Conducted user research through parent focus groups and interviews to identify needs and collaborated with SEND professionals for a platform that creates personalised social stories for autistic children. Designed a digital platform featuring 100+ ready-to-use social story templates, enabling personalised character customisation and reducing story creation time by 80% compared to traditional tools. Implemented a user-centered UI focused on accessibility, enabling users of all digital skill levels to navigate the platform effortlessly. Created visual content for a categorised library of 100+ social stories addressing key challenges faced by autistic children. Optimised content with topic-based tags to improve search engine visibility and increase the user’s ability to find relevant stories more efficiently

Led the design team in exploring opportunities for developing cutting-edge virtual reality greeting cards platform and identifying unique selling proposition (USP) of the product. Conducted in-depth user research through interviews and surveys to identify user needs, driving informed design decisions and mapping user journeys and touch points to optimise product appeal and user experience Performed market trend analysis and competitor research for VR greeting cards, including pricing strategies to enhance competitive positioning. Collaborated with the team on branding initiatives, including naming and logo design, to establish a cohesive brand identity and developed style guides to ensure consistency in design and branding across all products Drafted Terms & Conditions and created a GDPR-compliant privacy policy to ensure legal compliance and user trust Worked collaboratively with cross-functional teams including product managers, developers, and graphic designers to implement user-centered solutions.

Building Social Story Templates - a one-of-a-kind digital resource for free personalisable social stories to help autistic & neurodivergent children deal with everyday situations.Conducted user research through focus groups & interviews to establish user needs and develop user personasCollaborated with SEND professionals in researching & publishing social storiesUsed Figma to design beautiful social stories that can be personalised using nothing but a SharpieManaged the distribution & promotion of Social Story Templates through an email newsletter read by thousands of parentsConducted Social Story workshops for parents, carers and SEND professionals in local schools

Managed the launch & promotion of 8 different paid educational apps in the AppStore with morethan 25,000 downloads globally. Used Figma to create compelling digital assets, including infographics, screenshots, and social mediaposts, leading to a 30% rise in user acquisitionCrafted engaging landing pages & set up Google Analytics to monitor & optimise conversion ratesRecorded and edited preview videos for the App Store, contributing to as much as a 60% boost in conversionsRan Google Search Ad campaigns & social media marketing campaigns, with as much as a 50% boost in inbound traffic to landing pages

Led the team that created & managed the content for 8 different educational apps in the AppStoreincluding an app that ranked #7 in the Education category.Wrote the content for the "Life in the UK Untangled" app which reached #7 in the App Store rankingsHired & managed a team of freelance writers to develop the content for Canadian and Australian citizenship appsSet up efficient work assignment, management and reporting processes using tools such as Trello, Notion, & Google Workspace