Nur Aina Azmi is a Service Designer at Sime Darby Plantation. She possess expertise in user interface design, user experience, usability testing, mobile applications, user interface and 23 more skills. Colleagues describe her as "Aina has been an absolute pleasure to work with over the last two years. She is excellent at the craft of design. Knows how to get products delivered. And more importantly knows how to take people on the design journey. Her enthusiasm for her colleagues success is an inspiration - and sets her apart from other designers to be a great designer and human!" and "I am both proud and envious of Aina. I have known her since 2015 and seen phenomenal growth in her as a designer and as a leader. The first thing anyone will notice about Aina is that she puts herself out there. You can expect Aina to not just hit the ground running, she will plunge into the most difficult and audacious challenges head-first and execute successfully. She easily wins over people, energises others to join her, and keeps the team motivated all throughout. I have come to realise that behind this unique capacity is true heart, to know what you stand for, and to have a real desire to make meaningful change. Rarely does one find such a combination of passion and ambition in one person. Aina is also someone who takes mastery seriously. She has a hunger for knowledge, will spend endless hours learning and practicing, and will generously share her learnings with others. This makes her an excellent coach, and I have seen her pair up with other professionals such as engineers, marketing and communication colleagues, and leaders from other departments to up their game. I have always trusted Aina’s abilities and her advice to me. I feel extremely proud of the initiatives we have worked on together, and I know for a fact that I cannot do some of the things that she can. I rate her notches above others and I have no doubt that she will make her contributions count and will shine in whatever she does."