Áine O'Neill Email & Phone Number

London, United Kingdom

Marketing Strategy: Drive cohesive marketing efforts across the business by providing tailored support to each team, including market specialists, regional offices, HR, and internal recruitment, to ensure alignment with their unique goals.Budget Management: Oversee the general marketing and job board budget, tracking ROI and communicating to stakeholders.Team Leadership: Inspire a team of international marketing professionals, driving excellence and ambition.Annual Flagship Report Delivery: Lead the creation of the Annual Market Insight & Salary Trends Report, combining market research and expert analysis.Stakeholder Collaboration: Partner with external stakeholders including graphic designers, digital agencies, sponsorships, event partners, and clients.Social Media & Online Strategy: Oversee social media efforts to ensure on-brand messaging and achieve engagement and growth objectives.Internal Communications: Design and distribute key internal communications to keep employees informed and engaged.Cross-Brand Storytelling: Collaborate with other brands within the Gi Group to deliver cohesive cross-brand narratives.Results (not exhaustive)Thought Leadership Report: Successfully produced the annual Market Insights & Salary Trends Report for five consecutive years. The 2024 edition led to 430 client meetings and secured 51 exclusive new mandates.ROI Tracking: Achieved a year-to-date revenue of £660k (as of October 24) directly attributed to targeted marketing initiatives.Website Development: Led the project management for the design, build, and launch of the company's current website.LinkedIn Strategy: Expanded LinkedIn engagement from 5,000 to 110,000 followers, significantly enhancing brand visibility and interaction.

322 High Holborn, London, Wc1V 7Pb

Leadership & Team Development: Cultivate a culture of growth and excellence by coaching, mentoring, and recruiting top talent to meet evolving team needs and business objectives.Strategic Communication & Stakeholder Engagement: Facilitate clear, consistent communication with key stakeholders to align on marketing strategy, objectives, and value delivery, ensuring the marketing function is recognised as a vital driver of business success.Comprehensive Marketing Strategy: Spearhead a wide range of marketing initiatives, including multi-channel campaigns, internal communications, events, digital marketing, PR, corporate social responsibility efforts, and content development.Sales Enablement: Partner closely with sales teams to support commercial goals by equipping them with targeted content, high-impact collateral, and industry insights that drive revenue growth.Partnership Development: Forge and maintain strategic relationships with external partners, expanding brand visibility and creating value for mutual clients.Agency & Vendor Management: Oversee relationships with digital agencies and freelance designers, ensuring brand consistency and high-quality deliverables.Market Insight Report: Lead the production and distribution of the annual Market Insight & Salary Trends Report - a comprehensive salary and industry analysis distributed to 1,000 clients across the UK, Ireland, and the Netherlands.Budget Optimisation: Manage the marketing budget with a focus on strategic investment, maximising return on marketing spend, and driving measurable results.

London, United Kingdom

LIBS was established in December 2009 to provide a forum for Irish business professionals to network and share ideas. Our events provide a platform for the business community to get together and address some of the problems that face the Irish economy, and the businesses that exist within it. In unifying these business minds we hope to generate long lasting partnerships and create new opportunities through the ideas we share.

London, United Kingdom

- Overall responsibility for day to day marketing activities of local teams across Ireland and the UK.- Working closely with the Director and COO group to ensure our Go To Marketing strategy (Content/Email touchpoints/Online/SEO/Data projects) is aligned across the group.- Leading, mentoring and developing a team of five marketing professionals including (Marketing Manager Ire, Marketing Manager UK) and exec level (Global Internal Comms & People Marketing Exec)- Ongoing talent acquisition and team resourcing across Ire & the UK so that we are best resourced to achieve our objectives. - Global system owner & expert for our email marketing software, ExactTarget. - Responsible for the marketing and job board budget in the UK.- Driving our profile in the UK through overseeing the execution of regular client/candidate events and specialist webinars.- Providing expertise and marketing consultancy to the recruitment managers and directors so they are empowered to execute effective marketing activities in their specialist area.

