Aisha Barnes (She/Her) Email & Phone Number

United States

Concord, Ma, Us

Chicago, Illinois, Us

Chicago, Il, Us

• Developed engagement strategy using audience insights to drive inquiries and increase re-enrollments.• Created integrated campaigns to support alumni and enhance brand awareness.• Utilized marketing strategy and execution to achieve business objectives.

Lake Forest, Illinois, Us

Grainger is a leading business-to-business organization with over 3.2 million customers products in categories such as safety, material handling and metalworking, along with services like inventory management and technical support. With more than 1.6 million quality in-stock products, a consultative sales approach, technical and product expertise, a premium digital experience and the ability to get complete orders to customers quickly to help keep their operations running and their people safe. In my previous role, I was responsible for working collaboratively for end-to-end campaign management and for leading continuous optimizations of marketing programs. I drive the implementation of consistent, effective, and timely integrated marketing strategic plans for the medium customer segment, My focus includes the creation of sales enablement materials and customer-facing assets for lead generation and driving revenue with mid-sized customers.

De Leon Springs, Florida, Us

Sparton Corporation (NYSE:SPA), is a provider of complex and sophisticated electromechanical devices with capabilities that include concept development, industrial design, design and manufacturing engineering, production, distribution, field service, and refurbishment. The primary markets served are Medical & Biotechnology, Military & Aerospace, and Industrial & Commercial. Headquartered in Schaumburg, IL, Sparton currently has fifteen manufacturing locations and engineering design centers worldwide. In my role at Sparton, I was responsible for the development, implementation and support of marketing and marketing communications strategies for the Engineered Components & Products (ECP) business segment, within the context of the corporation’s vision and strategy for growth. My focus was on creating and discovering opportunities to best leverage marketing strategies and tactics across brands and business platforms with a concentration in branding, digital marketing, lead generation and nurturing. Due the impending sale of the company, I searched for new opportunities after only 11 months in the role.

Itasca, Illinois, Us

Knowles Corporation (NYSE: KN) is a market leader and global supplier of advanced micro-acoustic solutions and specialty components serving the mobile communications, consumer electronics, medical technology, military, aerospace and industrial markets. Knowles has a leading position in micro-electro-mechanical systems microphones, speakers and receivers which are used in smartphones, tablets and mobile handsets. Knowles is also a leading manufacturer of transducers used in hearing aids and other medical devices. Founded in 1946 and headquartered in Itasca, Illinois, Knowles has more than 11,000 employees in 36 locations around the world.As a result of a decline in 2014 revenues, my position in corporate communications was eliminated after only 9 months. The organization removed this newly created role to focus on recovery from manufacturing issues related to the revenue loss.During my brief tenure at Knowles, I led the development of corporate reputation, PR, and integrated marketing strategies. As part of a new shared service to the organization, I drove multi-stakeholder initiatives within the overall brand strategy and set direction for global execution. I also managed the digital strategy initiative including creative execution and content development.

Chicago, Il, Us

USG Corporation (NYSE: USG) is a manufacturer and distributor of high-performance building products throughout the United States as well as globally through their joint ventures. Headquartered in Chicago, USG worldwide operations serve the commercial, residential, and repair and remodel construction markets. USG wall, ceiling, exterior sheathing, flooring underlayment and roofing systems provide leading-edge building solutions, while L&W Supply branch locations efficiently stock and deliver building materials throughout the United States. In my role, I was responsible for the creation and execution of marketing campaigns and sales programs that communicated and reinforced brand and product messaging while driving sales of products with channel partners and end users. Reporting to the Director of Integrated Marketing, I served as the marketing lead for our distribution partner (L&W Supply) and our retail/big box customers. I also developed marketing programs for the two largest business units, wallboard and joint treatments/accessories.

Chicago, Il, Us

Led the creation and execution of marketing programs that built awareness, drive sell-through, and increased brand loyalty with all customer channels.

Chicago, Il, Us

Developed programs and tools to reinforce brand and product messaging while driving sales of USG products within the national accounts customer base.

Chicago, Il, Us

Chicago, Il, Us

Provided assistance to team members as the primary knowledge resource. Maintained excellent service levels through order entry, follow-up and allocation management.Supervised 10 team members to ensure continuous customer focus.

Chicago, Il, Us

Emphasis on key account management, territory expansion, and addressing client needs. Developed customer base through direct marketing and customer service. Managed $2 million territory in Eastern United States.

Bachelor, Management

Education record