Alejandro Iñiguez Berrocal Email & Phone Number

Baja California, México

Santa Fe, Ciudad De México, México

Responsible for overall sales, revenue and OTAs management in Mexico.Main activities: increase client portfolio, agreements negotiation, pricing and OTAs management.Main objectives: ensure the best occupancy for our facilities, high quality standards for our services and provide great experiences with our clients.Main achievements: increase revenue and implementation of OTAs. Opening of additional building. Improvement of standards and procedures for Operation and Logistics.

Santa Fe, Ciudad De México, México

Responsible in different scenarios for the following categories: Travel, Real Estate,Engineering and IFM.Main activities: suppliers’ sourcing and selection, suppliers’ management andevaluation.Main objectives: ensure the General Business Administration operation thru oursuppliers services, considering quality at the best price for the company.Main achievements: audit IFM supplier’s payment during 2017 avoiding overpayments and reduce costs risk. Implementation of the Business TripAccommodation Improvement Project (Travel) to reduce hotel expenses, avoidingleasing contracts for apartments (dormitories) and reducing the suppliers’management with an integrated service from only one supplier. Renegotiation of theCanteen (Real Estate) leasing contract, achieving a 10% reduction from thesupplier’s initial proposal and 33% below market prices.

Ciudad De México Y Alrededores, México

Responsible for supervising the correct operation of the franchise: sales, marketing,recruitment and trainings.People on charge: 20Main activities: measure the results of the team and real estate agents to meet theestablished objectives. Negotiation of the necessary agreements withadministrations, developers and collaborators to create greater synergy andincrease the office sales and business. Recruit qualified personnel for the operationof the franchise. Supervise, develop and search for trainings and courses for thesales’ team. Contract, price and published offers management for all the Real Estateinventory. Franchise management and representative with C21 Mexico masterbrand.Project management of the Huawei Mexico account. Suppliers’ management forbranding and marketing activities. Advertising creator.Main objectives: ensure the franchise operation and grow as a real estate agency inthe market.Main achievements: increase sales 160% in nine months. Administration of morethan 250 properties in different cities of Mexico. Negotiation of more than 50 newleasing contracts for Huawei Mexico account, increasing our service offer forHuawei Mexico, including cleaning and maintenance services. Design of five brandsthat belong to the same group.

Ciudad De México Y Alrededores, México

Responsible of the printing center, increase sales and provide printed advertising forthe franchisees.Main activities: advertising design and creation. Coordination of the productionprocess. Customer and supplier management.Main objectives: increase the income for printing services and ensure the quality ofthe service, always fulfilling with the customers’ satisfaction.Main achievements: increase digital printing service 40% and develop the visualmaterial for the C21 Club las Aguilas 2014 and C21 Mexico National Congress2015.

Ciudad De México Y Alrededores, México

Responsible for addressing the metropolitan and southeast franchisees of Mexico;in charge of the material for Real Estate trainings.Main activities: prepare training material (content, printing, binders, video, awards),design and advertising for training campaigns, publish trainings schedules;attendees management.Main objectives: develop and execute as much trainings as possible for all C21Mexico franchisees. Maintain the franchisee satisfaction for the locations assigned.Main achievements: redesign of the training contents and materials.

Playas De Rosarito, Baja California

Responsible for the overall management of the business, marketing, advertising,event organization and staff management. Franchise management (Chivas). Main activities: franchise management (Chivas), advertising design and creation;customer and supplier management. Staff management (payroll and working plans).Events participation and organization. Coaching for youth categories.Main achievements: open my own business; participate in regional and nationaltournaments; involve the surround community in sports and provide a safe andhealthy activity to the childhood and youth.

Playas De Rosarito, Baja California

Responsible for the overall activities with the Ministry of Education. Staff supervisorand institutional events coordinator. Marketing and advertising management.Main activities: attending meetings, manage Director’s agenda; design and creationof advertising, content and material.. Coordinate and hold school events.Main objectives: facilitate the workload of the Director and support in all pendingtask and activities.Main achievements: redesign of the institutional branding and the opening of thejunior high level of the school, handling all permits required by the Law.

Licenciatura, Ingeniería En Diseño Gráfico Digital

Graphic Design, Intercambio Universitario