Aina Nadzir Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Petaling Jaya, Selangor, Malaysia

Identified growth avenues through dynamic customer behaviours, crafting innovative experiences to propel business growth across Boustead Group's diverse operating sectors: hospitality, property, oil & gas and energy, pharmaceuticals, retail, and more.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

In this role, I was responsible to innovate the customer's journey and experience when engaging with the brand and simplifying the experience of paying for their subscribed services with unifi. On top of that, I was tasked to reinvent the CX communication strategy and approach that touches customer's experience as a unifi customer.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Mama of unifi Business Club (uBC), a one-stop business community aspires to grow the SMEs to flourish and become greater, together, by adopting the right digital technology and solutions for their businesses with ease.

Kuala Lumpur, Kuala Lumpur, Malaysia

In this role, I cultivated short, medium, and long-term partnerships which directly result in increased visibility and the creation of new business development for unifi.The scope of this role involves directly controlling the creation of highly engaging content strategies which fully align with unifi’s core message and vision.

Kuala Lumpur, Malaysia

Headed a dynamic team with a focused mission to drive revenue and growth for unifi TV IPTV service and playTV OTT app. Some of my accomplishments include:● Planning and implementing new, engaging TV pack upsell-campaigns. The opportunities created from these campaigns allowed us to achieve a revenue growth of 104.4% in FY2018 ● Spearheading the launch of new TVOD campaigns which grew revenue by 209% in 2018. These campaigns utilized digital and on-air content to increase visibility.

Kuala Lumpur, Malaysia

In this role, I equipped my marketing team with the leadership and direction needed to facilitate multiple digital, brand and advertising, activation, innovation, user experience, events, PR, and on-air deployments for HyppTV IPTV and OTT services.Examples of my accomplishments include:● Delivering a 33% increase in total viewership minutes YoY from 2017 to 2018. Under my leadership, we also realized a 14.1% increase in average frequency per monthly active user.● Creating TV packs and campaigns designed to maximize growth for premium packs. These new TV packs delivered a 24% YoY content revenue growth and an increase of ARPU from RM190 to RM193.● Being selected as the Brand Custodian for all aspects of HyppTV UI and UX.

In this role, I directed campaign management and brand deployment activities for services within the New Media Unit in unifi which covered IPTV, online music platform, online education platform and messaging application to name a few. These activities focused on maximizing take up and ARPU for unifi.Accomplishments earned in this role include:● Playing a key role during the creation of a 32% growth in our customer base in 2013 (consisting of 635K viewers). This was accomplished through the planning and execution of new launches and campaigns for HyppTV, HyppTV for Business, and Hotel TV Solutions.● “KL Hottest Firemen” localised digital campaign. This was completed in collaboration with the Malaysia Fire Department to market the premier of Universal Channel TV series - Chicago Fire season 1 on unifi. Through this campaign, we achieved the highest viewership for a season premier on the platform.● Developed the “HyppTV Studio” on-air promo segment as well as other campaigns which featured monthly featured content. This on-air marketing initiative increased the purchase of premium packs, channels, and VOD movies and created a 13% revenue growth

As the Assistant Manager, I was responsible over activities related to corporate, product, and subsidiary branding. One of the main focus of this role was driving cohesion for all touch points and communication including Brand Health Index Research.Notable accomplishments include:● Taking the lead on the “Everyone Connects” youthful-integrated campaign. This campaign was designed to break new ground by transforming the perception of the TM brand with millennials. The success of this campaign resulted in the acquisition of the Grand Prix Award at the Malaysia Media Awards in 2009.● Establishing the TM High Speed Broadband brand (unifi) which was instrumental in the creation of a 6% internet revenue growth in FY2010. This was the first high speed broadband brand and service in Malaysia.

This position involved managing alliances with organizations in Japan, UK, and Singapore for IPVPN pre- and post-sales while also reinforcing current relationships to ensure retention.

Master Of Arts (Ma), Marketing Communications (Distinction)

Modules include Buyer Behaviour, Marketing and Media Research, Marketing and Brand Strategy, Contemporary Issues in Integrated Marketing.

Ma Marketing Communications, Business, Management, Marketing, And Related Support Services, Distinction

Professional Diploma, Digital Marketing

Professional diploma in Digital Marketing covering the topics on search engine optimisation, pay per click marketing, email marketing.

Bachelor Of Multimedia (Honors), Media Innovation

Activities and Societies: President of Creative Multimedia Club, Representative of Student Representative Council - President of Faculty.