Samuel Leung Email & Phone Number

Hong Kong

• Licensed food factory setup consultancy• Menu development and budgeting• Operating procedures design process and excellence• Omnichannel strategies and management (Accounts includes Sweets N Stories, The Seed, Lebon Marche, Epoch Workshop, Unique Baking Lab, Johnny’s Bakery, It’s Cake Diary, Alice’s Homemade Cakes, CaKetoU, Bubble Cake, Cake Boom, Cookingkwan, Collabcoffee)- Market Intelligence - Food photography- Contents creation- Youtube short- Threads- Google ad- Google Tag Mgr- Google Merchant Center- Meta ad- Web development- SEO- Collaboration with niche influencers eg UFood, U Magazine, Weekend weekly, ReUbird, Klook, Openrice, Tripadvisor, 香港人.遊香港 (HKPPLTRAVEL), Timable, Caketionary, Rubberband, Poplady, Esquire, Foodiegogoooo, Chairmenhk- Short lease projectseg Sweet Green Carnival 2023 (The Mills), WeWeave 2023 (The Mills), O’South Fest 2024, A Caramel Affair at 170 Degrees (Nan Fung Place)- F&B solution for corporate functions and events eg offering desserts for Apple Asia (Employee recognition event); Shatin HospitalBank of ChinaRider Levett Bucknail (HK)The Bank of East AsiaChristian Family Service CentreKowloon Shangri-laTaste of AsiaTseung Kwan O HospitalStandard Chartered BankDoo GroupHK Baptist HospitalChina Resources (Holdings) CompanyHK Sanatorium & HospitalWinner Food Products Ltd The Boys’ & Girls’ Clubs Association of HKNorthern District HospitalTung Wah HospitalQueen’s Mary HospitalShatin (Tai Wai) General Out-patient ClinicKowloon HospitalLinkedIn HKChow Tai Fook JewelleryHuman Resources Office, CUHK The University of Hong Kong Chinese Medicine Clinic cum Training and Research Centre (Eastern District)Prince of Wales HospitalPrincess Margaret HospitalCaritas Medical CentreHAECOCPCSHousing AuthorityImmigration DepartmentCustoms and Excise DepartmentCUHK Medical CentreTJXAdventist HospitalStanley Yau Fan club- Digital Analytics

Hong Kong

• Creates sales action plans and leads process reengineering projects:- Sales Funnel - Product and Service Category - Pricing- Ads Contents - Ads Placements- Ads Budgets- Inventory Level- Supplier Delivery Performance- Cold Chain Delivery Costs and Performance- Customer Retention• Solves real-time “Last Mile” delivery problems• Undertakes and manages bookkeeping and accounting works with Accounts Department• Plans and launches pop-up stores to boost brand visibility, market buzz and sales * Japanese Culture Autumn Festival 2021 at D2 Place (200% increase in the Average Daily Sales during the period)• Handled water leak emergencies

• Builds a team to develop a new service line (Fresh Food Delivery) from scratch:- Brand positioning- Forecasting and budgeting- Resource planning- Design and engineering project management (Food factory & Warehouse)- Licenses application- Category management (Retail & Wholesale)- Packaging design- Costing and pricing- Procurement- Food safety plan (HACCP-based) development- Inventory control- Cold chain management- Web design, development and maintenance- Digital sales and marketing (Google organic SEO; Google PPC ads campaigns; FB & IG pages contents and ads management; Ads A/B Testing)- Sales exhibitions- Food influencer collaborations- Logistics management (Delivery Schedule planning, Delivery walker/ vehicle/ 3PL service booking)- Customer journey mapping- Customer relationship management (VIP discounts; Recipe Sharing Group)- Customer feedback management- Data analysis and business intelligence transformation (Google Analytics; Meta Analytics)- Sales and operational excellence

• Took on both junior and supervisory roles in rotation across operating divisions under the Cathay Pacific Group• Executed transformation projects with the Corporate Lean Team as well as stakeholders for operational excellence, including:user requirement specification, project prioritisation, business analysis, process optimisation, coordination with IT and vendors, User Accessibility Test, manual documentation, training and Key Performance Indicator controlSep 2018 - Dec 2018 Airport Service Delivery- Checkin services- Departure and Boarding services- Arrival services- Lounge services* Wheelchair request system for arrival* Lounge operator service delivery auditsJan 2019 - Feb 2019 Catering Centre of Excellence; Cathay Pacific Catering Service Limited (CPCS)- Logistics and distribution - Food production- Operations and services- Resources planning and management* Waste reduction projects* Tray-set workstation migration project* Catering equipment tracking app* Cabin dressing operator service audits* Bar & duty free sales equipment security project Mar 2019 - Jul 2019 Cargo Service Delivery; Cathay Pacific Service Limited (CPSL) Cargo Operations Centre:- Data Processing - Cargo Load Planning- Passenger Cargo Manifesting- Load Control- Ramp Co-ordinationCPSL:- Inbound Flight Unit- Outbound Flight Unit- Tracing and Post Flight Unit- Customer Service Counter- Warehouse Centre (Import and Export Modules)* Cargo Load Planning division rotation and process optimisation* Service planning and development projects support

• Performed company-standard safety and security procedures for every flight• Provided touching and exceptional in-flight services with teams, including cabin cleaning, inflight facilities preparation, greeting as well as food and beverage delivery, to passengers over the globe• Enrolled into the Elite Sales Force to conduct inflight sales services • Anticipated and responsed to passengers' special needs and complaints with heart and empathy• Participated in Cabin Crew Consultation Group for inflight service enhancement at the Inflight Service Delivery* Business class meal ordering app* Retail product and experience enhancement

Hong Kong International Airport

• Received on-the-job training at both operational and commercial departments to comprehend the supply chains of in-flight services • Worked with teams from different subdivisions in conducting business process reengineering and lean projects* Utilisation of top-up meal delivery vehicle* Efficiency of dish-wash machine* First and Business class dishing enhancement* Maximisation of staging area of washed equipment• Assisted in following up on issues about menu queries and proposals, price indications, and quotations for airline accounts at the Pricing department

Hong Kong

• Proactively developed new business opportunities through a range of channels (WeChat, call, eDm, website, search engine, Alibaba, trade Show, company visit)• Maintained Customer Relationship Management databases, and analysed customers' behaviours to provide customer-centric products and services • Collaborated with the Merchandising Team and suppliers in sourcing the fabrics based on customers' requirements• Handled customer enquiries, sample delivery, quotation negotiation, logistics follow-up and complaints• Managed fabric sample systems, website contents (Magento) as well as product catalogues

Hong Kong International Airport

• Revised aircraft engineering training material for both technical and soft-skill training courses at the Technical Training department• Enhanced eDictionary system for aircraft engineering learning by inserting animation and implementing new web-design layouts• Recommended and implemented new eLearning platforms and tools for both training instructors and mechanic trainees

Hong Kong International Airport

• Prepared and sent invoices to customers at the Accounts department• Helped cross-checking financial statements and reports

Master Of Science, In Electronic Commerce And Internet Computing

Bachelor Of Business Administration (Hons), In Ecommerce; Minor In English And Communication

Activities and Societies: CityU Buddy Scheme (Mainland and External Affairs Office, CityU) - CityU Buddy; 24th Squash Racket Society.

General English At An Advanced Level At The English Language Academy

Activities and Societies: Worked as a Voluntary Recreation Assistant at St. Patrick's Rest Home and Hospital to provide company.