Transitioned from an internship to a full-time role in a creative photography studio, where responsibilities included serving as the lead photographer, creating social media content, and fulfilling administrative duties such as office management, responding to RFQs, and organizing photoshoots while liaising with clients and third parties to meet tight deadlines.• Crafted compelling social media content, generating 5,000 impressions on LinkedIn, and maintained engagement by proactively responding to the audience.• Executed effective social media strategies, resulting in a 9% increase in engagement over a 30-day period.• Developed and completed post-production photography for national competition entry, securing third place in 2018, 2019, and 2020.

Self-employed, designing WordPress CMS with a focus on UX best practices, improving SEO, and repurposing content to increase website visibility. Developing digital marketing PPC campaigns to enhance brand awareness and drive consideration, along with creating strategies and content for social media channels to boost audience engagement.• Reducing bounce rate by 40% and increasing mobile visitors by 70% through the development of a user-friendly WordPress CMS.• Conducting keyword research through competitor analysis and third-party tools, resulting in the website ranking on page two in SERPs for a searched term.• Implementing website improvements based on Google Page Insights feedback and Google Analytics.• Making data-driven decisions and optimizing PPC campaigns resulting in a 113% increase in monthly website visitors.• Developing and implementing strategies across social media platforms. Deploying useful content that resonates with stakeholders resulting in a 6% upsurge in LinkedIn engagement and a 3% increase on Instagram over a monthly period.

• Perform UX research to develop user centered websites.• Overviewing artistic aspects of projects.• Gather and analyze data to gain insight for project objectives.• Development user goals, wireframes, and visual interfaces.• Use Google Keyword Planner for SEO copywriting.• Creating and monitoring expert Google Ad Campaigns. • Content Management.• Writing, editing, and publishing content on social media profiles.

A three-month internship focusing on launching a product on Amazon which involved the redevelopment of WordPress CMS incorporating best SEO practices. Content creation for multiple social media platforms and spearheaded the development of content for Amazon posts on the Amazon Seller Central platform.• Collaborated with the Marketing Manager to create and schedule content that communicated the brand's unique selling points on Amazon Posts, leading to the product being featured on the Amazon Lifestyle Instagram channel.• Monitored and analyzed KPIs, amending creative content and copy to increase engagement by 22% over 8 weeks on Amazon Seller Central Platform.• Redesigned and optimized Allurii's digital properties, implementing best SEO practices, both on-page and off-page throughout the website, resulting in Allurii showing on the first page SERP for the search term “Allurii”.• Edited video footage for the Amazon product page.