Aino Luode Email and Phone Number

I joined Kesko to work as a product owner / product manager for the customer feedback system that was already used by all K group's grocery stores in Finland. The system collects feedback from various channels and all the feedback is then handled by a retailer or a specialist at Kesko. In 2018-2020 the use of the system expanded beyond Grocery trade to Build and technical trade and the customer service team of Kesko's loyalty program, Plussa. I acted as a link between the developers and… Show more I joined Kesko to work as a product owner / product manager for the customer feedback system that was already used by all K group's grocery stores in Finland. The system collects feedback from various channels and all the feedback is then handled by a retailer or a specialist at Kesko. In 2018-2020 the use of the system expanded beyond Grocery trade to Build and technical trade and the customer service team of Kesko's loyalty program, Plussa. I acted as a link between the developers and the users (both consumers and internal system users): wrote user stories, prioritized the backlog and tested the system before updates. In addition, I kept the manuals up to date and recorded instruction videos, coached future users of the feedback system, and presented the latest figures and developments where needed. I also collaborated with other teams on various projects - my favorite projects were integrating some artificial intelligence to the system, and improving the accessibility of the feedback form.I also managed the NPS survey for grocery trade and reported the latest findings as needed. Show less

Teagle has created a tool called Puheet.com that allows customers to build their own insights communities, where they can have discussions with their community members and ask them questions through surveys. My job was to plan and build insights communities, analyze data in Kibana, and help our customers with any questions or challenges they had. I also conducted research outside the online communities, for example by interviewing consumers. My other responsibilities included creating and… Show more Teagle has created a tool called Puheet.com that allows customers to build their own insights communities, where they can have discussions with their community members and ask them questions through surveys. My job was to plan and build insights communities, analyze data in Kibana, and help our customers with any questions or challenges they had. I also conducted research outside the online communities, for example by interviewing consumers. My other responsibilities included creating and maintaining our manuals and participating in product development by ideating and testing new features. Show less

Full XP provides "publishing as a service" for game companies. My job was to conduct user insight projects according to customers’ needs, all the way from method selection and research planning to reporting.

I joined Rovio to gather insights on Angry Birds players. I was planning and analysing online questionnaires to understand what the fans thought about the latest games or updates. Bigger projects included player segmentation and brand perception studies.

My job was to plan and analyse online questionnaires for Habbo Hotel users. I also took care of UserVoice forums, and hosted some virtual focus groups and open chats inside Habbo Hotel. The focus groups were about upcoming features and open chats focused on latest features.

I started working for Dynamoid back in 2003, when I was a volunteer moderator going through the flagged content on IRC-Galleria, a popular online community in Finland. Soon I was also organizing parties for the users and well-being events for employees. Starting from 2005 I also conducted online questionnaires for employees and IRC-Galleria users.