Aine Devlin Email & Phone Number

Citywest Business Park, Dublin, IE

• Key achievements- Double digit growth on AYA last year - Management of transition of Dr Hauschka brand and team over to Uniphar- Successful distribution growth for Dr Hauschka - Currently implementing a brand refresh.
• Design and lead the strategic plans for growing a selection of our brands with particular emphasis on own brands such as AYA Vitamins and Kit & Kaboodle.
• Align with commercial and sales team to closely understand the commercial performance of brands, highlighting and recommending remedial action as required, and identifying opportunities for further revenue and profit.
• Responsible for developing integrated brand programmes covering both trade and consumer marketing, including PR, digital, design, advertising and media
• Providing research and evaluation of effectiveness of campaigns/initiatives versus outlined objectives.
• Working with our Advertising & Media agency to developing effective media plans and creative and providing an evaluation of their effectiveness.

Dublin 24, IE

Key achievements: - Four years consecutive growth on NUK Baby; +43% 2021 vs 2017. Success of NUK due to excellent relationship with brand owner, co-operation with key retailers, extending NUK distribution into grocery and raising brand awareness in Ireland.- Four years consecutive growth on Sanctuary Spa in Ireland +305% 2021 vs 2017 sales. This growth is.

Brand Activation Executive for Sally Hansen, Sunshimmer and Celebrity FragranceManagement of Trade Marketing PlanKey Account Management, promotional planning, forecasting and proposals.Market MonitoringSales and opportunity analysis Management of Fragrance Christmas PlanPost campaign analysis – measurement and evaluation to ensure promotion mechanic worked.

Dublin, 12, IE

Reporting to the Fragrance Business Manager for P&G Prestige and Designer Parfums with responsibility for the development and implementation of the trade marketing plan for successful market growth.Digital Media, PR and Instore Promotional Activity > Working with key accounts to support differentiated promotional strategies to maximise retail sales. >.

Dublin, 12, IE

• Providing marketing, sales and administration support for P&G Prestige, Designer Parfums and Karora for the island of Ireland. This involved:Marketing
• Creating. designing and distributing marketing mailers and emails
• Market Analysis
• Providing social media and instore event support to key accounts
• PR reporting using Kantar and measuring the value of PR received
• Liaising with PR agency to maximise all PR opportunities Administration

Dublin 18, IE

• Worked closely with divisional directors and managers to market and promote both existing and new product ranges for the UK and Irish market. Specifically this involved:Marketing
• Created and designed marketing materials in collaboration with graphic designers and creative brand agencies.
• Negotiated advertising and printing discounts in order to control marketing costs
• Organised marketing events
• Assisted in design and content of new Fannin website working closely with project manager (www.Fannin.eu)
• Market Analysis; competitor versus Fannin sales, estimating potential market size and price analysis

London, GB

- Project brief: CR wanted to create raise awareness of their brand and recruit event organisers and fundraisers - This involved contacting current contacts and finding new contacts.

Noida, Uttar Pradesh, IN

- Provided telephone customer service for Post-Office Savings (Bank of Ireland, UK). -The role required patience and the ability to multi-task. - Due to product nature customer’s had high expectations and we had to over-deliver on customer service.- Dealing with complaints.

Masters, Marketing And Entrepreneurship

Higher Diploma, Business Studies

Bachelor Of Arts (B.A.), Philosophy, Sociology And Politics