Dia Guild brings luxury, artisanal products from Southeast Asian brands to a global audience via our digital e-commerce platform and dynamic, international retail events. We take an omni-channel approach to create a meaningful customer experience and vibrant community. Dia's mission is to champion Southeast Asia's creativity and artisanship to develop the worldwide recognition it deserves. Role & Achievements:- Manages all marketing for the platform including omni-channel social media assets, email direct marketing, WhatsApp for business, press relations, paid digital advertising, and editorial content.- Drove over MYR1M in sales to date through online and offline marketing campaigns.- Pitched and onboarded 30+ SEA brands by helping them to tell their stories through brand profiles and product pages.- Helped secure partnerships with organisations like London Craft Week, hospitality partners like The Datai Langkawi, Pan Pacific London, Hyatt Centric Kota Kinabalu, Else Hotel.- Created content for six exhibitions to date including on decolonialism, inclusive luxury, craft conservation; spearheaded development of performing arts programming for Dia Guild events.www.diaguild.com| @diaguild

- Contributor for How We'll Win, Quartz's special project on gender equality in the workplace. - Contributor for Harper Bazaar Malaysia.- Poems anthologised in Malaysian Millennial Voices (2021); performs spoken word.- Devised and starred in Dulu. Saat Itu.(2020), an experimental theatre show, recipient of the CENDANA Malaysia Performing Arts Grant.- Wrote the original screenplay for a short film with a global team, currently in post production.

- Previously Director of Brand Marketing & Commercial Planning (prior to founding Dia).- Led pilot programme for Saujana Cares Foundation, the group’s philanthropic arm, including first time fundraising (raised MYR170K+) and executing food aid and education technology projects.- Developed branding and social media strategies for the group’s hospitality ventures.

- Published both daily news stories and full-length features that were SEO-optimised.- Traffic hits include features on user data, the porn industry, esports, Crazy Rich Asians, Spotify. - Co-led trial for Quartz Concierge, a customised news service, including prototyping and user tests.

- Created and taught "Critical Reading & Writing" workshops.- Gained insight into admission consultancy and the education sector in Asia.- Mentored private students and helped them gain entry to elite schools overseas.

- Managed Beauty and wellness section; authored diverse content with multimedia integration.- Developed in-depth knowledge of luxury and lifestyle sectors- Invited for press trips including Diptyque (Paris), Aman Resorts (Sri Lanka, Tokyo, Bali), Decorté (Tokyo), Bulgari (Singapore).- Interviewed celebrities including Dianna Agron, Kat Von D, Charlotte Gainsbourg.

- Wrote closing speech for former PM, Najib Razak, at the 2015 Khazanah Megatrends Forum.- Contributed to a study on leadership and digital disruption.- Experienced a sovereign wealth fund during a major currency & political (1MDB) crisis.

- Contributed to and published articles for the RAGE and Lifestyle columns.

- Liaised with various managers while rotating around different departments.