Aini Chen Email & Phone Number

Suzhou, Jiangsu, China

• Wrote high-quality articles (3-4 pieces/ month, 1000+ times of reading per piece), including salon invitation, briefing of academic essay, analysis of latest industry trends
• Operated Wechat official account (2000+, growth 60%) and online mindfulness community (500+, growth 50%), bringing members benefits like free courses
• Orchestrated branding promotion events: added mindful achievement in school report and be introduced by United Nation “Principles for Responsible Management Education (PRME)” blog called PRiMEtime

Beijing, China

• Focused on information sorting and data analysis especially in the field of digital industry, such as industrial data, technological innovation etc;·Completed preliminary analysis of the research report, summarized.
• Assisted in semi-annual report of department (40+ pages), including table drawing with Excel, data visualization with Tableau

Shanghai, China

• Executed fieldwork of Prada skincare product, analysed interviewees’ manuscripts and wrote consumer insight report (80+ pages)
• Coordinated in Weber China market exploration quantitative project, conducted desk research, and wrote a questionnaire according to consumption scenarios (data 1000+)
• Concluded the consumer images for Shiseido Inner Beauty product, ranking 4 customised selling points