-Pioneering role in creating a Community of Practice for yoga and meditation in the institutional sector in Pakistan -Wellness thought leaderYoniclife is a health and wellness consultancy founded on the ancient science of ayurveda and yoga. 'yonic" is a mix of unique in English and source in ancient Sanskrit.I design customized mindfulness experiences and have worked with people from all walks of life ranging from trauma survivors in Toronto to CEOs of large corporations in Pakistan.Notable Clients include Staples Canada Canadian Center for Victims of Torture Friesland Campina Shell Mondelez Novo Nordisk UNDP CCL Pharmaceuticals Engro Corporation Pakistan US Alumni Network Descon NUST Toastmaster Pakistan

Currently enrolled in the MDes in Strategic Foresight and Innovation.Coursework completed with a cumulative 89%.In the process of completing the Major Research Project.

Mindful Campus, led by OCADU in partnership with the Centre for Mindfulness Studies, is for students attending Concordia’s Faculty of Fine Arts, Nova Scotia College of Art & Design University, OCAD University and Kwantlen Polytechnic University, Wilson School of Design. The initiative has received a grant of close to $4 million from the Public Health Agency of Canada, Government of Canada, through the program "Supporting the Mental Health of Those Most Impacted by COVID." My role was to co-design the Community of Practice with all the key partners.and lead the national launch of the project in September 2023.

-Design and teach undergraduate and graduate courses in the Mass Communication Department at the School of Social Sciences & Humanities at NUST. -Founding faculty for the Media and Film Studies graduate degree-Member Research Ethics Committee, Disciplinary Committee and Quality Assurance Team-Leadership role in academic policy and general trailblazing for higher education futures!

- Taught & designed undergraduate courses in the Mass Communication Department at the NUST Business School- Designed courses for the Media & Film Studies specialization for the launch and HEC approval of the Master of Science in Mass Communication- Managed the TV Studio & Radio Production staff and initiated academic and policy changes- Supervised undergraduate students' film projects and research theses

During my summer placement at eCampus Ontario as part of the elective requirements for the MDes at OCAD, I worked on a foresight report on the future of ubiquitous learning.

Designed and taught media production courses to undergraduate students in the media studiesprogram

Diverse roles across the Media & Higher Education landscape in Pakistan.Thought leader in film educationExpertise in Transformational Leadership, Design Thinking, Intrapreneurial Innovation, and Community Building.These were parallel roles as freelance engagements and consulting projectsCAREER HIGHLIGHTS-Taught & designed the curriculum for film & media courses at some of the leading private and public sector universities in Karachi namely- University of Karachi -Iqra University -Indus Valley School of Art and Architecture -Co -led and designed the pilot program for the TV Production department of the National Academy of Performing Arts in Karachi-Co-led the program design and academic direction of the first film academy of Pakistan. Founding faculty and board member for academic policy formulation -Co-led the launch of the film department as Lecturer & Postgraduate Diploma Incharge for Film & Video at the Indus Valley School of Art & Architecture, Karachi. Managed the construction of the TV studio, faculty hiring, curriculum design and logistics for the launch of the Postgraduate Diploma in Film & Video.Coordinated the film minor for the undergraduate Communication Design specialization.-Led the creative department and designed campaigns for public and private sector brands as Creative Director at a local advertising agency in Islamabad. Co-led the creative campaign design of a prestigious ISPR event attended by thousands of dignitaries, ambassadors, and government officials. - Freelanced for several production houses and magazines across Pakistan- Thought leader, invited speaker, and pioneer in film education in Karachi.

Graduated with a MFA in Film Production as a highly prestigious Fulbright scholar with full tuition and other educational expenses covered.

Graduated with a MBA with a highly selective Asian Development Bank Scholarship with full tuition and living stipend covered as a high merit admission

Clients : Shell Unilever, Hyundai

-Youngest professional to lead a creative department of a leading local agency with a portfolio of over 13 brands-Clients: 3M , Suzuki, Nando's, Tapal

Clients : Pepsi, Unilever, Gul Ahmed Textiles- Only English copywriter working on all the brands in the Karachi office