Ainá Paiva Email & Phone Number

Chile

Santiago Metropolitan Region, Chile

As a Project Manager at NSB, I serve as a crucial link between the NSB agency and The Coca-Cola Company. Through close coordination with both parties, I ensure effective synergy for the successful execution of communication projects, activations, events and other initiatives targeting Coca-Cola's internal audience.

Santiago, Santiago Metropolitan, Chile

- Marketing and Communications Management: Develop communication and marketing multi-channel strategies while adhering to global campaign guidelines and adapting them to suit the local market's specific audience, both B2B and B2C segments, creating 360 campaigns across digital media, PR, events, influencers, BTL activation and advocacy marketing working hand in hand with media and creative agencies.- Product Management: P&L, sell out, market share, distribution, pricing and competitors analysis. Build a strong and attractive portfolio according to the needs of the market.

Create, plan, and execute the communication and brand strategy for luxury watch brands with annual revenues exceeding $500,000 (OMEGA, IWC, PANERAI, SEIKO), in both B2B and B2C segments, incorporating elements of corporate affairs, external and internal communication, PR, digital and branding. Coordinate and implement locally initiatives led by regional/global communication areas. Align tones and communication styles according to the brand manual of each brand. Coordinate and supervise external agencies.

Santiago Province, Chile

- Creer Para VerResponsible for driving the growth of "Creer Para Ver" product category (a line of non-cosmetic products that allocates 100% of its profits to fund projects aimed at strengthening public education in Chile), leading a transformation of brand perception and performance. Successfully propelled category growth and engagement through internal and external education initiatives, incentive programs and portfolio analysis.- Make Up + Skincare (NATURA UNA, FACES, AQUARELA, CHRONOS)Accountable for 360° communications strategies answering the local market needs. Orchestrate new product launches and push the growth of key pillar products to win the skincare market through market trends, sales analysis, consumer insights, portfolio management, brand activation and media campaigns.

Santiago, Chile

Plan, develop and design marketing & communications strategies across digital channels to increase brand exposure and corporative image for Chile, Argentina, Peru, Colombia and Brazil.

Madrid E Região, Espanha

Bachelor'S Degree In Business Administration

Marketing/Marketing Management, General

International Exchange in Marketing & Communications

Sostenibilidad, Propósito Y Stakeholder Engagement

- Sostenibilidad, ESG y nuevos estándares de gestión y comunicación - Propósito y causas: Conectar la propuesta de valor institucional con.

Postgraduate Degree, Neuroscience And Behavior