Ainara Gonzalez Abaitua Email & Phone Number

Madrid Area, Spain

Responsible for a portfolio of digital mobile products and for maximising their value. Reported to Product Director• Primary liaison and link between stakeholders, business managers, UX and IT teams to make sure the goals are clear and aligned with business objectives• Work closely with business and user experience teams to plan product strategy and support product development cycle. Prioritise needs and map out project dependencies to decide the necessary sequence of development• Create and maintain the Product Backlog, prioritising and sequencing the backlog according to business value or ROI

Madrid Y Alrededores, España

Responsible of the Madrid Office and Spanish operations. Business development in Australia, France and Argentina. Reported to COONew Business Strategy• Support strategy development and lead the implementation of new initiatives and operations• Negotiate new agreements with international aggregators and carriers including payouts and payments• Investigate new revenue streams and opportunities in the Spanish Market• In-depth understanding of legal and regulatory framework, liaising with international law firms in order to define new digital services and compliance with the MMA standardsProject Management• Implement new mobile payment solutions in B2C channels• Manage new connections and migrations with international aggregators and carriers as well as day-to-day relationships• Define and elaborate product profiles of new mobile services, including subscription process and billing logic• Plan, launch and optimize mobile products coordinating the different departments involved: legal, development, graphic design and billing teams• Coordinate with headquarters the launch of the Acotel's interactive agency in Madrid, including new hires and company legal/tax set upRelationship Management• Successfully develop, build and manage relationships with local and international partners• Build long-term relationships with other managers and business units within the companyCustomer Service• Set quality standards, procedures and response time of customer service department• Monitor customer service metrics and ensured standards and KPIs are metMonitoring and Reporting• Monitor and evaluate campaigns performance• Analyse PSMS delivery reports, designing and implementing corrective action plansTeam Management• Responsible for a team of 3 people• Manage the Madrid office and HR policies of a team of 12 people

Madrid Y Alrededores, España

Responsible for Acotel Interactive Spain, Mexico and South Africa content merchandising on both web and wap platforms• Manage the planning, implementation and maintenance of content and promotions on Spanish and international web and wap sites.• Coordinate and implement the editorial calendar on web/wap sites• Coordinate digital assets for ongoing campaigns and promos with legal and graphic design teams • Identify new content providers, negotiate new agreements• Establish and maintain relationships with partners including major music labels

Development of new marketing plans and launching of new online products in Europe and USA• Outline new web&wap product proposals to capture new users• Define and implement online online CRM and email marketing campaigns• Analyze email metrics to improve open, click thru and conversion rates• Coordinate with the media and design teams to carry out online advertising campaigns

Madrid Y Alrededores, España

Coordinated international product launches, web&wap and community activities• Oversee subsidiary operations in UK, USA, Mexico, Spain, South Africa and Scandinavian countries • Synchronise international platform s for the newly launched 2.0 community sites. • Coordinate and implement the editorial calendar on Spanish and international web and wap sites• Work closely with the graphic design, music, programming and development teams for new marketing campaigns

London, Reino Unido

Project to convert the local government body HR records into electronic based formats.

London, Reino Unido

Develop and implement the Customer Retention Plan throughout the division• Design and implement ‘Member get Member’ marketing strategy division-wide• Analyse statistics from retention initiatives to evaluate the most profitable schemes

London, Reino Unido

Introduce successful insurance products in the Spanish market through direct mail • Tailor the English direct marketing campaign to the language, needs and legal requirements of the Spanish market • Set up the financial and IT services required for the operation of the business •Supervisor of marketing campaign process. Create campaign artwork and liaise with advertising agencies • Design and program promotional websites for the marketing campaigns

London, Reino Unido

Provide administrative support to the engineers unit

Franchise expansion department, locating and selecting new franchisees • Develop expansion strategies • Coordinate with press department press releases and advertisement design • Conduct extensive interviews with investors • Arrange company representation at national and international franchise shows.

Master'S Degree, Digital Marketing (English), Final Project On Mobile Payments Graded 10

Activities and Societies: Took part in ICEMD Live Recruiting Event representing my classmatesEuropean double degree programme taught.

Advanced Program, E-Business Management – Ibm

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General, 70%