Aingeru Gabiña Email & Phone Number

Basque Country, Spain

Vitoria-Gasteiz, Basque Country, Spain

- Led digital business unit: e-commerce, data systems, logistics, communication and sales.- Defined and coordinated DTC & omnichannel strategy.- Developed new business agreements with international brands.

Bilbao-Bilbo, Basque Country, Spain

- Led commercial strategy, external brands purchases and private label brands development.- Devised and implemented new commercial strategy and business plans to increase sales and profit.- Developed new projects and formats to capitalize on market trends.- Maximized value share in the sports performance market.- Member of the Board of Directors, reporting to CEO.

Madrid, Community Of Madrid, Spain

- Governed brand positioning and communication, defining and executing new positioning strategy for Sporting Goods division.- Championed market share growth (2nd biggest retailer in the Spanish sporting goods market).- Formulated marketing, brand planning and business development strategies to drive revenue and profit growth.- Planned and deployed offline and digital media campaigns to proactively raise the visibility of the firm.- Accelerated brand awareness vs. competitors in the market via content, media campaigns and events across all platforms.- Analyzed market to find opportunities, trends and threats to promote and advertise business.

Vitoria-Gasteiz, Basque Country, Spain

- Reporting to CEO, directed all brands in the company portfolio, including Converse, O'Neill, Nike Swim, Kawasaki, Keen, CAT Footwear, Karhu, Umbro, Keds, Tuckland, Woden, Wolverine, Sperry Top-Sider, Real Betis Balompié, Avia and Kappa.- Created a competent marketing team. Maximized efficiency and productivity by establishing workflow processes and selecting external agencies and partners.- Led marketing and business development budgets to boost sales and profit.- Defined and executed communication and media plans on all digital, offline and retail platforms.- Positioned Converse brand as the market leader in value share in the sportswear footwear market.- Successful local implementation of global campaigns, being awarded as the best campaign in EMEA (Europe, Middle East & Africa).- Relaunched O'Neill brand from declining business into double digit annual growth.- Launched Kawasaki Footwear in Iberia, generating incremental business through design and implementation of new brand campaign (extended to all European markets).

Vitoria-Gasteiz, Basque Country, Spain

- Senior Brand Manager Out of Home of Nestlé and La Lechera brands in icre cream business.- Assessed inputs from market trends, consumer research and competitive activity and synthesize into clear business driving plans.- Defined and executed strategies, campaigns and processes to improve impact and speed in the market.- Boosted the turnover and gross margin by deploying new strategy for Horeca channel.- Opened 2,000 points of sale in two years, positioning the brand as the 2nd in value share in Spanish ice cream parlours market.

Barcelona, Catalonia, Spain

- Responsible for Flora, Calvé, Ligeresa and Hellmann’s brands.- Developed and executed business plans that addressed new products, communication and distribution strategy to deliver financial objectives aligned with international brand strategies.- Positioned Ligeresa brand as No.1 in value share in Spanish market, with double digit growth rate and boosting profitability.- Contributed to European launch of Flora Pro-Activ range (1st functional food approved by the EU).

Master'S Degree, Pdg - Programa De Dirección General | General Management Program

Bachelor Of Business Administration - Bba | Marketing & Strategic Management, Licenciatura En Administración Y Dirección De Empresas | Marketing Y Gestión Estratégica