Áine Cryts, Maap Email and Phone Number
Áine Cryts, Maap work email
- Valid
Áine Cryts, Maap personal email
- Valid
- Valid
Áine Cryts, Maap phone numbers
FocusedMessage provides strategic marketing, business services, and comprehensive evaluation and assessment services to a diverse range of organizations, predominantly in the tech, healthcare, and community health sectors. We excel in helping clients articulate the value of their solutions and differentiate themselves from competitors--and we bring a "head and heart" approach to helping nonprofit leaders serve the most acute needs facing their communities. Our expertise extends to product launches, go-to-market strategy, messaging, sales enablement, and P&L management. We also specialize in conducting community health assessments, particularly in areas related to social determinants of health (SDOH) such as food insecurity, the well-being of older adults, and the needs of children and families. Additionally, we offer ghostwriting services for CEOs and other C-suite executives, support CEOs in the launch of successful investor roadshows, and facilitate branding/re-branding strategies post-acquisition, while educating companies about their competition.Here's why clients like working with FocusedMessage: We solve problems; we don't create them. We understand that bringing in a consultant can sometimes lead to additional work, but our team, many of whom have extensive in-house experience, is dedicated to easing the load. We aim to provide solutions that not only drive revenue but also enhance the experience for customers, stakeholders, and communities. Our expertise in the for-profit and non-profit realms allows us to offer unique insights and practical strategies that address critical issues such as food insecurity and the well-being of vulnerable populations. Humor is in our DNA, and we believe in fostering a collaborative and enjoyable working environment. Most importantly, FocusedMessage consistently delivers on time and within budget.
-
Principal And OwnerHealthy Thriving CommunitiesKennebunk, Me, Us
-
Principal/OwnerFocusedmessage, Llc Mar 2013 - PresentAine Cryts is a public health and health data enthusiast with over 20 years in communications strategy. As the Owner/Principal of FocusedMessage in Kennebunk, ME, she has led strategic initiatives for healthcare, community health, and software clients since 2006. Aine specializes in high-impact marketing campaigns, product launches, competitive research, and community health assessments, driving growth and transformative outcomes. She partners with industry-leading companies, nonprofits, and communities to enhance messaging and address social determinants of health (SDOH) such as food insecurity, the well-being of older adults, and the needs of children and families.At FocusedMessage, Aine crafts innovative strategies that improve communication, service accessibility, and data quality, with a "head and heart" approach to helping nonprofit leaders meet acute community needs. Her work includes pioneering validation techniques, refining survey methods, and conducting comprehensive evaluations to optimize resource use and decision-making.Previously, Aine held senior marketing roles at Nuance (acquired by Microsoft) and AMICAS (now part of Meritive, fka IBM Watson Health), managing product launches, strategic marketing, and campaigns. In her MPH program at UMass Lowell, she completed a Public Health Data Practicum at the Southern Maine Agency on Aging, focusing on enhancing communication and data quality. She holds a BA from Emmanuel College, an MA in Applied Politics from Suffolk University, and is pursuing an MPH in Social and Behavioral Sciences and Public Health Informatics, set to graduate in Fall 2024. Aine is also deeply committed to volunteer work with food pantries, disaster services, and community initiatives.
