Aisha Felder

Aisha Felder Email and Phone Number

Fractional Chief Marketing Officer | Omni-Channel Marketing Strategy Expert @ Infinity Global Connections
Aisha Felder's Location
Clemmons, North Carolina, United States, United States
Aisha Felder's Contact Details

Aisha Felder personal email

Aisha Felder phone numbers

About Aisha Felder

Leading marketing initiatives with a focus on digital transformation at Red Shoe Marketing Group, my tenure has been marked by innovative strategy development and brand positioning. We've realized year-over-year revenue growth through the deployment of promotional campaigns and the fostering of cross-functional partnerships. With an extensive background in omni-channel marketing and communications, our team has successfully enhanced consumer experiences across various sectors, including education and non-profit. My passion for digital ecosystems has enabled us to build brand equity and loyalty, contributing to the substantial expansion of the organizations I've served.

Aisha Felder's Current Company Details
Infinity Global Connections

Infinity Global Connections

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Fractional Chief Marketing Officer | Omni-Channel Marketing Strategy Expert
Aisha Felder Work Experience Details
  • Red Shoe Marketing Group
    Fractional Chief Marketing Officer
    Red Shoe Marketing Group Mar 2017 - Present
    As a seasoned marketing executive with a passion for driving digital transformation and fostering omni-channel engagement, I've built a career marked by delivering measurable brand growth, enhancing consumer experiences, and spearheading strategic initiatives across diverse industries. My expertise lies in crafting innovative marketing strategies, optimizing digital ecosystems, and leading high-performing teams to achieve organizational objectives.
  • Infinity Global Connections
    Fractional Chief Marketing Officer
    Infinity Global Connections Feb 2015 - Present
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  • Thurgood Marshall College Fund
    Vice President Marketing
    Thurgood Marshall College Fund Oct 2022 - May 2024
    Washington, D.C., Us
    Develop and lead brand positioning and creative execution of the overall brand strategy including digital, PR and strategic communications. Lead a team of managers and sr directors to deploy effective promotional campaigns while building cross functional synergy through internal and external stakeholders driving YOY incremental revenue growth.
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  • The Dream Center Of Forsyth County
    Board Member- Fractional Cmo
    The Dream Center Of Forsyth County Jan 2021 - May 2024
    Winston-Salem, Nc, Us
    Serve as the CMO to the Dream Center building brand strategy, positioning, and leveraging expert guidance in investing in resources.
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  • Reynolds American Inc.
    Sr. Director Consumer Marketing
    Reynolds American Inc. Mar 2020 - Sep 2022
    Us
    Led the largest acquisition in the modern oral category of DRYFT nicotine pouches positioning VELO as the #2 modern oral brand in the category increasing market share by 50%. Partnered cross-functionally across all levels ensuring key digital marketing campaigns and overall launch was executed in <9months.
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  • Bacardi
    Director Of Marketing
    Bacardi Jan 2017 - Dec 2018
    Pembroke, Bm
    Bacardi LTD2017 - 2019Miami, FLSpearheaded the development of the annual Go to Market marketing plan, focusing on key growth potential and affluent segments. Formulated an annual integrated marketing plan focused on building brand awareness, engagement, trial and acquiring new ultra-premium customers. Led a team of markets and sales managers, assigning duties, monitoring performance, and mentoring and coaching the staff.
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  • The Coca-Cola Company
    Sr. Manager Brand
    The Coca-Cola Company 2014 - 2017
    Atlanta, Ga, Us
    Coca-Cola North AmericaJan 2013 - Jan 2017Atlanta, GADirected product marketing and promotional launches for premium brands such as Smartwater and Diet Coke. Coordinated a multimillion-dollar budget, investing in high ROI approaches and carefully tracking spending to ensure adherence. Led a cross-functional team with internal and external stakeholders, promoting collaboration to deliver market execution and positive results.
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  • The Coca-Cola Company
    Sr. National Account Executive- Healthcare
    The Coca-Cola Company Jan 2011 - Feb 2013
    Atlanta, Ga, Us
    Coca-Cola North America2011 - 2013Boosted profitability of current business by 20% by effectively negotiating contract details for the largest Hospital GPO (Group Purchasing Organization). Expanded market share and profit margins by formulating and implementing consumer promotions and sales methods.
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  • The Coca-Cola Company
    Brand Manager
    The Coca-Cola Company Dec 2008 - Jan 2011
    Atlanta, Ga, Us
    Developed and administered strategic marketing plans for such brands as Coke, Diet Coke, Sprite, Gold Peak, Minute Maid, Dasani into the multicultural consumer segment. Partnered with key media properties, such as BET, Essence, Ebony, TV One/Radio One to drive brand engagement. Conceived and initiated a targeted go-to-market model for regional and customer activation.
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  • The Coca-Cola Company
    Regional Brand Manager
    The Coca-Cola Company May 2007 - Dec 2008
    Atlanta, Ga, Us
    Designed and implemented marketing and brand strategies for Powerade and Full Throttle brands. Co-developed Regional Go-To Market strategy for Key retailers, utilizing pricing trends, key metrics and analysis.
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  • The Coca-Cola Company
    Operational Marketing Manager
    The Coca-Cola Company Aug 2004 - May 2007
    Atlanta, Ga, Us
    Directed the formation of 8 new product execution plans in the Ohio area while aligning brand launches for the Coca-Cola portfolio to maximize distribution.
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  • Pepsico - Frito Lay
    District Sales Manager
    Pepsico - Frito Lay Aug 2000 - Aug 2004
    Purchase, New York, Us
    Successfully led a team of 20 account managers and merchandisers. Responsible for driving sales growth of an average of 5% annually.
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  • Northlich
    Assistant Account Manager
    Northlich 1999 - 1999
    Cincinnati, Ohio, Us
    Worked on the ASACOL and ATTENDS product teams at this full-service advertising agency. Headed up research analyses on adult women’s health drinks to support new product development.
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Aisha Felder Skills

