Aine Murphy Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

HubEx Employee Benefits Platform together with the Bike to Work scheme and TravelHub Taxsaver commuter tickets, are unique in the Irish Market and allow companies to present a range of employee benefits to staff in a flexible, customised, centralised platform. Our mission is to provide employee benefits packages to our clients needs, to increase staff morale, motivation and retention while encouraging a focus on Active Travel for staff health and wellbeing.

County Dublin, Ireland

Building the marketing function within the business, rebranding, re-positioning, and refocusing the marketing communications of the business. Driving exceptional levels of brand recognition with strategic campaigns, digital marketing management, webinars, virtual conference & online exhibitions. A strong digital marketing focus across all touch points with ATL and BTL campaigns and targeted ads.I developed the strategy and execution for B2B demand generation campaigns across all channels, including website, email, conferences, events, virtual events, partners program, media outreach and social.Implemented a SaaS marketing automation platform to better manage the marketing pipeline. Managed the measure and reporting performance of all marketing campaigns. Tracking and reporting ROI.Coordinated the creation of thought leadership content to help drive awareness/adoption of BCSS’s positioning as subject matter experts, including writing for web (blog & social) press releases and internal documents.Undertook the development of a supplier Partnership Programme to obtain supplier support for marketing campaign driven activity, maintaining a content calendar and reporting on ROI (agreed metrics) to all partners. Working with a small team and internally with cross-functional teams, I am responsible for developing the marketing strategy, assets, design and copy.

County Dublin, Ireland

I headed up marketing department with two reports (Social Media Executive and Graphic Designer) and was responsible for the B2B & B2C online and offline marketing strategy. Working in partnership with leading brands (GoPro, Urbanista, Joby, Flir, Lowepro, LuMee & Littlebits), I was responsible for the marketing strategy and implementation of marketing campaigns both instore and online. I developed an integrated marketing communications strategy for each brand under my remit.I developed Brand Activation Campaigns with top vendor GoPro on the core retail side for instore experience, including product training / webinars, brand ambassador engagement, consumer community building, influencer campaigns, product seeding, event experience and digital messaging. This culminated with being asked to join a GoPro marketing advisory board, meeting monthly in London to design and implement campaign activities.

A consultancy agency delivering contracts of service consultancy in IT, systems, Marketing, eCommerce Mentoring and training programs with SMEs and Enterprise level clients nationwide. Clients include: eBay Ireland Ltd, Google, Paddy Power, IBM, Globoforce & GreenLine Conversations.

Dublin

An online community rewards platform and software service provider in the area of influencer marketing. Focusing on new product development and go to market strategies, brand development, social media strategy and community development. Also negotiating and developing corporate partners and investment.

Sourcing and selling a range of beauty products, fragrances and sets into Irish, UK and European markets using a series of channels to market including eBay, web and discount selling platforms Groupon and Living Social.

Consultant with eBay Ireland as part of their senior management marketing team, to build a strategic plan of lead generation bringing corporate retailers onto the platform. Developed online and offline outreach campaigns, project managed the development and launch of the education hub to site, event managed all tradeshows and nationwide road shows - coordinating customer support teams and other stakeholders within the organisation. Reporting directly to the CEO of eBay Ireland.

Project managed promotional and marketing campaigns to launch eircom broadband access nationwide. This included managing a program of nationwide events to launch broadband county by county, email marketing, content creation, traditional marketing, media PR and data analysis. Liaising with third party agencies, internal teams and senior management.

Dublin, Ireland

An online Dublin Hotel and Events booking agency. My day-to-day responsibilities involved dealing with all reservation enquiries, coordinating daily with third party accommodation providers, managing rates, margins & availability on all third party websites and adhering to the rate and yield management strategies put in place. Developing and maintaining a database of existing and potential customers, identifying new business opportunities and following up on existing leads. Also responsible for industry events participation.

Dublin, Ireland

Part time and weekend job during college, representing the Office of Public Works at the then newly opened Phoenix Park Visitors Centre and Ashtown Castle. My duties included dealing with the public on guided tours, working reception desk, greeting visitors, providing information to visitors, researching and drafting the tour script.

Diploma, Digital Marketing, Hons

Ba Hons Marketing, Marketing