. Demonstrated particular expertise in renewable energy, long-term care, and non-profit sectors, tailoring marketing solutions to unique challenges.-Served as a Fractional Chief Marketing Officer for select clients, providing high-level strategic guidance and marketing leadership, which directly contributed to their business growth and market positioning.-Led and coordinated internal teams to deliver effective and innovative marketing campaigns, ensuring alignment with client objectives and measurable success.-Steered the expansion of the company's client portfolio, driving continuous revenue growth through strategic marketing initiatives and strong client relationships.-Served as the Creative Director and Producer for client video productions, overseeing the creative process and ensuring the delivery of high-quality, impactful video content that resonated with target audiences.

-Directed digital marketing services for over 5 clients, leading a diverse portfolio of projects that spanned various industries, ensuring customized and effective digital marketing solutions for each client.-Helmed a team of digital marketing professionals each with their own portfolio of 5-8 clients, fostering an environment of growth and learning. Provided mentorship, training, and career development opportunities, resulting in a high-performing team recognized for excellence in digital marketing delivery.-Instrumental in expanding the company's client portfolio by developing and pitching bespoke digital marketing strategies to potential clients, demonstrating a deep understanding of various market dynamics and client needs.-Collaborated closely with senior marketing leaders to drive the company's growth trajectory. Played a key role in envisioning and implementing strategies for the enhancement and expansion of digital marketing services, aligning with evolving market trends and client demands.-Crafted and executed tailored digital marketing strategies and services, encompassing social media marketing, search engine optimization, and digital advertising. Successfully navigated the challenges of diverse industry sectors, delivering measurable results in terms of client engagement, brand visibility, and ROI.

-Managed a diverse range of digital marketing services for over 10 clients, playing a pivotal role in developing and implementing effective digital strategies tailored to the unique needs of each client.-Specialized in delivering comprehensive digital marketing solutions, including social media marketing, search engine optimization, and digital advertising. Expertly navigated the challenges and opportunities within various industry sectors, consistently achieving client satisfaction and marketing objectives.-Actively involved in providing training and development opportunities for team members, contributing to the upskilling of the team and enhancing overall service delivery.-Made significant contributions to the company's sales goals by consistently delivering high-quality digital marketing services that not only retained a high client satisfaction rate but also helped in closing new business by providing support to executive team's sales efforts.

-Efficiently managed digital marketing services for a portfolio of over 10 clients, ensuring the delivery of high-quality, tailored marketing solutions that aligned with each client's unique needs and objectives.-Played a supportive role for clients managed by other account managers, demonstrating a collaborative and adaptable approach. Contributed to the success of broader team objectives by providing assistance in strategy implementation and campaign execution.-Developed and executed digital marketing strategies encompassing social media marketing, search engine optimization, and digital advertising. Gained valuable experience by working across a wide range of industries, which provided a strong foundation in understanding diverse market dynamics and client requirements.

-Led social media strategy for USF Athletics, overseeing platforms including Facebook, Google+, YouTube, and 11 sport-specific Twitter accounts. Developed engaging content and campaigns, aligning with the overall marketing goals of USF Athletics.-Managed "Horns Up!", a unique social media platform, enhancing fan engagement through interactive features like points, rewards, and badges, fostering a vibrant online community.-Directed USF Athletics' email marketing, creating effective communication strategies to connect with fans and stakeholders, while promoting events and updates.-Acted as the producer for USF football home games, responsible for scriptwriting and coordinating video board elements and promotions, enhancing the live game experience.-Oversaw marketing for soccer, volleyball, baseball, and softball programs. Executed marketing strategies for men's and women's basketball, including on-court production during basketball games.-Hired and managed a team of students, providing mentorship and direction, ensuring a skilled support workforce for various marketing initiatives.-Managed e-commerce operations for GoUSFBulls.com, optimizing online merchandising and fan engagement.

Columbia, Sc, Us

-Responsible for management of digital and social media assets for South Carolina Athletics-Created department's first digital and social media strategy plan-Editor for official homepage of South Carolina Athletics (GamecocksOnline.com) and official page of the Gamecock Club (GamecockClub.org)-Manage official athletics blog (www.spursupblog.com)-Content manager for Facebook, Twitter and YouTube accounts-Create and distribute e-mail marketing-Assist in departmental external communication strategy-Execute gameday social media program - (live Twitter, Facebook and text message updates)

Columbia, Sc, Us

-Part of staff responsible for implementing Yearly Equitable Seating plan for South Carolina Football that generated nearly $7 million for athletics department-Met with over a thousand Gamecock Club members to select their season ticket seats for 2009 football season-Website management for Gamecock Club.org -Responsible for e-mail marketing for Gamecock Club-Create and execute "The Inside Spur" - monthly e-newsletter for Gamecock Club members

Columbia, Sc, Us

-Created and executed marketing and communication plan for men's soccer, improving average attendance by 17%-Developed and executed marketing and communication plan for baseball -Created and executed Spurs Up! Official Athletics Blog on GamecocksOnline.com (Avg. 3,000 hits per month)-Wrote numerous press releases for posting on website-Managed South Carolina Athletics Auctions (Generated over $20,000 in revenue since August 2007)-Created PA scripts and managed on-field promotions for home football, basketball and baseball games-Sold and managed Gamecock VIP Pavilion hospitality area to groups for South Carolina Baseball games-Oversaw development of several marketing pieces, including Football Fan Guide, Visiting Team Guide and 100 Years of Gamecock Basketball street banners-Coordinated with various entities within Athletics Department, including Gamecock Club, Operations, Facilities, Ticketing and Rights Holders.

Columbia, Sc, Us

-Assisted in promotional efforts for men's basketball and baseball-Wrote PA scripts for baseball-Assisted with hospitality efforts for NCAA Baseball Regional hosted by university

-Leased apartments, collected rent, provided customer service at a 192-unit community

-Supervised the management of seven apartment communities-Leased apartments, provided customer service to current and prospective residents

B.S., Public Relations

M.S., Sports Management