Aishwarya is a Product Marketer at Zoho with 5 years of experience helping businesses craft compelling product stories and drive user engagement. She currently leads marketing initiatives for Arattai by Zoho, where she develops content strategies, manages feature launches, and optimizes customer education. Aishwarya has also worked on several successful campaigns for Zoho Cliq, driving product growth and increasing brand visibility.Prior to Zoho, she was a Senior Brand Strategist at The Pixelate, where she created tailored marketing solutions for clients across industries such as food & beverage, real estate, and mobility. Her work contributed to significant improvements in brand visibility and customer conversions.Aishwarya excels at blending creativity with strategy to craft marketing solutions that resonate with customers in competitive markets. She holds a Bachelor's degree in Business Administration with a major in Marketing from Christ University.Outside of work, she enjoys traveling, singing, and hunting down the next great food spot.