Within this position, I am tasked with creating and strengthening relationships with prestigious financial services clients with the purpose of championing all innovations and using digital marketing channels to drive strategies, grow online presence and maximise global reach. As the digital environment is constantly evolving, I design bespoke solutions for clients, enhance their existing strategies and evolve brands to remain relevant and enrich user experiences. This proactive… Show more Within this position, I am tasked with creating and strengthening relationships with prestigious financial services clients with the purpose of championing all innovations and using digital marketing channels to drive strategies, grow online presence and maximise global reach. As the digital environment is constantly evolving, I design bespoke solutions for clients, enhance their existing strategies and evolve brands to remain relevant and enrich user experiences. This proactive approach has accelerated the growth of clients, simply by introducing digital roadmaps to optimise user experiences online. To ensure that accounts continue to prosper, I constantly identify new solutions to boost performance. Show less

Within this dynamic role, I piloted the creation of robust digital innovations for clients of leading publishers, The Economist, Hearst Magazines and the FT.As a result, I successfully launched several aesthetic websites, an experiential app for a client as well as several global advertising campaigns propelling brands into the spotlight.

I was responsible for presenting creative opportunities for the UK’s No.1 digital bridal editorial brand. By leveraging existing networks, I was able to generate lucrative profits by proposing and delivering multiple cross-media partnerships.I increased Year-on-Year spend by refining digital concepts for prestigious luxury travel, fashion and retail clients. Through careful assessment of online performance through Google Analytics and Omniture, I was able to assess and enhance customer… Show more I was responsible for presenting creative opportunities for the UK’s No.1 digital bridal editorial brand. By leveraging existing networks, I was able to generate lucrative profits by proposing and delivering multiple cross-media partnerships.I increased Year-on-Year spend by refining digital concepts for prestigious luxury travel, fashion and retail clients. Through careful assessment of online performance through Google Analytics and Omniture, I was able to assess and enhance customer interactions with digital advertisements. Show less

I worked with a variety of global accounts and agencies, to scope and deliver creative campaigns with clients, advertisers and internal collaborators. Campaign activity included print, rich media digital units, branded content offerings, and cross-platform takeovers. I delivered first-class client service focussing on retention, repeat bookings and campaign up weights. I was responsible for creative solutions budget across relevant markets. I worked closely with Editors, Publishers, Project… Show more I worked with a variety of global accounts and agencies, to scope and deliver creative campaigns with clients, advertisers and internal collaborators. Campaign activity included print, rich media digital units, branded content offerings, and cross-platform takeovers. I delivered first-class client service focussing on retention, repeat bookings and campaign up weights. I was responsible for creative solutions budget across relevant markets. I worked closely with Editors, Publishers, Project Managers and Finance. DescriptionCreative Solutions Director | Luxury Portfolio (Aug 2011 – Feb 2012) Developed strong relationships with key luxury, retail and fashion clients to propose and deliver on-brand digital and print opportunities to raise brand awareness and deliver high yields for the publications. Promotions Director | Young Women’s Group (Nov 2010 – Aug 2011) Meticulously planned and launched on-brief marketing / branding campaigns for commercial partnerships across luxury, beauty, retail, fashion and FMCG industries.Promotions Manager | Young Women’s Group (Jul 2007 – Nov 2010) Refreshed the brand profile of prestigious clients and agency clients by presenting innovative cross-media opportunities to drive awareness and build credibility.Senior Promotions Executive | Weekly Portfolio (Jan 2006 – Jul 2007) Coordinated the growth and strategic development of creative partnerships with key advertising and PR agencies to produce fruitful revenues across the weekly brand portfolio, including new business. Show less

In this position, I was charged with the launch concept sell for commercial partnerships for Ireland’s 1st teen magazine. This led to securing advertising targets from partnerships of prominent brands in the FMCG and ICT industries.

This dynamic role required exceptional creative skills as I was tasked with generating awareness pre-launch of the WHO brand. By understanding brand values and strategies I was able to present innovative brand partnerships for retail, FMCG and luxury clients in Ireland and the UK, generating brand synergies and advertising revenue and profits for the brand. Partnerships included Brown Thomas Beauty Hall event, Toni & Guy advertorial series, Estée Lauder Group partnerships.

Advertising Manager | U Magazine (May 2000 – May 2001) I was tasked with building the ‘U’ brand targeting young women aged between 18 and 25, with key agencies, PR and clients in order to secure advertising revenue. In order to achieve this, I developed strong relationships and presented partnership opportunities to retail, FMCG and fashion clients.Advertising Executive | Cara Magazine (Sep 1999 – May 2000) I was charged with securing the classified revenue for the Aer Lingus… Show more Advertising Manager | U Magazine (May 2000 – May 2001) I was tasked with building the ‘U’ brand targeting young women aged between 18 and 25, with key agencies, PR and clients in order to secure advertising revenue. In order to achieve this, I developed strong relationships and presented partnership opportunities to retail, FMCG and fashion clients.Advertising Executive | Cara Magazine (Sep 1999 – May 2000) I was charged with securing the classified revenue for the Aer Lingus in-flight magazine. I did this by presenting tailored opportunities to key business, tourism and luxury clients. Show less