Ainsley Mitchell Email & Phone Number

Canada

Leads strategy and design for national marketing campaigns, digital campaigns, promotions, limited-time offers, and loyalty programs.Aims to enhance consumer/guest experience, drive satisfaction, and foster profitable growth.Manages strategic vendor partner relationships and creates annual marketing plans.Directs Canadian consumer insights platforms.

Canada

Led the creation, repositioning, and refresh of menu categories and proprietary brands, including the development of a proprietary barista program.Managed all aspects of development and ongoing management of proprietary brands, collaborating with cross-functional teams.Worked closely with vendors to ensure their SKUs were included in program.

Canada

Established/updated brand standards, and pricing structure, incorporating consumer and client insights, industry trends, and competitive benchmarking.Worked with Culinary Development to design marketing activities, incorporating consumer insights, quality tiers, regional preferences, and health and wellness requirements.Planned and coordinated in-unit.

Winnipeg, Canada Area

• District Marketing Manager for 5 accounts, including 4 campuses: Marketing Research and Data Analysis
• Responsible for surveying, trend development, competitive pricing analysis, meal plan sales analysisStrategic Planning/Innovation/Creativity
• Development of new strategies and tactics for promoting existing or new business locations, to enhance both sales and customer satisfactionSales
• Development and execution of annual meal plan campaigns to various target groups (e.g.; on- campus residents, commuters, faculty & staff, etc.)Marketing
• Special events, promotions, marketing collateral, media interaction, public relationsRelationship Building
• Interaction with clients, university department heads, student organizations, community groups

Winnipeg, Canada Area

• Marketing Manager for the dining services of large public university:Marketing Research and Data Analysis
• Responsible for surveying, trend development, competitive pricing analysis, meal plan sales analysisStrategic Planning/Innovation/Creativity
• Development of new strategies and tactics for promoting existing or new business locations, to enhance both sales and customer satisfactionSales
• Development and execution of annual meal plan campaigns to various target groups (e.g.; on- campus residents, commuters, faculty & staff, etc.)Marketing
• Special events, promotions, marketing collateral, media interaction, public relationsRelationship Building
• Interaction with clients, university department heads, student organizations, community groups

Winnipeg, Canada Area

• Created and distributed media releases for public forums, events, medical publications, and conferences; researched local media to send targeted releases for future success
• Participated in the monthly brainstorming meetings of the public relations committee; assisted in strategizing the future actions of the organization to increase the profile of the Manitoba chapter
• Reviewed and provided advice for publications created by the organization; offered public relations and graphic design assistance for brochures, posters and other promotional material
• Responsible for managing the social media of the Manitoba chapter; monitored Twitter, Facebook and created a blog for the organization

Winnipeg, Canada Area

• Wrote media releases, blog entries, newsletter articles, product write-ups and corporate sponsorship letters
• Monitored news for relevant information and conducted research for future animal advocacy publications and statistical information
• Created extensive graphic design work, both for print and web. Designed brochures, posters, advertisements and other promotional material for various marketing campaigns; created marketing material from scratch as well.
• Acted as a point of contact for media, organized interviews and provided ongoing correspondence to ensure positive ongoing relationships
• Researched new forms of advertising for the organization, including internet promotions and advertising partnerships; made recommendations to the communications department for best future action

Marketing Management Diploma

Public Relations Diploma

Management Certificate

Bachelor Of Arts, Politics

Activities and Societies: The Uniter