Annie Iskin Email & Phone Number

New York, New York, United States

New York, New York, United States

San Francisco, California, United States

San Francisco, California, United States

San Francisco, California, United States

San Diego, California, United States

-Distributed a $10 million budget across multiple carefully chosen media buys to offer branded content to a targeted audience-Calculated audience engagement metrics such as reach, frequency, and impressions with limited supervision-Translated abstract campaign goals of increasing brand love into tangible success metrics such as delivering over 700,000 new Tinder downloads and a direct revenue stream from our experiential event to the brand-Managed a small team of media analysts to… Show more -Distributed a $10 million budget across multiple carefully chosen media buys to offer branded content to a targeted audience-Calculated audience engagement metrics such as reach, frequency, and impressions with limited supervision-Translated abstract campaign goals of increasing brand love into tangible success metrics such as delivering over 700,000 new Tinder downloads and a direct revenue stream from our experiential event to the brand-Managed a small team of media analysts to achieve Tinder's campaign goals of increased brand love and new downloads for Tinder, this year's sponsor of the National Student Advertising Competition-Placed 2nd for district 15- the highest ranking that UCSD has ever achieved-2 out of 3 judges awarded perfect scores for the media section which I directed Show less

San Diego, California, United States

-Developed an integrated marketing campaign to promote the Adobe Experience Cloud with the goals of driving over 50k visits to Adobe.com and Advertising Cloud and to capture 10K new contracts from enterprise accounts with ad spend of over $1M/yr-Successfully generated ideas for the campaign including sustainable virtual giftbags, and an augmented-reality (AR) Adobe Summit App to aid attendees in navigation, scheduling and learned product engagement-Pitched the campaign to a panel of… Show more -Developed an integrated marketing campaign to promote the Adobe Experience Cloud with the goals of driving over 50k visits to Adobe.com and Advertising Cloud and to capture 10K new contracts from enterprise accounts with ad spend of over $1M/yr-Successfully generated ideas for the campaign including sustainable virtual giftbags, and an augmented-reality (AR) Adobe Summit App to aid attendees in navigation, scheduling and learned product engagement-Pitched the campaign to a panel of industry leaders as one of four presenters-Placed 4th place for District 15 Show less

San Diego, California, United States

-Promoted to content manager from marketing intern -Created three email campaigns start to finish utilizing ActiveCampaign and Mailchimp averaging a 25% open rate compared to an industry standard average rate of 21%-Composed biomedical copy to be used in the email campaigns for our clients-Monitored click-through and open rate -Went beyond the job description and employed html as a webmaster for the United BioChannels website, fixing design layout and copywriting website… Show more -Promoted to content manager from marketing intern -Created three email campaigns start to finish utilizing ActiveCampaign and Mailchimp averaging a 25% open rate compared to an industry standard average rate of 21%-Composed biomedical copy to be used in the email campaigns for our clients-Monitored click-through and open rate -Went beyond the job description and employed html as a webmaster for the United BioChannels website, fixing design layout and copywriting website content-Prepared promotional PowerPoints for new venture pitches Show less

San Diego, California, United States

-Produced marketing content for small to medium biotech companies -Developed two email marketing campaigns using ActiveCampaign with a 15-30% open rate compared to the industry average of 21%-Engaged in successful lead generation through local industry networking events

International Studies-International Business, Marketing

Education record

-Self-initiated familiarity of Salesforce products through Trailhead, a series of online training modules -Gained proficiency in Pardot.