-
Volunteer-Assistant Shopper/Special Projects, Cos Food PantryCommunity Outreach Services Nov 2023 - PresentKennebunk, Me, UsI have developed a program called "Hunger 101 for Kids," which educates children about food insecurity in a way that is both engaging and sustainable—making the learning process fun while fostering awareness. In addition to this initiative, I also work on special projects such as pursuing grant funding to address community-specific needs, always through a public health lens. Areas of interest include community health assessments, asset mapping, and other strategies to ensure that our efforts are truly making an impact.As a volunteer-assistant shopper at COS Food Pantry, I provide personalized support to our neighbors as they select their groceries. By guiding them through the pantry, I help create a positive and supportive shopping experience. This role helps foster a welcoming environment and addresses individual needs, which ultimately strengthens trust in the pantry and amplifies the impact of our services on the community. -
Public Health Data PracticumSouthern Maine Agency On Aging Jan 2024 - Aug 2024Biddeford, Maine, UsThe 8-month Public Health Data Practicum at the Southern Maine Agency on Aging focused on significantly enhancing the agency's communication strategies and data survey methods. The practicum aimed to:- Improve Services for Older Adults: Address communication challenges to ensure services were more inclusive and better tailored to the needs of older adults. - Leverage Evidence-Informed Programs: Apply best practices and evidence-based approaches to develop and implement programs effectively meeting the needs of the older adult population.- Support Senior Leadership: Advise and assist senior leadership on strategic initiatives, aligning with organizational goals, driving informed decision-making, and optimizing outreach efforts.- Enhance Survey Data Quality: Develop and refine survey methodologies to ensure high-quality data collection, which supported accurate assessments and improved service delivery.- Apply Public Health Informatics: Utilize public health informatics to enhance data analysis and communication, improving the agency’s ability to address community needs effectively.- Report Regularly and Align: Provide regular updates to the COO to ensure that practicum activities aligned with the agency’s objectives and contributed to strategic planning and operational efficiency.The practicum ultimately aimed to improve the overall effectiveness of the Southern Maine Agency on Aging's programs and services, ensuring a more impactful and responsive approach to supporting the older adult community in Southern Maine. -
Disaster Services Volunteer/Team LeadAmerican Red Cross Of Massachusetts Bay Jun 2008 - Aug 2021As a Disaster Services Volunteer/Team Lead at the American Red Cross of Massachusetts Bay, I helped coordinate disaster response efforts, trained new duty officers, and supported community events like blood drives. My role involved enhancing team preparedness and operational efficiency, leading to improved disaster response and stronger community support.
-
WriterFreelance Writing Apr 2010 - May 2021Please reach out to me at aine.cryts@gmail.com if you're interested in working together. I specialize in crafting compelling narratives that highlight the unique value of your solutions and distinguish you from competitors. My work is driven by a deep curiosity and a passion for translating complex technical and healthcare innovations into engaging, human-centered stories.What sets me apart:I bring a personal touch to B2B marketing by focusing on human-scale storytelling. I believe that every prospect is a person first and a purchaser second. By crafting stories that resonate on a human level, I help you start and sustain meaningful conversations with your audience.My goal:To personalize your story and help your prospects and readers find solutions to their problems.What I'm skilled at:Crafting success stories that address client needs and challengesGhostwriting for CEOs and C-suite executivesTranslating technical subjects into engaging, relatable contentCreating website content, SEO, and SEM strategiesDeveloping executive communications and strategiesDesigning email campaigns, white papers, product brochures, annual reports, and press releases/media kitsPlease note: I focus exclusively on client projects and no longer write for publications. If you have a project that aligns with my expertise, I’m eager to discuss how I can help.
-
Coordinator, Food Drives (Volunteer)Wakefield Food Pantry Jul 2010 - Apr 2020As Coordinator of Food Drives (Volunteer) at Wakefield Food Pantry, I supported clients with empathy and organized fundraising events to boost community involvement and resources. I developed marketing strategies to raise awareness and managed shopping events to ensure the procurement of essential food items. My efforts helped the pantry serve more families, improve food security, and strengthen community support. -
Contributing WriterMedtech Boston Aug 2014 - May 2015I conducted in-depth interviews with analysts, company executives, and academics to craft insightful feature articles on cutting-edge healthcare technology innovations. Additionally, I covered key healthcare innovation events in the Greater Boston area, providing readers with timely and relevant updates. My contributions to social media channels further engaged our audience and expanded MedTech Boston's reach, enhancing the visibility and impact of important developments in the MedTech industry.
-
Director Of MarketingNuance Communications Dec 2010 - Mar 2014Burlington, Ma, UsAs Director of Marketing at Nuance Communications' Healthcare Division, I played a key role in driving revenue and supporting our customers by developing and executing targeted marketing strategies that significantly increased revenue and ensured market-ready product launches. I ghostwrote for executives to enhance their industry influence, expanded the Physician Advocate Program to strengthen healthcare provider relationships, and led customer engagement initiatives to boost satisfaction and retention. Additionally, I directed successful lead generation campaigns, managed diverse projects, and created strategic content for sales enablement, which equipped the sales team with compelling materials to drive conversion rates. My oversight of EHR partnership marketing aligned with partner goals and strengthened collaborations, contributing to overall business growth and advancing the division's strategic objectives. -
Mentor To Great Young AdultsYear Up Jan 2012 - Jul 2012Boston, Massachusetts, UsAs a Mentor at Year Up from January to July 2012 in the Greater Boston Area, I supported and guided talented young adults. Year Up's mission is to bridge the Opportunity Divide, empowering talented young adults to achieve their potential through careers and higher education. -
Narrator, Books On Tape And Tutor (Volunteer)Perkins School For The Blind Sep 2008 - Sep 2011Watertown, Massachusetts, UsAs a Narrator and Tutor (Volunteer) at Perkins School for the Blind from September 2008 to September 2011, I narrated multiple books spanning young adult and historical genres, digitally recorded content, and ensured quality control for fellow volunteer narrators. -
Director, Marketing CommunicationsAmicas (Acquired By Merge Healthcare; Now Part Of Ibm) Nov 2006 - Apr 2010Working closely with the president/chairman, I was Director of Marketing Communications at AMICAS (acquired by Merge Healthcare, now part of IBM) from November 2006 to April 2010, I played a key role in helping to drive revenue through advertising and promotions strategies, ghostwriting for executives, public and media relations management, project oversight, collateral development, extensive writing and editing, SEO management, customer messaging, branding initiatives, and corporate communications.
