Aisha Felder Email & Phone Number

As a seasoned marketing executive with a passion for driving digital transformation and fostering omni-channel engagement, I've built a career marked by delivering measurable brand growth, enhancing consumer experiences, and spearheading strategic initiatives across diverse industries. My expertise lies in crafting innovative marketing strategies, optimizing digital ecosystems, and leading high-performing teams to achieve organizational objectives.

Washington, D.C., Us

Develop and lead brand positioning and creative execution of the overall brand strategy including digital, PR and strategic communications. Lead a team of managers and sr directors to deploy effective promotional campaigns while building cross functional synergy through internal and external stakeholders driving YOY incremental revenue growth.

Winston-Salem, Nc, Us

Serve as the CMO to the Dream Center building brand strategy, positioning, and leveraging expert guidance in investing in resources.

Us

Led the largest acquisition in the modern oral category of DRYFT nicotine pouches positioning VELO as the #2 modern oral brand in the category increasing market share by 50%. Partnered cross-functionally across all levels ensuring key digital marketing campaigns and overall launch was executed in <9months.

Pembroke, Bm

Bacardi LTD2017 - 2019Miami, FLSpearheaded the development of the annual Go to Market marketing plan, focusing on key growth potential and affluent segments. Formulated an annual integrated marketing plan focused on building brand awareness, engagement, trial and acquiring new ultra-premium customers. Led a team of markets and sales managers, assigning duties, monitoring performance, and mentoring and coaching the staff.

Atlanta, Ga, Us

Coca-Cola North AmericaJan 2013 - Jan 2017Atlanta, GADirected product marketing and promotional launches for premium brands such as Smartwater and Diet Coke. Coordinated a multimillion-dollar budget, investing in high ROI approaches and carefully tracking spending to ensure adherence. Led a cross-functional team with internal and external stakeholders, promoting collaboration to deliver market execution and positive results.

Atlanta, Ga, Us

Coca-Cola North America2011 - 2013Boosted profitability of current business by 20% by effectively negotiating contract details for the largest Hospital GPO (Group Purchasing Organization). Expanded market share and profit margins by formulating and implementing consumer promotions and sales methods.

Atlanta, Ga, Us

Developed and administered strategic marketing plans for such brands as Coke, Diet Coke, Sprite, Gold Peak, Minute Maid, Dasani into the multicultural consumer segment. Partnered with key media properties, such as BET, Essence, Ebony, TV One/Radio One to drive brand engagement. Conceived and initiated a targeted go-to-market model for regional and customer activation.

Atlanta, Ga, Us

Designed and implemented marketing and brand strategies for Powerade and Full Throttle brands. Co-developed Regional Go-To Market strategy for Key retailers, utilizing pricing trends, key metrics and analysis.

Atlanta, Ga, Us

Directed the formation of 8 new product execution plans in the Ohio area while aligning brand launches for the Coca-Cola portfolio to maximize distribution.

Purchase, New York, Us

Successfully led a team of 20 account managers and merchandisers. Responsible for driving sales growth of an average of 5% annually.

Cincinnati, Ohio, Us

Worked on the ASACOL and ATTENDS product teams at this full-service advertising agency. Headed up research analyses on adult women’s health drinks to support new product development.

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Science (B.S.), Marketing

Education record