Empowering product, design, CX, and growth @ Zirtue. Changing the idea that friends, family, and money don't mix.

Leading or assisting on a range of key projects pertaining to investor relations or digital product strategy.

Vessel was a B2B2C media company that added location-specific vertical video content (Instagram Stories) on thousands of hyper-engaging interactive maps across the web.The goal was to make content acquisition and monetization seamless for location-based publishers and creators. For 3.5 years, I led design, growth, payments, and business development. I earned insights from experienced investors, partners, and advisors in the B2C media/content landscape. I worked with a talented team of 5, pitched to over 200 investors, secured nearly $1M in funding, and navigated 3 pivots. Despite the ups and downs of this journey, and even without a major headline exit, Vessel remains one of the most rewarding experiences of my life.

(Acquired by KENT) Villy Custom is a tech-forward lifestyle cruiser bike company backed by Mark Cuban and Barbara Corcoran.- Joined as a Product Designer on the B2B team where I designed, pitched and deployed over 400 mockups for brands including Audi, Sprite, Sonos, and many more. - Promoted into a Digital PM role where I managed the overall UX and development of the online customizer - a core competency and key driver in the company's acquisition.- Promoted into a Senior Product/Partner role closing over $700K in partnership revenue by developing collaborations with 30+ micro and macro-influencers, along with A-list celebrities including Ellen Degeneres, Jaylon Smith, Kevin Hart, and more.

Developed an ad campaign for Arbys National working directly with Doner's EVP, General Manager. - Held focus groups, conducted market research, and leveraged high-level insights to lead the creation of a Summer media campaign. - Presented our findings to Arby's senior management.