A passion for understanding why people behave the way they do, combined with my background in Behavioural Economics, helps me deliver targeted, actionable insights to help brands grow and become endearing to consumers. This is backed by 18+ years of experience working with leading consumer insights agencies in India & Australia, with a focus on Brand & Communication Strategy, and Innovation. At the heart of all I do is my core belief that consumers, contrary to what we tend to believe, are irrational beings and are more often than not making irrational decisions. Brands, by establishing a meaningful difference and being present in the moments that matter, have the power to influence those decisions.I have worked extensively with some of the biggest global & Indian clients in the E-commerce, Retail, Tech & FMCG space such as Amazon, IKEA, Titan, PhonePe, Meesho, Unilever, J&J, L’Oreal, ITC & Target, amongst others, driving growth for the business I handle whilst ensuring profitability.The biggest impact I’ve had in my current role has centered around helping challenger brands (global & Indian) across e-commerce, tech & lifestyle refine their marketing & communications strategy to grow into category leaders, and has been the most fulfilling part of my professional journey so far.Besides insights, I’m passionate about travel, health, psychology, mentoring and all things creative!
Listed skills include Customer Insight, Advertising Research, Consumer Behaviour, Brand Equity, and 8 others.