Atif Iqbal Email & Phone Number

San Jose, Ca, Us

Columbia, Md, Us

• Develop predictive models and oversee model development, validation and deployment efforts• Evaluate the performance of all credit card campaigns (ITA Customers, Pre-Screen Customers & Prospects and Business ITA) and present findings to internal and external stakeholders• Conduct deep dive exercises to analyze large volume of credit card campaigns data by applying statistical methodologies, advanced analytics and data mining techniques using tools like SQL/R/Python/SAS• Statistical hypothesis testing, statistical inferences, test vs control measurements and identify areas of improvement in existing models to achieve desired outcomes for future campaigns• Devise robust statistical approach to assist in building state of the art data analytics solutions, uncover hidden patterns in data and translate into actionable insights to guide business plans, new product development and growth strategies• Perform customer profiling by applying advanced analytics that helps in refining targets selection and identification of cross sell opportunities for Merkle’s clients in financial service industry

- Performed customer segmentation using unsupervised models (K-Means & Latent Class Analysis) and estimated the wallet share of each customer group.- Developed supervised model (Logistic Regression) to predict likelihood of customer purchasing ancillary products (up-selling opportunities)- Identified key drivers of LTV by utilizing zip-code level socio-demographic and health indicators in machine learning models (Random Forest & XGBoost).- Provided deeper insights about new prospects that enabled the client to refine its bidding price to ensure the conversion of profitable sales leads.- Tools & Technologies: R Programming for statistical analysis & modeling, SQL Server, ETL

Schaumburg, Il, Us

• Developed a time series model to forecast quarterly claims frequency of worker’s compensation for next 2 years.• Performed exploratory data analysis, predictive model development and validation, scoring and generated actionable insights to guide strategic decision-making and to review yearly underwriting plan.• Acquired new skills and knowledge through intensive training programs that focuses on predictive analytics applications on various aspects of business e.g Risk Selection, Pricing, Underwriting, Claim Handling, Marketing etc.

New York, Ny, Us

Nielsen is a leading global market research firm operating across 100 countries. In this role, I was primarily responsible for design and execution of Public Sector market research projects, data analysis & reporting, devising and implementing business vertical strategy, business development, directing operating plans, team management and capacity building.- Advised clients on their marketing and research requirements and developed best fit research methodologies to address their business needs.- Managed market & consumer insights projects and achieved client satisfaction by providing strategic insights and recommendations based on quantitative and qualitative research findings.- Developed new business opportunities through consultative selling and managed a client portfolio of US$1.9 million.- Developed Go-to-Market strategies and directed operating plans of Nielsen’s public sector vertical to ensure it is in line with overall organizational goals and growth plans.- Developed and managed client relationships at all levels to identify opportunities for incremental product / solution sales.- Monitored the actual financial performance against budget / forecast and ensured the implementation of appropriate actions for the achievement of financial targets. - Developed Knowledge Management System, policies and processes for the creation, collection and dissemination of firms’ knowledge.- Supported service line leader in developing marketing plans and ensured its implementation across verticals.- Supervised research team in preparing market research project deliverables & presentations, developing proposals and shaping up strong value propositions for clients.- Team building and resource management, relationship management, project management, business reporting, receivables collection and managing public sector P&L.

New York, Ny, Us

In this role, I led Nielsen KSA’s largest public sector account “Saudi Commission for Tourism & National Heritage (SCTH)” that further grew by 20% in one year and also won US$ 1.2m business from World Bank that resulted in expanding my role as a lead for Public Sector in just one year.- Managed variety of demand-side and supply-side market research projects for SCTH and implemented enhancements to ensure data quality at every stage of the project. These projects include Tourism Demand Estimation Studies (monthly tracker of domestic, inbound and outbound tourism), Event / Festival Evaluations, Tourist Satisfaction, Survey of Accommodation Facilities (hotels and furnished apartments).- Designed and implemented full automation of research solution from data collection to reporting that significantly reduced turnaround time by 50% for generating key insights to support client’s strategic planning and decision making- Delivered data-driven insight reports to track and monitor the trends of consumer behavior and preferences.- Developed enhanced research methodology and analytical framework to track and measure client’s industry KPIs- Produced Saudi tourism sector insight reports (quarterly/annual) that enabled SCTH to formulate national, provincial and destination specific strategies and policies.- Closely worked with cross-functional teams to offer wider range of products and solutions to clients.- Acted as coach, guide and mentor to direct reports and provided constructive feedback to them that helped in achieving performance standards.- Managed sales pipeline and reviewed it on weekly basis to ensure the achievement of quarterly and annual revenue targets. - Trained client resources on IT enabled reporting solutions for large-scale quantitative research data.- Proposal development, managing end-to-end research cycle and delivery of reports and final presentations to clients

