• Supervised product development efforts, collaborating with cross-functional teams (Engineering, Design, and Marketing) to deliver customer-centric products that meet business goals. • Conducted market research and analyzed user feedback to identify user pain points and opportunities for product innovation. • Created detailed user stories for the engineers to create a prototype for tests. • Developed and executed product marketing strategies, leveraging data-driven insights and growth-hacking techniques to acquire, activate, retain, and monetize users.• Defined a 10-month road map for product development. • Cultivated relationships with external partners and investors to drive awareness and adoption of CollectWaves products.• Liaised with web3 influencers and builders to develop mutually beneficial relationships. • Built consensus and aligned stakeholders on product vision, roadmap, and releases.

• Collaborated with development, marketing, and customer service teams on product development and the creation of roadmaps. • Pioneered a segment called “office hours” with the first episode receiving 8535 views in its first 24 hours. • Conducted competitive analysis to identify opportunities for innovation in the company’s product and services.• Supervised 5 writers across 6 lifestyle niches to ensure articles passed the quality check and got posted at the scheduled time. • Trained in-house writers and volunteers in SEO and marketing principles to improve the website ranking on google. • Maintained and developed social media marketing calendars which allowed content to be scheduled and published promptly. • Created marketing and product strategies for the magazine and third-party clients. • Conducted competitive analysis to identify opportunities for innovation within the company’s product and services.

- Restructured previous website content to be simpler, more readable, and sellable content without ridding it of its initial meaning and value. - Published a press release on TechPoint, the article received over 500 reads. - Conveyed clear and easily understandable messages in consultation blog posts on students financing overseas. - Implemented feedback and changes required by the employer.

- Created content targeted at over 3000 higher institution students to encourage participation in exchange programs. - Worked with the head of marketing to come up with ingenious ideas for a virtual conference with over 100 people in attendance.- Paired written content with relevant images to help engagement, readability, and understanding.