-
Marketing ManagerDonham And Sweeney Architects Feb 2006 - Nov 2006As Marketing Manager at Donham and Sweeney Architects responsibilities included proposal writing, managing public and media relations, overseeing project management, and handling awards management.
-
Senior Consultant/Project ManagerCeme, Inc. Sep 2004 - Feb 2006As Senior Consultant/Project Manager at CeME, Inc. from September 2004 to February 2006, responsibilities encompassed project management, strategic positioning, thought leadership, ghostwriting, reputation and analyst relations, public and media relations, campaign oversight, business development, writing and editing, client relationship management, online portal management, and managing speaking engagements. -
Writer/EditorHarvard Kennedy School Sep 2000 - Sep 2004As a Writer/Editor at Harvard Kennedy School from September 2000 to September 2004, I focused on extensive writing and editing projects, managed various projects, and handled public and media relations responsibilities.
-
Communications OfficerDublin City University Aug 1998 - Aug 1999Dublin, Ireland, IeAs Communications Officer at Dublin City University from August 1998 to August 1999, I collaborated closely with the president and leadership team on strategic positioning, thought leadership initiatives, ghostwriting, reputation management, public and media relations, campaign management, as well as writing and editing tasks. -
Book PublicistHarvard Business Publishing Sep 1995 - Jul 1998Brighton, Ma, UsAs a Book Publicist at Harvard Business Publishing from September 1995 to July 1998, I focused on securing media coverage for books published by HBS Press, cultivating relationships with reporters and authors, and optimizing the book galley process for efficiency and effectiveness. -
Speech Writer/Researcher To Micheál Kitt, Member Of ParliamentDail Eireann/Irish Parliament May 1994 - Nov 1994As Speech Writer and Researcher to Micheál Kitt, Member of Parliament at Dail Eireann/Irish Parliament from May 1994 to November 1994, responsibilities included crafting speeches, researching legislation, and managing communication on behalf of constituents' requests at the office in Dublin.
Áine Cryts, Maap Skills
Áine Cryts, Maap Education Details
-
University Of Massachusetts LowellPublic Health; Social And Behavioral Sciences/Health Informatics -
Suffolk UniversityMaster Of Arts In Applied Politics -
Samudra Studio Yoga/Fluid Yoga (Biddeford, Maine)General -
Emmanuel College (Boston)Political Science -
Boston Latin AcademyClassical College Preparatory Curriculum
Frequently Asked Questions about Áine Cryts, Maap
What company does Áine Cryts, Maap work for?
Áine Cryts, Maap works for Healthy Thriving Communities
What is Áine Cryts, Maap's role at the current company?
Áine Cryts, Maap's current role is Principal and Owner.
What is Áine Cryts, Maap's email address?
Áine Cryts, Maap's email address is ac****@****hoo.com
What is Áine Cryts, Maap's direct phone number?
Áine Cryts, Maap's direct phone number is +138694*****
What schools did Áine Cryts, Maap attend?
Áine Cryts, Maap attended University Of Massachusetts Lowell, Suffolk University, Samudra Studio Yoga/fluid Yoga (Biddeford, Maine), Emmanuel College (Boston), Boston Latin Academy.
What skills is Áine Cryts, Maap known for?
Áine Cryts, Maap has skills like Marketing Communications, Corporate Communications, Media Relations, Copywriting, Strategic Communications, Newsletters, Public Relations, Social Media, Product Marketing, Press Releases, Lead Generation, Internal Communications.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial