Ainsley Elder Email & Phone Number

• Institute and maintain Knowledge-Centered Support practice throughout Customer Success & Support and across Duo
• Develop and perform large-scale content audits quarterly to ensure Knowledge Base (KB) content is reviewed for accuracy and clarity
• Review release notes and sync with product teams to ensure content supports new features and changes
• Track and present KB traffic, publication, and usage metrics
• Train technical writers and support engineers in our knowledge workflow and tools
• Establish and maintain KB style guide, content standard, instructional guides, training modules, and procedures

• Ensured a consistent voice and visual aesthetic for a dozen GreaterGood brands
• Managed editorial calendar, including ideation and implementation of Subscriber Exclusive offers
• Analyzed blast performance, revenue, and click-through rates to make data-driven marketing decisions
• Collaborated with other outbound marketing channels to determine best strategy for new products, pricing, promotion scheduling, and coordinated content pushes
• Tracked team workflow and progress of daily projects to guarantee deadlines were met

Ann Arbor, MI

• Lead implementation of Daily Deal email responsible for 30% of team revenue; defined and owned brand voice for program; curated, wrote, coded and tested blasts daily
• Managed, tested, and scheduled 12-20 email campaigns a day, blasting 365 days a year using industry-standard platforms
• Wrote and edited long and short copy for subject lines, products, sales promotions, petitions and more
• Worked closely with designers to create compelling graphics and ad suites
• Regularly provided feedback for other writers’ copy and ad placements
• Coordinated sponsored blasts and banner ads according to client and partner business specifications

• Composed copy polished for SEO for a variety of businesses
• Shared tips and personal experiences about starting a career out of college
• Wrote reviews and commentary on comic books, video games, conventions and pop culture

• Worked virtually with a contact in NYC to tell a visual story via infographic
• Conducted research to familiarize myself with the client's vast number of brands and voice
• Final product was presented to the executive board of a major client showcasing data on project performance and yearly accomplishments

• Designed mock-ups and functional prototypes for websites; infographics and diagrams for interdepartmental meetings and presentations
• Copy-edited highly technical website content to be appropriate a broader audience
• Maintained content on website according to University web accessibility policy
• Updated unit website according to new University visual identity and brand standards
• Coordinated with multiple units to create a website and complementary brochure for a university-wide data security campaign
• Pioneered use of a new CMS

• Copyedited internal and public-facing documents for grammar, clarity, and style
• Breathed life into new and old print communications while complying with brand standards via smart formatting, font and color choice
• Conducted audit of organization website to improve UX prior to redevelopment and relaunch

• Published and edited engaging blog content daily
• Increased connections and engagement on Facebook and Twitter
• Designed print and web advertisements for businesses in Mid-Michigan
• Provided excellent customer service to clients while optimizing ad designs and copy
• Met tight deadlines

• Designed banner ads and article graphics for monthly online issues
• Designed layout and lead production of the 2008-2009 annual print issue, starting with a custom InDesign template to the final print deliverable

• Developed extensive research skills by searching databases, catalogs, search engines, and archives
• Read and analyzed turf-related websites and periodicals to produce detailed records
• Input and edited hundreds of web, periodical, and monographic records