Speaker and mentor in sessions: Branding & Design, Growth Marketing, Go-to-market

Develop and execute merchandising strategies to highlight the most relevant products and increase their visibility on marketplaces. This includes selecting featured products, creating landing pages, and implementing special promotions.Work closely with the marketing and sales teams to ensure that product information is accurate, complete, and appealing.Consolidate the best practices of merchandising and optimization on marketplaces.Generate analyses and use tools such as Helium, Nubimetrics, and others to make informed decisions.Attention to detail and the ability to manage multiple projects and tasks simultaneously.

Developed and executed strategies to enhance user retention through content and continuous site optimization.- Implemented a robust documentation structure and collaborated with stakeholders to prioritize and meet requirements.- Achieved budget optimization of up to 80% through successful landing page migration.- Led the launch of 10 new brands and created optimized microsites for marketplaces like Mercado Libre, Amazon, and Liverpool.Coordinated the implementation of landing pages and site changes for high-tempo campaigns such as Hot Sale, Buen Fin, and Black Friday.Managed and optimized AMVO's CMS.Brands:Luuna | Nooz | Mappa | Brugmann | Ergo | Oiils | Nubed | Quilty | Kapoop | And more...

Developed and implemented effective SEO positioning strategies for Luuna and other group sites, resulting in increased website visits and interaction time.- Generated over 36,000 positive reviews across 40+ stores through Local SEO efforts.- Create and optimize all the blogs for the different brands. - Managed and delegated tasks to agencies and 3rd-party partners.

Oversaw digital strategies, distribution channels, and optimization to achieve established metrics.- Integrated agencies for media optimization and public relations.- Led the graphic and audiovisual team for the development of websites, apps, ebooks, podcasts, online courses, in-person courses, ads, and mailing.- Successfully launched ArkEducation, acquiring 119 new clients within the first week of promotion with zero budget.- Positioned brands such as Imparables Podcast, Arkeducation, and Arkangeles in the ecosystem.- Contributed to the development of new products from ideation to go-to-market.- Coordinated differents events for the brand in LATAM, Colombia & Spain.

Authored articles and value-packed ebooks for entrepreneurs, resulting in increased leads, newsletter subscriptions, and over +1000 content downloads.

COLATAM es una red de coworkings y business centers latina que tiene como reto fomentar la industria y con las mejores prácticas del mercado apoyar a los operadores.

Developed comprehensive communication strategies for online and offline channels, leading the team in managing, designing, and implementing effective social media campaigns, website updates, and events to expand the business's network.- Optimized advertising investment, achieving a 70% increase in organic results and database growth.- Established a replicable structure for generating and closing partnerships, expanding active allies from 10 to 176, including government organizations, universities, accelerators, and investors.- Grew the mailing database by over 45% annually with minimal budgets.- Created, implement, and coordinated communication efforts.

Developed persuasive sales pitches, retention programs, and ensured proper coworking space maintenance across two locations.

- Planned, created, and executed digital strategies on social media, email marketing, blogs, ads, and CRM to generate leads.- Managed in-house client relationships and successfully extended annual contracts.- Worked with clients such as SEGOB, Walmart.com.mx, Bestel, Lula Oribe, and Segundamano.mx.

- Created content for blog 1001 Consejos with SEO- Worked with HTML for SEO Positioning.- Strategy planning for social media using testing and best practices Brands: HBO Latam and different films.- Adwords optimization.