Key achievements- Double digit growth on AYA last year - Management of transition of Dr Hauschka brand and team over to Uniphar- Successful distribution growth for Dr Hauschka - Currently implementing a brand refresh for AYA- Launched new Brand Ambassador strategy for AYA including Robbie HenshawReporting to the Consumer Business Unit Manager and managing a team I am responsible for the development, implementation and evaluation of effective marketing strategy for our wholesale business, with a particular emphasis on our consumer division’s portfolio of own brand and agency ranges. • Design and lead the strategic plans for growing a selection of our brands with particular emphasis on own brands such as AYA Vitamins and Kit & Kaboodle.• Align with commercial and sales team to closely understand the commercial performance of brands, highlighting and recommending remedial action as required, and identifying opportunities for further revenue and profit growth.• Responsible for developing integrated brand programmes covering both trade and consumer marketing , including PR, digital, design, advertising and media• Providing research and evaluation of effectiveness of campaigns/initiatives versus outlined objectives.• Working with our Advertising & Media agency to developing effective media plans and creative and providing an evaluation of their effectiveness.• Manage development and delivery of all POS/brand materials, maximising visibility and impact across all retail customer sites and online.• Responsible for content, design and print of brochures/sales collateral such as monthly wholesale catalogues, brand catalogues.• Responsible for managing video production and photo shoots for various aspects of the business.• Managing trade and/or consumer events such as trade shows, awards ceremonies, in-store events.• Manage and motivate a team of 4 to support in delivering sales and marketing strategy• Management of Marketing Budget

Key achievements: - Four years consecutive growth on NUK Baby; +43% 2021 vs 2017. Success of NUK due to excellent relationship with brand owner, co-operation with key retailers, extending NUK distribution into grocery and raising brand awareness in Ireland.- Four years consecutive growth on Sanctuary Spa in Ireland +305% 2021 vs 2017 sales. This growth is due to increased distribution, adding sub categories, expanding space instore and negotiating the addition of localized marketing support.- Successfully pivoted St. Tropez Tan from eight years consecutive decline to a bring in growth (+33% 2021 vs 2020, +15% YoY 2020 vs 2019, +108% 2019 vs 2018). This was a combination of closer alignment with St Tropez EMEA team, a change in marketing strategy, and working with key retailers to drive footfall to their stores and online sites.- Launched Skingredients in Ireland in June 2019. Worked closely with the brand owner to create launch sales strategy and customer marketing support allowing us to reach goal of over 200 doors by month 2. - Successful launch of Super Facialist into Irish pharmacy and grocery in 2021 with over 400 stockistsRenegotiated several supplier contracts to increase United Drug margin and A&P to allow United Drug to invest and grow key brands Role- Develop and activate Irish brand plans.- PR, social media and influencer management in partnership with PR agencies.- Develop collaborative working practices as relationship manager for distribution brand partners. - Responsible for brand profitability, margin mix and spend.- Manage external suppliers such as creative, digital and PR and media agencies- Key account manager for selected customers.- Create strong sales strategies working cross functionally to drive the brands forward.- Work in collaboration with senior management to acquire and develop new business opportunities.

Brand Activation Executive for Sally Hansen, Sunshimmer and Celebrity FragranceManagement of Trade Marketing PlanKey Account Management, promotional planning, forecasting and proposals.Market MonitoringSales and opportunity analysis Management of Fragrance Christmas PlanPost campaign analysis – measurement and evaluation to ensure promotion mechanic worked and strong return on investment. Strive for maximum productivity by negotiating reduced costs from suppliers, quick turnaround, set cost on graphic design time and looking for effective POSM at lower costs.

Reporting to the Fragrance Business Manager for P&G Prestige and Designer Parfums with responsibility for the development and implementation of the trade marketing plan for successful market growth.Digital Media, PR and Instore Promotional Activity > Working with key accounts to support differentiated promotional strategies to maximise retail sales. > Digital Toolkit creation for customers’ social media and websites. > Creation of promotional display material in conjunction with print agency.> Liaising with local PR agency for Prestige division and brand principals’ PR agencies to ensure both national and regional press coverage.> Liaising with brand principal’s brand teams to ensure trade marketing plan is localised to the Irish market and flag any possible concerns or opportunities for growth.> Working closely with key account to ensure our brands receive maximum exposure.> Management of MOIT to ensure all brands look best in class, meet brand guidelines, visuals are up to date and monitor competitor presence > Previous management of IsaDora Ireland social media sites; Facebook, Instagram and Twitter. >Previously PR Manager for Isadora Ireland for over a year. Commercial> Working closely with sales team and business manager to exceed sales targets.> Supporting team with marketing and sales knowledge.> Creating promotional activity and communication to drive sales. > Presenting brand plans to customers. > Working with Fragrance Business Manager on sales and budget management to maximise profitability.> Monitoring Brand Performance on a daily basis i.e. turnover, feedback from customers, distribution.Operations & Inventory Management> Responsible for sales forecasting for P&G Prestige and Designer Parfums.> Creation and management of critical path for KCPs, NPD and promotional activity.> Liaising with brand principal and internal supply chain teams to ensure critical path is on track.

Providing marketing, sales and administration support for P&G Prestige, Designer Parfums and Karora for the island of Ireland. This involved:Marketing• Creating. designing and distributing marketing mailers and emails • Market Analysis • Providing social media and instore event support to key accounts• PR reporting using Kantar and measuring the value of PR received• Liaising with PR agency to maximise all PR opportunities Administration • Preparing daily, weekly and monthly wholesale and retail sales reports • Setting up of pricing and product information for all new launches • Investigating complaints and ensuring a prompt resolution• Liaising with warehouse and haulage operators to ensure timely delivery of orders Sales • First point of contact for Pharmacy Key accounts• Creating and targeting sales opportunities with pharmacy key accounts

Worked closely with divisional directors and managers to market and promote both existing and new product ranges for the UK and Irish market. Specifically this involved:Marketing• Created and designed marketing materials in collaboration with graphic designers and creative brand agencies.• Negotiated advertising and printing discounts in order to control marketing costs• Organised marketing events• Assisted in design and content of new Fannin website working closely with project manager (www.Fannin.eu)• Market Analysis; competitor versus Fannin sales, estimating potential market size and price analysis• Created and analysed surveysAdministration • Prepared monthly sales reports for divisional directors • Ensured all marketing materials were approved by regulatory• Prepared sales presentations for directors• Investigated complaints in conjunction with Fannin quality department and supplier

- Project brief: CR wanted to create raise awareness of their brand and recruit event organisers and fundraisers - This involved contacting current contacts and finding new contacts.

- Provided telephone customer service for Post-Office Savings (Bank of Ireland , UK). -The role required patience and the ability to multi-task. - Due to product nature customer’s had high expectations and we had to over-deliver on customer service.- Dealing with complaints.