Ainsley Sundberg Email & Phone Number

Portland, Or, Us

Herzogenaurach, Bavaria, De

Developed strategic positioning for new business unit, refining narrative to resonate with key audiences and align with broader business goals. Align cross-functional teams for consistent execution across all functions and consumer touchpoints. Craft clear, effective creative briefs for internal teams and external agencies. Conceptualize disruptive marketing campaigns to maintain innovative edge. - Maximized brand reach, consumer engagement, and business impact by monitoring and optimizing campaign performance, leveraging insights to adjust strategies.

Herzogenaurach, Bavaria, De

· Responsible for the positioning, adoption and deployment of the CONFIRMED App in the Go To Market plans beyond distribution, encouraging full utility and capabilities usage in activations, drops and partner plans· Digital lead on the cross-functional team responsible for building the business model for adidas Motosports, partnering with leads across sales, creation, GTM, finance, legal and tech· Digital point of contact for collabs and partnerships· Led editorial evergreen campaign creation for CONFIRMED app

Herzogenaurach, Bavaria, De

· Led digital launch strategy for tier one partnership drops on adidas owned digital touchpoints to drive conversion, positive consumer sentiment, and revenue growth· Work with partnership teams to connect business objectives, industry trends, and user needs to drive digital strategy and implementation· Led cross functional team to create the first ever digital touchpoint for adidas in a new market resulting in the the scaling of a key partnership and revenue growth· Drove the development of a new digital product to enable a geo-targeted sale of high heat product for top tier partner during a major cultural moment with numerous digital hurdles to solve for. Resulted in 100% sell-through, high membership acquisition, and largest engagement metrics for the partnership.· Drove membership experience and activations on adidas premium app while ensuring partner approvals and co-brand authenticity· Create Digital Brand Marketing briefs to amplify reach of partner marketing campaigns

Herzogenaurach, Bavaria, De

· Responsible for the team leadership, strategic direction, development of assortment plan and strategy, operating plan, and P&L across all 3rd party digital marketplace platforms including Amazon, eBay and Instagram· Creating a culture focused on growth and development for the Marketplace team of 5 managers· Influence all aspects of digital planning including Amazon search campaigns, eBay on site advertising, and Instagram shopping ads· Represent the adidas brand with top global account, Amazon, while negotiating complex 1P/3P hybrid partnership · Consistently delivering double digit growth while beating profit targets year over year.· Launched Amazon 3P business and proved model by leading Fulfilled By Amazon implementation and a strategic search campaign resulting in 10x growth in sales· Representing adidas in the first ever contextual commerce experience on Instagram as an early adopter of native checkout, revolutionizing the customer journey

New York, Ny, Us

• Selected by GVP to run a $100M annual e-commerce business and regain market share for a profit leading category• Led a 4 member team to consistently beat aggressive double-digit percent growth plans through digital strategy and innovation• Spearheaded production of digital campaigns and site merchandising strategies resulting in new customer acquisition and increased demand• Drove double-digit growth for global brands by optimizing customer experience through assortment and enhancements to the digital journey • Championed projects with cross-functional teams to drive traffic and conversion rates to record level highs• Researched and analyzed data with Tableau to tell the customer story and influence marketing, assortment and site merchandising• Developed strong partnerships with key stakeholders while managing projects from planning to execution• Maximized the assortment online to drive digital demand while providing data-driven insights to cross-functional teams • Developed plan for digital demand and managed rolling forecast for the e-commerce channel at the Omni level• Accountable for online assortment planning, pricing, and marketing vision and project management

New York, Ny, Us

• Invited to serve in a leadership role with a specific focus of overseeing, managing and leading communication to/from Omni DMM to key stakeholders and merchant teams• Led in preparing and communicating strategic direction for marketing, in-store visual and merchandise execution• Spearheaded Omni Channel integration and on boarding process of Macy’s.com and Macy’s by mastering and teaching digital tools and inspiringteams in the new company direction• Prepared for and presented alongside Omni DMM at seasonal and quarterly Executive Committee meetings• Streamlined communication and ensured clear direction between the merchant teams and internal partners while ensuring a unified, cohesive and professional voice in all interactions• Partnered with Digital DMM to leverage Omni opportunities and created a congruent customer experience across channels• Negotiated advertising support while leveraging strong vendor relationships• Analyzed business trends, consumer data and KPI’s while maintaining an understanding of the competitive landscape• Utilized NPD data and analyzed consumer insight reports to identify opportunities to gain market share

New York, Ny, Us

• Launched multi-million dollar juniors accessories business for 2 private label brands in 355 Macy’s stores• Responsible for developing and managing merchandise strategy including product selection, financial plans, assortment flows, markdown cadence and visual directives to drive sales and achieve margin targets• Partnered extensively with design and product teams on merchandise development identifying trends and brand appropriateness for target market • Worked closely with visual and store teams to ensure proper preparation and execution of launch and all initiatives that followed• Negotiated advertising placements and offers selecting media and product to reach target consumer• Developed exit strategy to maximize sales and achieve margin target while reducing stock levels

New York, Ny, Us

• Supported maximizing sales and profitability for department with annual sales over $400M

New York, Ny, Us

Ba, Business Administration, Finance Concentration

Bachelor’S Degree