Cross Functional Team Leadership Strategy Market Planning Fmcg Sales Operations Strategic Planning Marketing Segmentation Advertising Management Shopper Marketing Negotiation Sales Product Development Retail Marketing Strategy Fast Moving Consumer Goods Leadership Digital Marketing Consumer Products Social Media Brand Management Social Media Marketing Field Marketing Marketing Management Customer Insight Trade Marketing Brand Architecture Brand Equity Brand Awareness Consumer Insight Competitive Analysis Coaching Training Program Management Operations Management Customer Experience Email Marketing Change Management Human Resources Human Resources Online Marketing

Aisha Felder Education Details

  • Indiana Wesleyan University
    Indiana Wesleyan University
    General
  • Miami University
    Miami University
    Marketing
  • Walnut Hills High School
    Walnut Hills High School

Frequently Asked Questions about Aisha Felder

What company does Aisha Felder work for?

Aisha Felder works for Infinity Global Connections

What is Aisha Felder's role at the current company?

Aisha Felder's current role is Fractional Chief Marketing Officer | Omni-Channel Marketing Strategy Expert.

What is Aisha Felder's email address?

Aisha Felder's email address is ai****@****hoo.com

What is Aisha Felder's direct phone number?

Aisha Felder's direct phone number is 140490*****

What schools did Aisha Felder attend?

Aisha Felder attended Indiana Wesleyan University, Miami University, Walnut Hills High School.

What are some of Aisha Felder's interests?

Aisha Felder has interest in Toastmasters, Investing, Delta Sigma Theta, Helping Others, Atlanta, Discovering Innovation.

What skills is Aisha Felder known for?

Aisha Felder has skills like Cross Functional Team Leadership, Strategy, Market Planning, Fmcg, Sales Operations, Strategic Planning, Marketing, Segmentation, Advertising, Management, Shopper Marketing, Negotiation.

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