Social Media Marketing-Defined content strategy & KPI for Instagram, Facebook, Linkedin, YouTube, X, Pinterest, Spotify etc-Channel wise content strategy, Media Planning and Optimization of content promotion. Garnered 100%+ of targeted user engagement and reach MOM across channels-Grew first channel Instagram’s engagement by 216% YOY. The follower base grew at 10% MOM. Key social campaigns have shown an engagement rate of 30-35%-Conceptualized and implemented influencer campaign from Mega to Nano level which garnered engagement of approx. 35%-Received Innovation award for the launch of the Gourmet category for creating cost-efficient avenues (75% reduction in cost)-Designed and executed social campaigns for luxury and premium brands like Michael Kors, Kate Spade, Montblanc, Rado, Estée Lauder, Bobi Brown, MAC etc-Launched 100+ brands on social media. Created key launch campaigns for TimeValle, YSL, Swarovski, Forevermark, LLADRÓ, Le Creuset, Ray Ban, Bally, Clinique etc-Contributed towards 100% YOY GMV growth of the organization where we even overachieved our targets-Collaborated with agencies, category, editorial, performance, site teams to drive campaigns.Brand Engagement- The Luxe Life 3 – An invite only luxury conference & first on ground event of Tata CLiQ Luxury.- Strategized & planned communication, content, digital & social media promotion, event & media planning- Exclusive Launch of Swiss luxury watch boutique TimeVallée, where we launched 6 maisons - Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, and Roger Dubuis-Building watch club named The Watch society for watch lovers and enthusiast-Launch & Digital amplification of pre-own category for luxury watches and handbags- Research, positioning & communication of all P0 sale events

Category Marketing- Monthly Digital marketing planning with daily target setting for all marketing channels- Daily business planning, KPI tracking and alignment with channel owners to deliver 100%+ target achievement on most days- Marketing plan & Launch of 100+ luxury & premium brands on the platform- Contributed towards 100% YOY GMV growth of the organization where we even overachieved our targets- Created and implemented first Monetization plan for TCL which gave 200% target achievement- Creation and implementation of yearly and monthly marketing calendars- Created cross function efficient process to drive business growthBrand Marketing- Conceptualized, managed, and executed the first branding campaign of Tata CLiQ Luxury - Slow Commerce- Conceptualized, managed, and executed the first intellectual content property - The Luxe life- Conceptualized, managed, and executed the category launch campaigns like Sneakers, Fragrances, Handbags etc- Channel owner of Social Media where delivered 100%+ of targeted engagement

As an Assistant Media Analyst intern, my primary role was to build data visualization reports and analyze campaign performance to share optimization insights which influence the planning & buying decisions. Share insights which help custom-build an integrated multi-platform digital strategy for prospects and clients to achieve their business objectives through the digital frontier.• Building the data visualization reports using SalesForce - Datorama and Google Data Studio • Won an award - The best use of SalesForce data visualization software, Datorama.• Share insights and ongoing learnings with the strategy team which helps them make the data-driven decision in planning• Worked with brands such as CIMB Bank, Asics and Onitsuka tiger across different markets in South East Asia, in analyzing the performance and harnessing digital strategies to solve key business problems and promote business growth• Ensure quality checks of media monitoring of delivery vs booking, post - campaign - analysis with key insights• Liaising with different service directors/partners (SEO, SEM, CRM, Social, Affiliate) internally to establish best practices and collaboratively develop digital strategies

As the Graduate Engineering Trainee, I worked in the engineering research center where, my primary role was to serve as a developer in new technology development projects, in matters which affected the electronic control units of commercial vehicles as well as serve as the liaison with various suppliers.• Developed and tested a central body control unit for Commercial vehicles such as Tata Prima, Tata Ultra, and electric buses. Also, developed a TFT display for commercial vehicles (New technology development)• Worked with multiple suppliers to align them with organizational targets by sharing requirements and validating the designs within deadlines• Stood Top 10 in Imagineering’17, which was an idea generation and Innovation competition by Tata Motors

I was involved in testing of the electronic control unit (ECU) and Android application for the Next-generation telematics.