Ainara Gonzalez Abaitua personal email
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English-Spanish bilingual executive with 20 years of experience in digital and mobile entertainment. Extended knowledge of designing and launching mobile services, effective negotiation skills and experience in managing teams. Excellent communication and inter-personal skills with the ability to work in multicultural and multidisciplinary teams.
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Product OwnerTelecoming Sep 2017 - Dec 2018Madrid Area, SpainResponsible for a portfolio of digital mobile products and for maximising their value. Reported to Product Director• Primary liaison and link between stakeholders, business managers, UX and IT teams to make sure the goals are clear and aligned with business objectives• Work closely with business and user experience teams to plan product strategy and support product development cycle. Prioritise needs and map out project dependencies to decide the necessary sequence of development• Create and maintain the Product Backlog, prioritising and sequencing the backlog according to business value or ROI -
Digital Operations ManagerAcotel Apr 2010 - Oct 2015Madrid Y Alrededores, EspañaResponsible of the Madrid Office and Spanish operations. Business development in Australia, France and Argentina. Reported to COONew Business Strategy• Support strategy development and lead the implementation of new initiatives and operations• Negotiate new agreements with international aggregators and carriers including payouts and payments• Investigate new revenue streams and opportunities in the Spanish Market• In-depth understanding of legal and regulatory framework, liaising with international law firms in order to define new digital services and compliance with the MMA standardsProject Management• Implement new mobile payment solutions in B2C channels• Manage new connections and migrations with international aggregators and carriers as well as day-to-day relationships• Define and elaborate product profiles of new mobile services, including subscription process and billing logic• Plan, launch and optimize mobile products coordinating the different departments involved: legal, development, graphic design and billing teams• Coordinate with headquarters the launch of the Acotel's interactive agency in Madrid, including new hires and company legal/tax set upRelationship Management• Successfully develop, build and manage relationships with local and international partners• Build long-term relationships with other managers and business units within the companyCustomer Service• Set quality standards, procedures and response time of customer service department• Monitor customer service metrics and ensured standards and KPIs are metMonitoring and Reporting• Monitor and evaluate campaigns performance• Analyse PSMS delivery reports, designing and implementing corrective action plansTeam Management• Responsible for a team of 3 people• Manage the Madrid office and HR policies of a team of 12 people -
Content ManagerAcotel Apr 2008 - Apr 2010Madrid Y Alrededores, EspañaResponsible for Acotel Interactive Spain, Mexico and South Africa content merchandising on both web and wap platforms• Manage the planning, implementation and maintenance of content and promotions on Spanish and international web and wap sites.• Coordinate and implement the editorial calendar on web/wap sites• Coordinate digital assets for ongoing campaigns and promos with legal and graphic design teams • Identify new content providers, negotiate new agreements• Establish and maintain relationships with partners including major music labels -
Marketing CoordinatorZed Nov 2007 - Apr 2008Development of new marketing plans and launching of new online products in Europe and USA• Outline new web&wap product proposals to capture new users• Define and implement online online CRM and email marketing campaigns• Analyze email metrics to improve open, click thru and conversion rates• Coordinate with the media and design teams to carry out online advertising campaigns -
International Product CoordinatorZed May 2006 - Nov 2007Madrid Y Alrededores, EspañaCoordinated international product launches, web&wap and community activities• Oversee subsidiary operations in UK, USA, Mexico, Spain, South Africa and Scandinavian countries • Synchronise international platform s for the newly launched 2.0 community sites. • Coordinate and implement the editorial calendar on Spanish and international web and wap sites• Work closely with the graphic design, music, programming and development teams for new marketing campaigns -
Project CoordinatorTransport For London Jul 2005 - Dec 2005London, Reino UnidoProject to convert the local government body HR records into electronic based formats. -
Customer Retention Co-Ordinator (Hpis Division)Aig Direct Dec 2004 - Jun 2005London, Reino UnidoDevelop and implement the Customer Retention Plan throughout the division• Design and implement ‘Member get Member’ marketing strategy division-wide• Analyse statistics from retention initiatives to evaluate the most profitable schemes
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European Business Development Executive (Primaplan Division)Aig Direct Feb 2004 - Dec 2004London, Reino UnidoIntroduce successful insurance products in the Spanish market through direct mail • Tailor the English direct marketing campaign to the language, needs and legal requirements of the Spanish market • Set up the financial and IT services required for the operation of the business •Supervisor of marketing campaign process. Create campaign artwork and liaise with advertising agencies • Design and program promotional websites for the marketing campaigns
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Business Support OfficerLambeth Council Feb 2003 - Feb 2004London, Reino UnidoProvide administrative support to the engineers unit -
Account ExecutiveBarbadillo Y Asociados Consultores S.L. Aug 1999 - May 2002Franchise expansion department, locating and selecting new franchisees • Develop expansion strategies • Coordinate with press department press releases and advertisement design • Conduct extensive interviews with investors • Arrange company representation at national and international franchise shows.
Ainara Gonzalez Abaitua Skills
Ainara Gonzalez Abaitua Education Details
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Final Project On Mobile Payments Graded 10 -
E-Business Management – Ibm
Frequently Asked Questions about Ainara Gonzalez Abaitua
What is Ainara Gonzalez Abaitua's role at the current company?
Ainara Gonzalez Abaitua's current role is Product and Content Manager.
What is Ainara Gonzalez Abaitua's email address?
Ainara Gonzalez Abaitua's email address is ai****@****ail.com
What schools did Ainara Gonzalez Abaitua attend?
Ainara Gonzalez Abaitua attended Esic: Business & Marketing School, Universidad Complutense De Madrid, Universidad Del País Vasco/euskal Herriko Unibertsitatea.
What skills is Ainara Gonzalez Abaitua known for?
Ainara Gonzalez Abaitua has skills like International Project Management, Digital Marketing, Fully Bilingual English, Mobile Marketing, Mobile Payments, Mobile Applications, Mobile Games, Direct Billing, Marketing Strategy, Product Management, Online Advertising, Management.
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