Aisha Nicole Albritton Email & Phone Number

Houston, Tx, Us

Houston, Us

*Lead the planning, execution, and optimization of all trade show/ event marketing activities in North America and Europe, aligning efforts with broader business and revenue goals​.*Develop strategies to increase booth traffic through interactive booth designs, AR/VR technology, gamification, and personalized attendee experiences​.*Drive lead generation by creating pre-show marketing campaigns, capturing attendee data on-site, and implementing follow-up strategies that nurture long-term partnerships​.*Design/implement interactive trade show booths that incorporate cutting-edge technology, experiential marketing, and hands-on demonstrations to create memorable attendee interactions​.*Align event marketing with digital marketing, social media marketing, and content marketing to extend the reach of trade show investments and drive post-event engagement​.*Lead the creation of content that highlights event successes and continues engagement beyond the event​.*Develop and track KPIs such as lead conversion rates, cost per lead, and sales pipeline generation to assess event performance and make data-driven adjustments​.*Use real-time data during and after events to measure attendee engagement and adjust strategies for maximum impact​.*Oversee the integration of event management platforms and marketing automation tools to streamline lead capture, follow-ups, and analytics​.*Manage external vendors for booth design, technology providers, and event logistics, ensuring high-quality deliverables within the allocated budget​.*Oversee event marketing budget, allocating resources effectively to maximize ROI across multiple trade shows and conferences​.*Lead a cross-functional team of marketers, designers, and external partners to execute all trade show and event marketing aspects.*Provide mentorship and guidance to team members, fostering a collaborative and innovative environment that consistently seeks to push the boundaries of event marketing.

• Drive clients’ brand exposure and growth by providing comprehensive PR, brand development, event production, and social media management services. • Spearhead up to 20 projects annually, providing leadership, delegation, and creative direction to 20 team members across simultaneous campaign lifecycles. Maximize internal profitability by skillfully managing ~$50K to 100K budget per event/campaign. • Forge and sustain positive working relationships with clients’ executive decision-makers; ensure completion of high-quality deliverables to generate repeat business and referrals. • Expand clients’ digital footprint and optimize SEO by creating websites via Wix.com, Shopify.com, and WordPress.com. Also, utilized social media platforms such as Facebook, Twitter, Instagram, Linked-In, and Snap Chat to expand and increase clients' brand visibility.• Facilitate seamless event execution by coordinating all logistics; manage the venue, entertainment, décor, promotional materials, security, media, sponsors, radio, social media campaigns, ticket sell facilitation, and coordinating a 45+-member event team.• Increase quality in clicks and conversions by analyzing and reporting weekly, monthly, and quarterly SEM metrics; handle up to $10K monthly budget per search campaign. • Boost clients’ media presence by pitching and soliciting interviews across advertising mediums and by coordinating and executing media days, press events, award show appearances, and speaking engagements; create custom press materials aligned with client image.Campaign Highlights• Augmented social media follows by 15% after deploying experiential marketing events for brands such as Jameson, Jack Honey, Cîroc, St. Clair Vodka, and Not Your Father’s Bourbon. Campaigns drove purchase demands in brands’ respective markets while garnering significant press coverage.

Boston, Us

▪ Managed, developed, and implemented marketing communications strategies for WE in the Word, WIN Network and ARISE.▪ Created marketing and communications strategies across 3 organizations that included social media campaigns, public relations campaigns, and advertising campaigns.▪ Managed the marketing team, public relations team, and digital marketing team▪ Managed $300,000 marketing budget for WE in the World▪ Supported the planning and execution of meetings, special events, and conferences.▪ Created consistent themes, messaging, and branding in all communication touchpoints,including advertising, social media, website redesign, annual reports, and hard copy materials to be used at conferences and events. ▪ Sourced and developed content and visual collateral for campaigns.▪ Tracked projects and prepared status reports for stakeholders.▪ Developed and oversaw efficient processes for the review and approval of allcommunication materials.▪ Liaises with the media, vendors, and internal project management teams.▪ Creation of marketing materials to be used in fundraising efforts.▪ Creation of an Annual Report that outlined the organization's 4-year tenor.▪ Editing of Bi-Weekly Newsletter and Digital Digest. ▪Weekly presentation at team meetings.▪Creation of targeted social media content and videos to increase brand visibility.▪ Creation of digital videos that increased voter registration for the WIN Measures Voting Process.▪ Worked with the Director of Technology to create A.I.,' Lori', to help improve Map of the Movement user experience and visibility.

• Enhanced clients’ public image by overseeing branding/PR initiatives including campaigns, interviews, and appearances; coordinated magazine shoots and listening sessions for major firms and music artists. • Strengthened key company executives’ reputations by pitching and soliciting interviews/stories. •Maintained relationships with several media outlets such as B.E.T, MTV, Bravo Network, local and national radio stations, and various print media.•Writing, editing, and revision of all copy for advertising, email, and interactive campaigns.• Pitched and solicited interviews and stories for key company executives.•Coordinated logistics of appearances and interviews for clients.•Managed brand campaigns.•Coordinated artist media events such as magazine shoots and interviews, TV appearances, and listening sessions for major firms clients.

Chicago, Il, Us

Developed monthly Marketing and Publicity campaigns by implementing Print, Outdoor, Broadcast, Press Events, and Celebrity Advertising to meet client needs. •Produced newsletters, press releases, media kits, speeches, copy, magazine articles and interactive social media content to further drive national coverage to targeted audience increasing revenue by 65%.•Focused on Diversity Marketing campaigns that created effective communication methods that established a mix appropriate to the various diverse groups active in said clients market by utilizing radio, print, television and internet media.•Within budget I created direct mailers such as advertising circulars, catalogs, blind mail, book-a-logs, and snap mailers to protect and enhance clients’ brand all while effectively creating press releases and coordinating press events.

Y, Journalism, Public Relations

Education record