Francesca Airoldi Email & Phone Number

Austria

Austria

Development of the analytics system for the analysis and monitoring of Red Bull digital worldwide offer (web analytics, mobile analytics and video analytics for more than 50 countries).Supporting all different departments and the top management with reports and strategic analysis based on the data collected. SEO and SEM activities.Main responsibility:- DATA STRATEGY AND ANALYTICS SYSTEM LEAD Drives the data strategy of Redbull.com, define needs for data collection and the analytics framework, defines the performance KPI to apply in order to monitor the performance of local editions of Redbull.com and coordinated the monitoring process, from KPI setting to periodic reporting and analysis. Identify gaps in the data capture strategy and collaboratively implement enhancements.- DECISION SUPPORT Synthesizes business requirements from multiple sources including digital business managers, development teams, and functional group members, working in strong relation with the Head of Channel Management and with the Editorial Teams responsible for the content development and management of Redbull.com. Define action plans – editorial, content strategy, marketing - in order to further develop the audience of Redbull.com based on the results of the performance monitoring. - CREATE DASHBOARDS AND REPORTSCreates and coordinates weekly, monthly and quarterly reports and dashboards. Performs users´ behaviour and customer experience analysis, consolidates and validates data, coordinates the implementation of tags and tracking parameters, Leads the A/B testing documents.- SEARCH ENGINE OPTIMISATION Selects, leads and cooperate with external SEO agencies for running SEO audits across all redbull.com web properties. - SEARCH ENGINE MARKETING Coordinates and runs international campaigns- RESEARCH AND INSIGHTS Defined information and data needs and commissions ad hoc reports as well acquire off-the-shelves reports.

Rti Interactive Media

Team coordination and development of the main web analytics systems for the analysis and monitoring of Mediaset’s web and mobile offer (Nielsen, Shinystat e Google Analytics).Analysis and development of the requirements needed to monitor the VideoMediaset product by integrating the product chosen on the market (Shinystat web/video analytics) with Mediaset’s technological platform.Organisation of the internal processes to monitor the Mediaset mobile assets through the integration of the different systems and platforms.Development of technical tools necessary for the internal management of web and mobile reports, customized on default/specific analysis web report.Development of user profile and management platform of the DB Mediaset tool to analyze users’ behaviour.Increase Mediaset’s websites visibility on Internet search engines (SEO).Report overall search engine performance for SEM campaigns and track theeffectiveness of new and existing campaigns.

Analysis and monitoring of the group’s web offer through the main web analytics systems. (Nielsen, Webtrends e Google Analytics).Organization of focus groups and navigability test for the launching / restyling of a site.Management of the database of the users registered on Mediaset sites and relating email marketing activities.Planning, coordination and development of new multimedia initiatives with the other corporate structures and relating communication plan.Results analysis for possible corrective actions.Creation of promotional and communication campaigns on the press, radio, web and TV.

Analysis and monitoring of the group’s web offer through the main web analytics systems. (Nielsen, Webtrends e Google Analytics).Organization of focus groups and navigability test for the launching / restyling of a site.Management of the database of the users registered on Mediaset sites and relating email marketing activities.Creation of promotional and communication campaigns on the press, radio, web and TV.

Assistant in the organization of events and relations with clients and suppliers

Degree In Economics At The University Of Pavia, Marketing Specialization

Education record