• Created cross channel dashboards using Looker to visualize students monthly progress in the course which displayed 15+ KPIs related to their daily progress and increased average course engagement time by 2.5x, 30% decrease in drop-off rate and 5x shares on social media.• Collaborated with 20+ data analyst, marketing team, program managers, product managers and analyzed data from 10000+ monthly active users and used outputs to guide marketing and product strategies; reduced the CAC for live-classes and offline classes by 71% and for online by 46%.• Managed redevelopment of internal student feedback tracking system for 500+ students monthly resulting in saving ~10 hours of manual work per week and provided RCA to the respective team managers.

• Worked for a largest pharma company based out of Canada. My work in the project is to aggregate unstructured data from the source and design data flows using internal tools.• Designed and automated the generation of reports to display sales performance against goals, marketing campaign effectiveness and 10+ other key metrics and presented the same to clients.• Identified opportunities for improvement through analysis of key metrics and KPIs related to user performance, monetization which enhanced visibility into business operations.

• Launched a new product Maxtute, which is an Online e-learning platform targeting on 5000+ secondary and higher secondary CBSE students across India; Utilized HTML, CSS to build webpages for Maxtute and authored content for the same.• Worked on SEO by optimizing the content and performing keyword research to increase the web traffic for the same.• Spearheaded a major digital marketing initiative by creating 10+ posters and workshops for Maxtute across different social media.