Ainsley Murray Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Canada Area

• Communications lead for an award-winning innovation advisory firm for financial servicesExternal Relations I Public Relations I Partnerships I Project Management
• Grew FGS media coverage by 200% from the previous year, through external relations campaigns, strategic applications to speaking and award opportunities and partnerships. Produced The Disrupticons, an original podcast.
• Grew FGS media coverage by 200% from the previous year, through external relations campaigns, strategic applications to speaking and award opportunities and partnerships. Produced The Disrupticons, an original podcast.
• Managed client and internal projects including workback schedules, resource management, effectively communicating project scope, adhering to tight timelines and budget and streamlining processes and communication with.
• Cultivated an evolving ecosystem of key community and corporate stakeholders, forging mutually beneficial relationships by aligning business objectives, strategies and resources to increase brand awareness and.
• Built FGS’ relevance through planning and execution of strategic events and partnerships, PR and community building efforts. Developed and executed media relations campaigns for report launches and events. Composed.

Toronto, Ontario

• Marketing lead for a B2B and B2C global retail energy provider, focusing on retail and commercial sales channelsProduct Marketing I Marketing Strategy I Partner Marketing I Program Management
• Created and managed marketing plans, ensuring all projects were optimized, efficient and on budget. Acted as a liaison between departments and external vendors to move projects forward. E.g., Rolled out retail booths.
• Created and managed marketing plans, ensuring all projects were optimized, efficient and on budget. Acted as a liaison between departments and external vendors to move projects forward. E.g., Rolled out retail booths.
• Collaborated cross-functionally to implement strategies, value propositions and messaging to launch new products per region, product and channel. E.g., Guided the GTM strategy of the commercial LED light business into.
• Supervised freelancers, agency partners and service providers. Managed incoming marketing requests to determine relevance, timing and prioritization. E.g., Led organization-wide marketing council, engaging executives.
• Partner Marketing: Worked in partnership with complementary brands to create positive customer experiences, build brand loyalty and drive revenue.

• Public relations consultant for small and medium businesses Public Relations I Media Relations I Content Development
• Planned and executed public relations campaigns, developed press materials for clients (e.g., press releases, blog posts, articles), responded to press inquiries for various lifestyle clients.
• Performed media relations, including creating media lists, pitching and securing coverage and providing media monitoring for the client. Proactively pitched… Show more Public relations consultant for small and medium.
• Performed media relations, including creating media lists, pitching and securing coverage and providing media monitoring for the client. Proactively pitched clients to increase profiles. Show less

Toronto, Ontario, Canada

• Public relations team member for a boutique lifestyle PR agency (2+ employees)Public Relations I Media Relations I Content Development I Project Management
• Developed and executed public relations campaigns to align with clients’ values and brand.
• Identified media opportunities, executed campaigns, secured coverage, performed media monitoring and presented results to management and clients. E.g., Campaign for the University of Toronto’s Transitional Year.
• Identified media opportunities, executed campaigns, secured coverage, performed media monitoring and presented results to management and clients. E.g., Campaign for the University of Toronto’s Transitional Year Program.
• Developed, wrote and edited press materials for digital and print channels. This included press releases, articles, communication plans, blog posts and social media content.
• Measured and analyzed PR program results and prepared media activity reports and performance reviews. Show less

Toronto, Ontario, Canada

• Public Relations I Media Relations I Project Management
• Researched, wrote and edited press materials (e.g., pitches, sponsorship letters, press releases).
• Proactively planned and executed media relations campaigns. Answered media inquiries on behalf of clients.
• Managed Sporting Life’s Design Your Goose contest end to end, creating materials, handling promotions, social media and metrics, and achieved a 300% increase in school participation from the previous year.

Post-Graduate Certificate, Corporate Communications And Public Relations

Honours Bachelor Of Arts, Human Geography

Exchange Abroad, Geography