With 15+ years of experience, I specialise in product design for startups, scale-ups, and top-tier brands, transforming digital experiences on a global scale. As a certified AI Designer from Cambridge University, I’m passionate about harnessing artificial intelligence to drive innovative user interactions.Currently, as Lead Product Designer at Marks & Spencer in London, I collaborate with business teams and product owners to oversee all aspects of CX/UI/UX, focusing on creating seamless digital experiences. I lead ideation, prototyping, and refining customer journeys using agile and lean methodologies, ensuring that my designs consistently accelerate client revenues while aligning with user insights.From e-commerce platforms to native apps, I’ve guided startups from concept to launch and enhanced features for established SaaS enterprises. My portfolio includes crafting digital products that have generated £172 million in revenue at M&S, redesigning a loyalty scheme that onboarded 10 million users in 10 months, and reshaping the Swiss recruitment market by leading the development of a SaaS tool that facilitated over 2,100 vetted talents and engaged 122 Swiss employers with 300+ personalised matches. This initiative secured $2.5 million in funding within 2 years.I’ve had the privilege of designing for high-impact brands across the UK, US, Europe, and India, and my passion lies in crafting clean, functional user experiences with pixel-perfect design. Beyond this, I mentor junior to senior-level designers and offer interview coaching. Embracing challenges that have shaped my career, I share my insights with the ADPList community, fostering growth and resilience for myself and the designers I mentor.