- Responsible for end-to-end management of BICS' Messaging Program, focusing on delivering innovative solutions and improving operational efficiency through the application of agile methodologies.- Collaborate with Product Owners, Market Managers, and technical teams to align the messaging roadmap (projects valued at €1.3 Mio) with business strategies, ensuring seamless integration and execution.- Lead the development and execution of the project charter, including scope, benefits, and financial planning for messaging-related initiatives.- Oversee resource management, leading a virtual team of 17 specialists across diverse functions to ensure successful project delivery, risk identification, and mitigation.- Drive cross-functional collaboration, aligning technical (e.g., Java, .NET) and business teams to support messaging domain development, monitor key KPIs, and mitigate risks effectively.- Ensure clear program governance, providing regular updates on key performance metrics, milestones, and progress while ensuring alignment with company goals, budget, and scope.- Manage key stakeholder engagements, working closely with internal and external partners to ensure quality control, budget oversight, and operational excellence.- Actively participate in Steerco and executive program board meetings, delivering detailed status updates, and formulating future plans for the messaging program.

As the Project Manager for Digital Transformation at M-PETS, a leading B2B multinational specializing in pet accessories with a global presence spanning 50+ countries, I orchestrate multifaceted initiatives that seamlessly merge marketing and IT realms for enhanced B2C communication and internal processes.Key Responsibilities:Online Communications Strategy Leadership:Spearheading the online communications strategy for the organization, I navigate diverse projects focusing on online communication, outreach, data management, analytics, and reporting.Team Management:Leading teams of outsourced creators and developers, I ensure cohesive collaboration towards project milestones and organizational objectives.Key Achievements:Enterprise Website Solution Project:As the product owner for a pivotal enterprise website solution project, I oversee the development of a comprehensive platform encompassing a brand presentation website, product cataloging, B2B ordering system, and website performance analysis.Crafting detailed technical documentation for our partner agency, I meticulously manage project timelines, ensuring consistent progress through iterative feedback and reviews.Online Ordering System Implementation:Instrumental in the creation of an innovative online ordering system, developed using Flutter and Google Apps, that automated internal processes within the sales funnel, significantly streamlining operations.B2C Brand Storytelling and Guidelines:Conceiving and implementing the entire brand storytelling, brand values, and visual and communication guidelines for B2C communication, I contribute to a compelling and consistent brand narrative, and using the same to evolve our social media communication plan.My role involves a dynamic blend of project management, technical oversight, and strategic leadership, fostering a digital transformation that aligns with the business's global vision and objectives.

In my final role in this organisation, I served as the Vice President of Marketing and Brand for AIESEC in Belgium. Responsible for developing AIESEC in Belgium's brand image, its messages and the marketing strategy to be implemented in 6 local offices spread across the country covering several major universities and national youth audiences across Brussels, Flanders and Wallonia region.

Leading the Digital Brand strategy for AIESEC - working with a truly global team virtually to create the content strategy, program marketing and digital marketing solutions for the world's leading youth-run third sector organisation that specializes in leadership development for young adults.Areas of focus include:- Global Social Media/Digital Campaign implementation- Social Media Strategy for Global Facebook, Instagram, LinkedIn, Twitter, Blog site and Tiktok- Content Strategy and PR Campaign implementation- Brand evolution and Market behaviour research- Podcast - Leading a diverse team of 29 marketers from 16 nationalities

Responsible for developing AIESEC in India's brand image, its messages and the marketing strategy to be implemented in 32 local offices across India. Led a cross-cultural marketing managers team, focusing on digital awareness building, social media, conversion rate optimization strategies and improving our end to end customer experience.Highlights:• Implemented 2 semestrial campaigns promoting our products in the Indian market, getting +26000 young people aged 18 to 30 to register to go abroad with AIESEC• Delivered national campaign and content strategy on AIESEC in India's channels to increase brand recognition, implemented across all local offices• Designed the visual assets used online and on-ground for our advertising campaigns• Worked on developing the "India is a Feeling" Brand - focused on internationals coming to India for an exchange experience - developing the country's product packaging for incoming exchange participants and building online platforms for it• Created and implemented lead nurturing systems to increase conversions rates through content marketing

