Aishwarya Singh Email & Phone Number

New Delhi, Dl, In

New Delhi, Delhi, India

Driving brand excellence through strategic marketing, creative direction, and impactful storytelling.- Strategic Brand Management: Develop and implement brand strategies to enhance market presence, drive brand awareness, and ensure brand consistency across all platforms.- Marketing Campaigns: Plan, execute, and oversee innovative marketing campaigns that align with business objectives and resonate with target audiences.- Creative Direction: Lead all creative initiatives, ensuring that the visual and conceptual elements of the brand are compelling, cohesive, and aligned with our brand identity.- Website Management: Oversee the design, development, and maintenance of the company website, ensuring an optimal user experience and effective online presence.- Event Planning and Execution: Strategize and manage high-profile events, from intimate private previews to grand exhibitions, ensuring each event embodies the brand's essence and engages key stakeholders.- Celebrity Styling: Oversee celebrity styling, ensuring our products are showcased effectively through influential personalities.- Public Relations: Develop and maintain strong relationships with media, influencers, and industry leaders to enhance brand visibility and manage the company's public image.- Content Creation: Oversee the creation of high-quality content for various platforms, including social media, print, and digital marketing materials.- Analytics and Reporting: Monitor and analyze the performance of marketing initiatives, providing insights and recommendations to optimize future campaigns.- Team Leadership: Lead and mentor a talented team of marketing and creative professionals, fostering a collaborative and creative work environment.- Partnerships and Collaborations: Identify and develop strategic partnerships and collaborations to expand the brand's reach and influence.- Budget Management: Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.

Noida, Uttar Pradesh, India

Head of Marketing: Responsible for overseeing and leading the marketing strategies and activities for Gaurav Gupta Couture.• Event Management: Execute various fashion events, promotional events and store launch events. Notably Paris Couture Week• Team Leadership: Manage a team of 5 professionals, including social media and PR personnel, ensuring effective collaboration and optimal performance• Brand Campaigns: Direct and coordinate the production of brand campaigns, demonstrating creativity, strategic thinking, and a keen eye for detail• Sponsorship Acquisition: Secure partnerships and sponsorships fostering mutually beneficial relationships and expanding the brand's reach.• Social Media Strategy: Develop and implement innovative social media strategies to enhance brand visibility and engagement, leveraging platforms to effectively reach the target audience.• Public Relations: Generate positive media coverage, manage brand reputation, and foster strong relationships with industry influencers and media outlets.• Digital Marketing and E-commerce: Implement innovative digital marketing strategies, including SEO, SEM, social media advertising. Development of brand’s e-commerce platform• Budget Management: Developed and managed marketing budgets, optimizing resource allocation and ensuring cost-effective strategies without compromising the quality and impact of marketing initiatives• Cross-functional Collaboration: Collaborate closely with cross-functional teams, such as design, sales, and production, to align marketing efforts• Performance Measurement and Analytics: Utilized data analytics tools to monitor marketing campaign performance, website traffic, conversion rates, and social media metrics, extracting actionable insights for continuous improvement and informed decision-making.

Gurugram, Haryana, India

• Part of the core team leading Firefox Digitization project on salesforce platform- designing website, Social Studio, Datorama, etc• Brand Strategy- setting style guides, brand guidelines, brand vision, tone and language• Planning and execution of all communications and media actions on all channels, including online, social media, in store• Planning & executing yearly Digital marketing Calendar/Campaigns and spends• Complete responsibility of Digital marketing- Web, SEO/SEM, email, social media, SMS, Google• SPOC for digital marketing agency, PR Agency, Website Maintenance Agency• Planning and executing Digital Campaigns- Virtual Product Launches, Brand & Influencer Campaigns• Planning and executing Digital Advertising Campaigns with agency- Social, Google, Youtube, Email etc• Administrate, plan and ideate Content Creation- Videos, Photoshoots(ecommerce & lifestyle), GIFs, blogs• Analyzing and Reporting- ORM, Social Listening & Content Seeding• Digital Activations- Implemented permanent Social wall to positively affect buying decision of customer, Find my Bike application at store to digitally suggest ideal bike to customer• Devising strategies to drive online traffic to the company website- analyzing traffic trends, conversion rates and devising marketing strategies accordingly• Oversee the functionality & performance of website • Develop & maintain website content- Web banners, Product Descriptions, Blogs, etc

New Delhi Area, India

-Devising strategies to drive online traffic to the company website.-Tracking conversion rates and making improvements to the website.-Overseeing and utilising a range of techniques including paid search, SEO and PPC.-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.-Generate, edit, publish and share daily content.-Optimize company page within each platform to increase the visibility of company’s social content.-Create editorial calendars and syndication schedules.-Managing online brand and product campaigns to raise brand awareness-Managing the redesign of the company website-Improving the usability, design, content and conversion of the company website-Responsibility for planning and budgetary control of all digital marketing-Review new technologies and keep the company at the forefront of developments in digital marketing.

New Delhi Area, India

-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.-Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.-Set up and optimize company page within each platform to increase the visibility of company’s social content.-Moderate all user-generated content in line with the moderation policy for each community.-Create editorial calendars and syndication schedules.-Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.-Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

New Delhi, Delhi, India