London, United Kingdom

Project Management: Led the integration of the ExactTarget marketing automation system, managing data integration, API testing, template builds, user setup, global rollout, and user training.Stakeholder Coordination: Regularly updated the Global Marketing Director on project progress and issues.Collaboration: Worked with designers to create mobile-responsive and visually appealing email templates.Data Management: Ensured data quality by segmenting and filtering data, supporting clean-up initiatives.System Expert: Acted as a CRM tool specialist, liaising with global superusers for optimal system usage.Training & Adoption: Developed ‘How to’ guides and training videos to facilitate global user adoption and proficiency.Email Strategy: Guided the marketing team in crafting targeted emails to boost revenue and subscriber engagement.Optimization: Implemented A/B testing and data-driven techniques to enhance email performance.Achievements:- Successfully integrated a new marketing automation platform with the company’s CRM database to create a streamlined approach between the data and the company’s email marketing efforts.- Rolled out the system and effectively trained a global marketing team of circa 20 marketing execs and support to send out 30 monthly specialist newsletters per month across 9 countries.- Significantly improved the company’s data integrity and overall email marketing communications quality, which in turn increased email open rates by 88% in Q1 2014 Vs Q1 2013.- Increased registration numbers to the regular webinar events by 400% through applying measure techniques to our data.- Increased our volume of usable data for marketing purposes by 69%.

Dublin

Responsibility for the day-to-day marketing operations of Premier Group in Ireland (encompasses three independent brands: Accreate, Morgan McKinley, La Créme). Role included:- Update our suite of websites on a daily basis with fresh, relevant content like market reports, recruitment advice and market trend blogs, press releases, event invites etc.- Monitoring online engagement and interactions by employing online comments and analytical tools such as Disqus, Google analytics, Hootsuite.- Promote our business activities online via social media sites like Facebook, Twitter and Linkedin.- Internal comms: Updating the intranet, flickr, sending internal comms emails, posters, forums, keynote presentations.- Co-ordinate advertising campaigns for the group (print and online).- Event management: Organising Exec dining clubs; Client evenings; company forums days.- Briefing our inhouse design team to produce various marketing outputs (flyers, adverts, business cards for consultants, pens, mugs, bags, online adverts, labels for client drops, online docs, videos)- Co-coordinate and manage logistics to effectively distribute marketing collateral throughout Ireland.- Train recruitment consultants and team members on: blogging, setting up their personal social media sites for professional use, Linkedin, Broadbean, CMS. - Mentoring: Extensive handovers with the new members of the team and the marketing manager for Ireland.- Collating the data and drafting the commentary for The Morgan McKinley Employment Monitor survey with our COO, this report is released to press and emailed to our subscribers every month.- Work with our external PR agency to deal with interview requests and tracking PR coverage.

Kilkenny

- Advising businesses on various advertising campaigns with our press publication and our website. - Assisting new businesses by giving them a local platform to communicate with potential customers. - Maintaining relationships and high customer service with our existing clients.

Barcelona Area, Spain

- Attending regular meetings with our P.R and event management agencies in Barcelona to ensure that their activities in Spain resonated with the Bulmers brand- Recording and reporting back on various P.R events sponsored by Bulmer’s Cider in the city- Managing promotional events in various bars across the city- Preparing reports for the marketing manager of Spain and the international marketing manager based in Ireland. - Conducting market research with the proprietors of Irish and international bars around the city.- Tracking sales by working closely with the ground sales team and monitoring the popularity of the product

Certificate

This course teaches knowledge and skills for providing first aid to support people who may be experiencing poor mental health.

Leadership / Management

Leadership course where topics like Accountability, Myers-Briggs Type Indicator, Managing Expectations, Communication and Change.

Diploma In Digital Marketing & Social Media, Credit

Google AdWords, Google Adsense, Google Analytics, SEO, website design, usability and structure, Social Media, blogs and Online PR.

Masters In Business Studies, Marketing, 2.1

I achieved a first class honours in my masters dissertation entitled ‘The International Irish bar experience, A photo-elicitation study.

Bachelor Of Business, Marketing, 2.1

Activities and Societies: I was a member of the winning debate team in the 'Marketing Challenge 2007'I was awarded the 'Marketing Student.