Toronto, On, Ca

In this role, I was responsible for Market Research, Business & Strategic Planning, Competitive Intelligence (CI), Knowledge Management (KM) and Pre-Sales support.• Lead and conduct targeted market, competitive & customer analysis, including operational/growth strategies, market potential, sizing, demand-supply analysis, competitive assessment across number of priority segments• Conduct studies on various investment and growth opportunities and further perform financial modeling, scenario analysis and prepare revenue projections• Led Knowledge Management practice across three country practices• Involved in developing Gulf Holdings’ strategic plans covering both market development & market penetration strategies for various lines of business which provide a three year roadmap to increase market share across three countries• Analyze and present to EXCOM key market dynamics, trends, size, competitive landscape, opportunities and risks. Act as a Gulf Holding CI practice contact for KPMG ELLP and other MESA practices. Prepare regional CI reports on quarterly basis which are presented to MESA board members• Produced thought leaderships on various business issues/sectors• Planning, supervision and implementation of best practice Sales and Knowledge solutions• Act as an integral part of pre-sales process to coordinate business development efforts, RFP response, proposals and address knowledge requirements by working closely with sales team.• Closely worked with senior and cross functional leadership across three country practices to support them in the development and execution of strategic plans and for the launch of new business initiatives.• Project Management, relationship management, resource management and business reporting.

Toronto, On, Ca

• Developed internal business process maps to roll out Sales & Markets strategy.• Developed and implemented a web based Knowledge Management System that has significantly reduced firm’s response time to new business opportunities.• Established a competitive intelligence unit in KPMG Saudi Arabia. Acted as Subject Matter Expert (SME) for KPMG on Kingdom's competitive landscape, key industry change drivers, products and shared views on market threats and provided strategic and tactical competitive response recommendations for strategic planning.• Developed "competitive alert" process, informing key internal clients on market activities effecting firm's business.• Conducted extensive market research and provided decision support to senior management across all functions including business development, HR, Marketing and product development. Defined industry benchmarks that enabled the firm in evaluating its performance across various service lines and support functions. • Executed events and marketing campaigns in the Kingdom.• Conducted primary research studies and surveys in the Kingdom as per the requirements from internal clients.

Dhahran, Eastern Province, Sa

While pursuing my MBA, I worked as a Research Assistant in Management & Marketing Department at KFUPM. Worked with college faculty members in their research projects and was extensively involved in conducting both primary and secondary research.• Involved throughout the research process from questionnaire design, data collection, statistical analysis & modeling and producing a research report with meaningful results, conclusion and recommendations.• Developed research models for consumer research, performed hypothesis testing and analyzed results using various statistical techniques.• Formulated economic models which are tested through Econometric techniques and further analyzed results and produced research papers.SAMPLE RESEARCH PROJECTS:• A marketing research was conducted to find out how Saudi perceive domestic tourism, and find ways to promote domestic tourism.• A project was conducted to highlight the factors necessary for the successful implementation of Executive Information System (EIS) in Saudi Arabia.• A research study was conducted on measuring emotional intelligence at work place in tourism industry of Saudi Arabia.Core Competencies and Experience Gained:• Gained both qualitative and quantitative research techniques• Questionnaire design and data collection for a primary research• Hypothesis testing, Statistical analysis, Economic analysis, Econometrics, and hands on experience of using research packages like SPSS and Microfit• Strong analytical and research skills developed by writing research papers.

Worked in a capacity of software engineer and a part of in-house software development team at a leading telecommunication company.• Developed new software applications using object oriented programming techniques in Visual Studio .Net to support growing broadband and payphone divisions of the company• Implemented enhancements to running customer billing systems which had a customer base of over 30,000 across three major cities. Also, kicked-off a parallel development of a new billing system as Old system had limited flexibility for changes to accomodate new products and services of the company.• Full Application Lifecycle - System Analysis & Design, Development, Testing & Debugging and Documentation of IT Systems, Unified Modeling Language techniques.• Database design, management and reporting.Core Competencies and Experience Gained:• Project planning and execution• Organization’s IT requirement analysis, work flows, and system design• System documentations and Unified Modeling Language techniques• Desktop application development using object oriented programming techniques in Visual Studio.Net• Database design, management and reporting

Worked as a Software Engineer in Vector Technologies. My role was to develop web based applications for the international clients. I was responsible to:• Design, develop, test, debug and implement web based business applications.• Produce system and user documentation during the development of systems• Design and develop database systems in both MS Access and SQL Server• Plan how work is to be carried out to meet targets of the project or team taskCore Competencies and Experience Gained:• B2B and B2C web solutions development• Experience in web technologies – ASP, ASP.Net, HTML• Strong database experience in SQL Server and Microsoft Access• Testing, debugging and successful launch of web based system

Master Of Science - Ms, Data Analytics

Mba, Marketing & Finance

Master Of Computer Science, Software Engineering

Foundation Course, Accounting

B.Com, Accounting