Aish Shirahatti Email & Phone Number

New York, NY, US

San Francisco, California, US

• Built out an ML Account Propensity Scoring model to better analyze prospective accounts, product fit, and pipeline quality
• Managed KPI tracking on GTM marketing funnel including lifecycle, organic, paid digital, events, and new business inbound
• Curated a framework for cross-functional collaboration between marketing and sales to use marketing insights for enablement

The Cloud, US

• Built a streamlit tool that utilizes machine learning to allow users to uncover the root causes of periodic changes in KPIs, contributing to data-driven decision-making.
• Led an overhaul of website traffic reporting through Streamlit. Elevated understanding of user paths, clickthrough rates, and traffic monitoring for enhanced strategic insights.

The Cloud, US

• Create and maintain over 15+ dashboards across all marketing functions to predict real-time ROI and dynamically optimize marketing programs on a global scale.
• Navigate a sophisticated martech ecosystem, including Airflow, dbt, Snowhouse, Snowflake, Tableau, and Streamlit. Develop and deliver stakeholder-specific deliverables.
• Hosted compelling external webinars spotlighting Snowflake's inventive applications across diverse use cases. Shared insights and advancements with a broad audience.
• Manage end-to-end project processes, from roadmap planning and stakeholder communication to feature identification for all data tool builds.
• Developed a comprehensive business review dashboard with a complex data model, providing a glanceable view of the entire marketing ecosystem, including pipeline, campaign activity, and leads.

Palo Alto, CA, US

• Created data reports identifying areas of optimization, future feature buildouts, and engagement data
• Generated UI-based feedback on the website and user experience
• Assisted with product demo preparation process including creating branded collateral and follow-up

• Served a project management role as a senior consultant presiding over a team of 3-5 associates on over 5 10-week client engagements which included developing a customer acquisition pipeline and building and.
• Managed and streamlined recruitment process of incoming firm associates and marketed the process to prospective applicants
• Designed uniform deliverable decks to utilise in firmwide external engagements

• Actively serving as an associate consultant in Cal Poly's official student-run consulting group
• Generating data-driven deliverables and recommendations for clients in industries ranging between enterprise software, non-profit, consumer products, professional services, and media

San Luis Obispo, US

• Led and streamlined recruitment processes for over 20 new Women in Business board members for the upcoming year
• Created a long-term vision for upcoming club initiatives and identified the club's growth strategy on campus
• Assisted with overall planning and strategy with over 7 independent programs and 15+ events hosted by the club throughout the year

San Luis Obispo, US

• Led an official Cal Poly student course of 40+ freshman and 10+ mentors in a 9-week professional development program which emphasizes development workshops, networking, executive roundtables, and case study training

Seattle, WA, US

• Worked with Amazon Transportation Services data to build out visualization and strategy for key metrics that tracked transit hours for Middle-Mile transportation routing and planning
• Queried data via Redshift and built out SQL model to break trips into digestible segments for deep dives
• Engineered coverage, cost, and resource dashboards via Tableau to highlight pain points with routing/ planning coverage
• Generated strategic data-driven recommendations in optimizing routing segmentation

California, 94086, US

• Worked with 2 years of financial transactional data in order to optimize the method for reporting and forecasting trends based on various KPIs
• Transitioned from the excel-based reporting model by creating a tableau-based model to allow for dynamic views, increased SKU monitoring, and decreased margin of manual error
• Optimized a 1-2 hour month-end reporting task to take 10 minutes and developed a forecasting model to project 2020 costs at a granular part level thus increasing accuracy
• Participated in personal development training within various financial sectors, tableau, excel, and the ISI analytical process

Saratoga, California, US

• Founded Illuminate Speech & Debate an organization dedicated to creating classes and summer camps for elementary and middle school children
• Hosted over 60 students and raised over $60,000 in the first year of operations via Los Gatos Recreation facilities
• Created a unique curriculum that blended hard and soft skills of public speaking while catering to student age
• Managed a team of 6+ Instructors

San Luis Obispo, CA, US

• Streamlined communication and event planning to increase member participation in the Indian Community of Cal Poly SLO

San Luis Obispo, CA, US

• Addressed student inquiries regarding recruiting opportunities and available campus resources
• Handled administrative tasks including student data entry and on-campus job posting

San Francisco, California, US

• Served a product management role in restructuring the company website, generating JIRA tickets for feature requests, and identifying web bug fixes
• Enhanced the customer support experience by increasing client access to knowledge libraries for feature use and creating a concise onboarding packet
• Increased partner network health by reducing operating costs by $20,000 annually across 4 states, and built network in over 10 states
• Created monitoring dashboards for network health via Looker data visualization and reporting
• Generated marketing deliverables including blog posts, Instagram posts, and SOPs for future edits and posts

San Luis Obispo, US

• Worked on a selective team to plan and promote the annual Defining Her Future conference which hosted 10+ companies from across the nation, and boasted over 400 attendees
• Generated marketing collateral and coordinated communication with network executives

San Luis Obispo, US

• Participated in a 9-week professional development program which emphasizes development workshops, networking, executive roundtables, and case study training

Bachelor'S Degree, Business Administration, Information Systems

High School Diploma