Aishwarya Shankar Email & Phone Number

Bangalore Urban, Karnataka, India

Bengaluru Area, India

Conducted Brand-Marketing audit/diagnostics, Competitor Analysis, qualitative (internal) employee/organisational health study and (external) consumer research | Shared insights, recommendations report to address specific challenges and draw relevant outcomes that also included marcoms and content strategy |

Onboarded merchants (sustainable products), seller engagement, category management, merchandising | Onboarded 251 products across categories within 2 months | Addressed key process issues and initiated alignment | Analysed product performance and sales data | Suggested content marketing recommendations | Brand marketing and PR for both TBI and TBI Shop, evaluate creative agencies for rebranding TBI Shop and work towards a media launch |

Bengaluru Area, India

Focus areas included corporate strategy advice, business model restructuring - established a new revenue stream | Addressed systemic organisational & operational issues, process/culture/change management | Offered key insights for new corporate identity | Recruited employees, trained/guided, set revenue targets |

Bengaluru Area, India

A Talent Management, Branded Content, In-film Marketing AgencySouth India BD, Servicing, end-to-end stakeholder & campaign management – broker deals (between Bollywood/Sports talent, influencers & brands), sell branded content, film associations | Conducted market survey/dipstick to understand market potential, entry barriers | Formulated sales projection, growth strategy, assessed resource requirements | Proposed new revenue generation streams like AOR formats, licensing deal, production, sports/fashion/lifestyle/music IPs to increase corporate offerings, penetrate market | Closed 1st client Myntra within 2.5 months |

Bangalore

An OOH Media Planning, Buying AgencyGenerated revenue of INR 60 million by independently establishing a strong footing in an unfamiliar market with a premium network of clients like Sab Miller, Hanes, Skoda, etc. and within a very short time frame of 16 monthsRole and responsibility: - Strategic Media Planning & New Business Development in south India market, end to end Client Servicing, campaign execution, crisis and team management, backend operational/accounting/legal procedure management - Primary focus defined: OOH - Secondary, exploratory: Convergent media campaigns that integrate Experiential Marketing, Ambient Media, Airport & Retail Branding or other customised innovations - Ancilliary: Market research, tracking media agency and client competition, international media trends and innovations

Mumbai Area, India

An Events, 360 degree Media IPs, Radio CompanyPart of team that generated INR 3 Crores (avg. per season) for Spell Bee | Networked, negotiated, partnered/bartered with relevant sponsor brands, media channels and agencies for new and established large format 360 degree media event IPs | Create branded value to sponsors - innovate solutions through multi-platform content integrations | Researched trends, analysed gaps and conceptualised a new IP | Other projects: Femina Miss India, Mirchi Music Awards, Techlife – Tech and Gadget Awards, Smart Living Awards |

Mumbai Area, India

• Analysed key marketing issues, conceptualised, sold, executed BTL marketing/rural India campaigns for clients like General Mills – Nature Valley, HLFPPT, Asian Paints, Sony Aath, etc.• Sold select airport media/space, in-flight brand communication

Mumbai Area, India

• Received recognition for high quality lifestyle brand alliances made on behalf of BFSI clients like Standard Chartered, ICICI, Kotak Mahindra, HSBC

One Planet Mba, One Planet Mba

The One Planet MBA has been a transformational journey of reflection, learning and chiselling. Working with such a diverse, international.

Bachelor Of Commerce (B.Com.)

Advanced Levels, Business Studies, Accounting

Advanced Negotiating Skills Module

Creative Disruptions: The Story Of Indian Entrepreneurship