Irene Yan Email & Phone Number

Pasadena, California, Us

Cambridge, Massachusetts, Us

1. Utilize diverse methods for accurate property acquisition, including monitoring real estate websites, networking with peers, and visiting landlords. Ensure clients receive up-to-date and targeted rental choices.2. Analyze client behavior, identify valuable insights, and tailor sales strategies accordingly. Enhance property occupancy rates by addressing specific client needs.3. Facilitate communication and negotiation between landlords and clients, maintaining positive relationships on both ends.4. Utilize online platforms and social media for widespread property promotion, enhancing both online and offline marketing impact.

1. Fostered marketing plans that target the U.S. market segment to promote brand awareness2. Directed and managed multiple social media accounts3. Promoted the company's services through established WeChat counseling channel

1. Developed a comprehensive measurement model for Shake Shack based on literature review2. Designed and executed a Qualtrics survey to gather data on college students' past dining experiences at Shake Shack3. Analyzed both quantitative and qualitative data using SPSS and interpreted the results4. Presented the results and findings in a detailed research paper exceeding 7500 words

1. Collaborated with 2 team members to plan, design, and execute a research experiment investigating the Effects of Instagram Post Advertisements’ Frequency and Visual Complexity on Young Adults’s Purchase Intention2. Developed a research survey utilizing Qualtrics, and conducted data analysis using SPSS3. Synthesized results and findings into a comprehensive 15-page research paper and delivered a compelling presentation

University Park, Pa, Us

1. Created, designed, and managed social media posts and contents daily2. Maintained visual quality and consistency across all social media accounts

1. Established the organization’s first social media presence across Instagram and Wechat, and updated posts on a daily basis2. Wrote and edited 10+ promotional articles with an average view of 500+3. Designed posters for club promotion and recruited 10 new members4. Mentored new members to ensuring all were trained in required knowledge and capable of performing assigned duties

New York, Ny, Us

1. Conducted market research by designing a survey and distributing it to the public for opportunity discovery2. Diagnosed problems with the company's previous marketing approach and implemented a new strategy3. Managed operation of a core Wechat group by regularly delivering value-adding content and maintaining positive relationships with potential clients

Master Of Science - Ms, Media Science: Marketing Communication Research

Bachelor Of Arts - Ba, Telecommunications And Media Industry

Minor, Korean