Áine Cryts, Maap Email & Phone Number

Kennebunk, Me, Us

Aine Cryts is a public health and health data enthusiast with over 20 years in communications strategy. As the Owner/Principal of FocusedMessage in Kennebunk, ME, she has led strategic initiatives for healthcare, community health, and software clients since 2006. Aine specializes in high-impact marketing campaigns, product launches, competitive research, and community health assessments, driving growth and transformative outcomes. She partners with industry-leading companies, nonprofits, and communities to enhance messaging and address social determinants of health (SDOH) such as food insecurity, the well-being of older adults, and the needs of children and families.At FocusedMessage, Aine crafts innovative strategies that improve communication, service accessibility, and data quality, with a "head and heart" approach to helping nonprofit leaders meet acute community needs. Her work includes pioneering validation techniques, refining survey methods, and conducting comprehensive evaluations to optimize resource use and decision-making.Previously, Aine held senior marketing roles at Nuance (acquired by Microsoft) and AMICAS (now part of Meritive, fka IBM Watson Health), managing product launches, strategic marketing, and campaigns. In her MPH program at UMass Lowell, she completed a Public Health Data Practicum at the Southern Maine Agency on Aging, focusing on enhancing communication and data quality. She holds a BA from Emmanuel College, an MA in Applied Politics from Suffolk University, and is pursuing an MPH in Social and Behavioral Sciences and Public Health Informatics, set to graduate in Fall 2024. Aine is also deeply committed to volunteer work with food pantries, disaster services, and community initiatives.

Kennebunk, Me, Us

I have developed a program called "Hunger 101 for Kids," which educates children about food insecurity in a way that is both engaging and sustainable—making the learning process fun while fostering awareness. In addition to this initiative, I also work on special projects such as pursuing grant funding to address community-specific needs, always through a public health lens. Areas of interest include community health assessments, asset mapping, and other strategies to ensure that our efforts are truly making an impact.As a volunteer-assistant shopper at COS Food Pantry, I provide personalized support to our neighbors as they select their groceries. By guiding them through the pantry, I help create a positive and supportive shopping experience. This role helps foster a welcoming environment and addresses individual needs, which ultimately strengthens trust in the pantry and amplifies the impact of our services on the community.

Biddeford, Maine, Us

The 8-month Public Health Data Practicum at the Southern Maine Agency on Aging focused on significantly enhancing the agency's communication strategies and data survey methods. The practicum aimed to:- Improve Services for Older Adults: Address communication challenges to ensure services were more inclusive and better tailored to the needs of older adults. - Leverage Evidence-Informed Programs: Apply best practices and evidence-based approaches to develop and implement programs effectively meeting the needs of the older adult population.- Support Senior Leadership: Advise and assist senior leadership on strategic initiatives, aligning with organizational goals, driving informed decision-making, and optimizing outreach efforts.- Enhance Survey Data Quality: Develop and refine survey methodologies to ensure high-quality data collection, which supported accurate assessments and improved service delivery.- Apply Public Health Informatics: Utilize public health informatics to enhance data analysis and communication, improving the agency’s ability to address community needs effectively.- Report Regularly and Align: Provide regular updates to the COO to ensure that practicum activities aligned with the agency’s objectives and contributed to strategic planning and operational efficiency.The practicum ultimately aimed to improve the overall effectiveness of the Southern Maine Agency on Aging's programs and services, ensuring a more impactful and responsive approach to supporting the older adult community in Southern Maine.

As a Disaster Services Volunteer/Team Lead at the American Red Cross of Massachusetts Bay, I helped coordinate disaster response efforts, trained new duty officers, and supported community events like blood drives. My role involved enhancing team preparedness and operational efficiency, leading to improved disaster response and stronger community support.

Please reach out to me at aine.cryts@gmail.com if you're interested in working together. I specialize in crafting compelling narratives that highlight the unique value of your solutions and distinguish you from competitors. My work is driven by a deep curiosity and a passion for translating complex technical and healthcare innovations into engaging, human-centered stories.What sets me apart:I bring a personal touch to B2B marketing by focusing on human-scale storytelling. I believe that every prospect is a person first and a purchaser second. By crafting stories that resonate on a human level, I help you start and sustain meaningful conversations with your audience.My goal:To personalize your story and help your prospects and readers find solutions to their problems.What I'm skilled at:Crafting success stories that address client needs and challengesGhostwriting for CEOs and C-suite executivesTranslating technical subjects into engaging, relatable contentCreating website content, SEO, and SEM strategiesDeveloping executive communications and strategiesDesigning email campaigns, white papers, product brochures, annual reports, and press releases/media kitsPlease note: I focus exclusively on client projects and no longer write for publications. If you have a project that aligns with my expertise, I’m eager to discuss how I can help.

