Aingeru Gabiña

Aingeru Gabiña Email and Phone Number

Digital Business and Marketing Director @ PROGED GROUP
Basque Country, Spain
Aingeru Gabiña's Location
Vitoria-Gasteiz, Basque Country, Spain, Spain
Aingeru Gabiña's Contact Details

Aingeru Gabiña work email

Aingeru Gabiña personal email

n/a
About Aingeru Gabiña

Results-driven and skilled leader with extensive experience in top multinational FMCG, Sport, Fashion and Retail companies.Cross functional senior experience in Marketing, Sales, Purchasing, Digital, Product Development and Strategy.Proven history in planning and executing data-driven and consumer focused strategies to create, promote, advertise and grow business: marketing & commercial strategy, innovation & business development, go-to-market, brand positioning, communication & media plans, purchasing, project leadership and P&L management.Multichannel expertise: Digital, Retail (department stores, sporting goods, hyper and supermarkets), Out of Home (horeca), own stores, shop in shops, wholesale (all tiers), and outlets.Honest leadership and analytical skills as well as ability of critical decision-making with a commitment to work with integrity, positivity and quality along with internal and external teams.Competent communicator with strong communication and interpersonal skills. Passionate for delivering service that goes beyond organizational expectations, creating a positive scenario for everyone involved.

Aingeru Gabiña's Current Company Details
PROGED GROUP

Proged Group

View
Digital Business and Marketing Director
Basque Country, Spain
Website:
proged.com
Employees:
65
Aingeru Gabiña Work Experience Details
  • Proged Group
    Digital Business And Marketing Director
    Proged Group
    Basque Country, Spain
    View
  • Proged Group
    Digital Business & Marketing Director
    Proged Group 2021 - Present
    Vitoria-Gasteiz, Basque Country, Spain
    - Led digital business unit: e-commerce, data systems, logistics, communication and sales.- Defined and coordinated DTC & omnichannel strategy.- Developed new business agreements with international brands.
    View
  • Forum Sport S.A.
    Corporate Commercial & Purchasing Director
    Forum Sport S.A. 2019 - 2020
    Bilbao-Bilbo, Basque Country, Spain
    - Led commercial strategy, external brands purchases and private label brands development.- Devised and implemented new commercial strategy and business plans to increase sales and profit.- Developed new projects and formats to capitalize on market trends.- Maximized value share in the sports performance market.- Member of the Board of Directors, reporting to CEO.
    View
  • El Corte Inglés
    Marketing Director - Sporting Goods
    El Corte Inglés 2017 - 2019
    Madrid, Community Of Madrid, Spain
    - Governed brand positioning and communication, defining and executing new positioning strategy for Sporting Goods division.- Championed market share growth (2nd biggest retailer in the Spanish sporting goods market).- Formulated marketing, brand planning and business development strategies to drive revenue and profit growth.- Planned and deployed offline and digital media campaigns to proactively raise the visibility of the firm.- Accelerated brand awareness vs. competitors in the market via content, media campaigns and events across all platforms.- Analyzed market to find opportunities, trends and threats to promote and advertise business.
    View
  • Proged Group
    Marketing Director Spain & Portugal
    Proged Group 2007 - 2017
    Vitoria-Gasteiz, Basque Country, Spain
    - Reporting to CEO, directed all brands in the company portfolio, including Converse, O'Neill, Nike Swim, Kawasaki, Keen, CAT Footwear, Karhu, Umbro, Keds, Tuckland, Woden, Wolverine, Sperry Top-Sider, Real Betis Balompié, Avia and Kappa.- Created a competent marketing team. Maximized efficiency and productivity by establishing workflow processes and selecting external agencies and partners.- Led marketing and business development budgets to boost sales and profit.- Defined and executed communication and media plans on all digital, offline and retail platforms.- Positioned Converse brand as the market leader in value share in the sportswear footwear market.- Successful local implementation of global campaigns, being awarded as the best campaign in EMEA (Europe, Middle East & Africa).- Relaunched O'Neill brand from declining business into double digit annual growth.- Launched Kawasaki Footwear in Iberia, generating incremental business through design and implementation of new brand campaign (extended to all European markets).
    View
  • O'Neill
    Marketing Director Iberia
    O'Neill 2012 - 2016
    View
  • Converse - Proged Group
    Marketing Director Iberia
    Converse - Proged Group 2007 - 2012
    View
  • Nestlé
    Ooh Senior Brand Manager
    Nestlé 2005 - 2007
    Vitoria-Gasteiz, Basque Country, Spain
    - Senior Brand Manager Out of Home of Nestlé and La Lechera brands in icre cream business.- Assessed inputs from market trends, consumer research and competitive activity and synthesize into clear business driving plans.- Defined and executed strategies, campaigns and processes to improve impact and speed in the market.- Boosted the turnover and gross margin by deploying new strategy for Horeca channel.- Opened 2,000 points of sale in two years, positioning the brand as the 2nd in value share in Spanish ice cream parlours market.
    View
  • Unilever
    Brand Manager
    Unilever 2000 - 2005
    Barcelona, Catalonia, Spain
    - Responsible for Flora, Calvé, Ligeresa and Hellmann’s brands.- Developed and executed business plans that addressed new products, communication and distribution strategy to deliver financial objectives aligned with international brand strategies.- Positioned Ligeresa brand as No.1 in value share in Spanish market, with double digit growth rate and boosting profitability.- Contributed to European launch of Flora Pro-Activ range (1st functional food approved by the EU).
    View

Aingeru Gabiña Skills

Business Strategy Marketing Strategy Social Media Social Media Marketing Online Advertising Market Research Brand Development Brand Management Digital Marketing Fashion Fmcg Management Marketing Marketing Communications Marketing Management Trade Marketing Online Marketing Negotiation Team Management Strategic Planning Business Development Digital Strategy P&l Management Project Management International Relations Research Retail Strategy

Aingeru Gabiña Education Details

Frequently Asked Questions about Aingeru Gabiña

What company does Aingeru Gabiña work for?

Aingeru Gabiña works for Proged Group

What is Aingeru Gabiña's role at the current company?

Aingeru Gabiña's current role is Digital Business and Marketing Director.

What is Aingeru Gabiña's email address?

Aingeru Gabiña's email address is ai****@****ahoo.es

What schools did Aingeru Gabiña attend?

Aingeru Gabiña attended Iese Business School, Universidad Comercial De Deusto.

What skills is Aingeru Gabiña known for?

Aingeru Gabiña has skills like Business Strategy, Marketing Strategy, Social Media, Social Media Marketing, Online Advertising, Market Research, Brand Development, Brand Management, Digital Marketing, Fashion, Fmcg, Management.

Who are Aingeru Gabiña's colleagues?

Aingeru Gabiña's colleagues are Maitane Pino, Jaime Arechalde Tamayo, Ástor Juliana Román, María Martín García, Miguel Angel Urbano Martin, Rocio Correa Muñiz, Fuensanta Luna Lorente.

Not the Aingeru Gabiña you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.