Global Leadership Day is an opportunity for young people like you to engage with high profile speakers and thought leaders from various areas and learn more about leadership-related topics for 24h consecutive hours across 4 timezones from the comfort of your own home.Key responsibilities and Learning:- Create branding, product packaging and overall marketing plan for youth (audience) and organisations (event partners)- Create a website platform and full-funnel eco-system to achieve 10,000 event registrations- Create promotion campaigns on Global Social media channels of AIESEC and for National Chapters of AIESEC - with content reaching and promoted in 80+ Countries across the globe- Event execution, risk assessment and mitigation plan for event execution, and support in end-live streaming of the event across all virtual platforms- PR for event amongst government institutions, universities, multinationals, NGOs, and other partner organisations- Achieved the event registration goal and successfully delivered the event with 186,000 people reached through the virtual event

- Working with the HR team of the Mumbai chapter of AIESEC as end-responsible for employee engagement, recruitment marketing and learning and development- Create members onboarding and education materials like handbooks, videos and assessments to increase productivity per member- Ensure Team-experience and Personal Develop Plan (PDP) fulfilment of the volunteer members at AIESEC

End responsible for creating and implementing internal/employee communications content and contributing to programs that actively engage internal audiences on a national organisation-wide basis.Key responsibilities- Creating Internal Communication platforms and frameworks and defining the purpose, frequency and objectives of each channel- Working with a team of 8 creators to manage an internal communication strategy to engage, educate and motivate members- Creating members engagement and education systems to ensure productivity and engagement of members virtually during covid-19 outbreak period- Measuring and Analysing data around Member's engagement, productivity and implementing communication strategies to overcome engagement bottlenecks- Creating employer branding for AIESEC in India to motivate members to step up for higher positions in the organisation- Creating annual report and video to document achievements and project insights to key stakeholders like BoA

Working as a part of the creative crew for AIESEC's annual international event for the county managers of all AIESEC Chapters across the globe - entailing a delegation of young people from 111+ countries and territoriesKey responsibilities:- Working in a diverse team of 10 individuals from 7 Nationalities- Event showcasing on online channels- Livestreaming event on online platforms of AIESEC- Documenting key spaces with partners and creating content as per partnership deliverables for the event through digital media

- Leading a team of 4 at AIESEC in Mumbai, working on partnerships innovation and new sales management for new initiatives- Responsible for strategic alliances to boost corporate and social sector international exchanges by AIESEC.- Key responsible to strike value-based Partnerships and maintain government relations for the same.- Organise events and brand awareness activities for fundraising and awareness in target audience of young people- Key results include organising events with a turnout of 800+ youth across the city of Mumbai, fundraising of INR 500,000 and in-kind partnerships to support operations team

Handled the on-ground and online marketing for AIESEC in Mumbai, along with data analysis and strategies for our campaigns.Key Responsibilities:• Driving the B2C Marketing Strategy of full-funnel marketing to youth customers based in universities aged between 18-21• Managing Social Media of the Mumbai Chapter, responsible for content strategy and creation• Content Creation for on-ground marketing materials• Synergy support to the operations team to finalize their product packaging and offline events branding

Key Responsibilities•Responsible for ensuring value delivery of products to the corporate partners and clients•Handling existing corporate clientele and getting more clients on board.•Developing and implementing marketing strategies to grow the client base through inbound marketing content and networking spacesKey learnings and results•Raised one new client •Raised 4 new sales to existing clients•Stakeholder Net Promoter Score of 9.1/10 for the direct clients managed•Learning in Sales, Talent Acquisition and HR Marketing with key hard skill development of client meetings, key account management and content design on Canva

Key Responsibilities and Learnings- Creating Branding and Event product packaging for 2020 version of AIESEC's biggest international event with delegates joining from 80+ countries and territories- In Synergy with the sales team, create proposals and reports for striking new sales- Social media event marketing to reach registration goals for the event- Content strategy and management to engage followers on social media channels- End responsible to ensure brand consistency across all marketing channels

- Responsible for photography, videography and event marketing of AIESEC's Annual International Congress hosted in Hyderabad, India- Responsible for event live streaming via OBS Studio platform on all online channels of AIESEC Global