As Coordinator of Food Drives (Volunteer) at Wakefield Food Pantry, I supported clients with empathy and organized fundraising events to boost community involvement and resources. I developed marketing strategies to raise awareness and managed shopping events to ensure the procurement of essential food items. My efforts helped the pantry serve more families, improve food security, and strengthen community support.

I conducted in-depth interviews with analysts, company executives, and academics to craft insightful feature articles on cutting-edge healthcare technology innovations. Additionally, I covered key healthcare innovation events in the Greater Boston area, providing readers with timely and relevant updates. My contributions to social media channels further engaged our audience and expanded MedTech Boston's reach, enhancing the visibility and impact of important developments in the MedTech industry.

Burlington, Ma, Us

As Director of Marketing at Nuance Communications' Healthcare Division, I played a key role in driving revenue and supporting our customers by developing and executing targeted marketing strategies that significantly increased revenue and ensured market-ready product launches. I ghostwrote for executives to enhance their industry influence, expanded the Physician Advocate Program to strengthen healthcare provider relationships, and led customer engagement initiatives to boost satisfaction and retention. Additionally, I directed successful lead generation campaigns, managed diverse projects, and created strategic content for sales enablement, which equipped the sales team with compelling materials to drive conversion rates. My oversight of EHR partnership marketing aligned with partner goals and strengthened collaborations, contributing to overall business growth and advancing the division's strategic objectives.

Boston, Massachusetts, Us

As a Mentor at Year Up from January to July 2012 in the Greater Boston Area, I supported and guided talented young adults. Year Up's mission is to bridge the Opportunity Divide, empowering talented young adults to achieve their potential through careers and higher education.

Watertown, Massachusetts, Us

As a Narrator and Tutor (Volunteer) at Perkins School for the Blind from September 2008 to September 2011, I narrated multiple books spanning young adult and historical genres, digitally recorded content, and ensured quality control for fellow volunteer narrators.

Working closely with the president/chairman, I was Director of Marketing Communications at AMICAS (acquired by Merge Healthcare, now part of IBM) from November 2006 to April 2010, I played a key role in helping to drive revenue through advertising and promotions strategies, ghostwriting for executives, public and media relations management, project oversight, collateral development, extensive writing and editing, SEO management, customer messaging, branding initiatives, and corporate communications.

As Marketing Manager at Donham and Sweeney Architects responsibilities included proposal writing, managing public and media relations, overseeing project management, and handling awards management.

As Senior Consultant/Project Manager at CeME, Inc. from September 2004 to February 2006, responsibilities encompassed project management, strategic positioning, thought leadership, ghostwriting, reputation and analyst relations, public and media relations, campaign oversight, business development, writing and editing, client relationship management, online portal management, and managing speaking engagements.

As a Writer/Editor at Harvard Kennedy School from September 2000 to September 2004, I focused on extensive writing and editing projects, managed various projects, and handled public and media relations responsibilities.

Dublin, Ireland, Ie

As Communications Officer at Dublin City University from August 1998 to August 1999, I collaborated closely with the president and leadership team on strategic positioning, thought leadership initiatives, ghostwriting, reputation management, public and media relations, campaign management, as well as writing and editing tasks.

Brighton, Ma, Us

As a Book Publicist at Harvard Business Publishing from September 1995 to July 1998, I focused on securing media coverage for books published by HBS Press, cultivating relationships with reporters and authors, and optimizing the book galley process for efficiency and effectiveness.

As Speech Writer and Researcher to Micheál Kitt, Member of Parliament at Dail Eireann/Irish Parliament from May 1994 to November 1994, responsibilities included crafting speeches, researching legislation, and managing communication on behalf of constituents' requests at the office in Dublin.

Master Of Public Health - Mph, Public Health; Social And Behavioral Sciences/Health Informatics

Master Of Arts In Applied Politics

200-Hour Yoga Teacher Training, Health And Wellness, General

Bachelor Of Arts - Ba, Political Science

High School Diploma, Classical College Preparatory Curriculum